Top MarTech News From the Week of November 8th: Updates from Zilliant, NICE, Contentsquare, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of November 8th. This round-up covers announcements and updates from Thryv, Qualtrics, Salesforce, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from November 8th.

Top MarTech News From the Week of November 8th, 2024

Contentsquare Expands its Experience Intelligence Platform with New AI Features

Contentsquare, a global digital analytics provider, has launched a significant upgrade to its Experience Intelligence platform. The expansion introduces flexible purchasing options and new AI use cases to help digital marketing, product, and tech teams work more efficiently. For example, Contentsquare now offers practical AI features, including AI-generated summaries of customer feedback, an enhanced version of its GenAI copilot, automatic summaries of multiple session replays, and integrations with data platforms like AWS, Databricks, Snowflake, and Microsoft.

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Exclaimer Announces a New Integration with HubSpot

Exclaimer, an email signature management solution provider, has announced its latest CRM integration with HubSpot. The integration will allow marketing teams to tap into HubSpot’s CRM capabilities and turn their email signatures into strategic marketing tools for personalized, data-driven communications. For example, users can align signature content with their HubSpot contact lists to ensure messages reach the right audience, enhancing overall engagement and maintaining customer connections. The integration is available to Pro Plan subscribers, and customers using the Starter and Standard plans can upgrade to gain full access.

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NICE Launches an AI-Powered Tool for Eliminating Language Barriers in Customer Support

NICE, a cloud-native customer experience platform, has launched CXone Mpower SmartSpeak, an AI-powered solution designed to break down language barriers, enable global communications for businesses, and enhance customer and employee experiences. CXone Mpower SmartSpeak is powered by OneMaeta and leverages advanced consecutive interpretation technology to ensure accurate, immediate translations. The tool is available in nearly one hundred languages and dialects. It aims to remove the need for third-party language support, streamline operations, and enhance communications across international customer bases.

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Zilliant Announces an Agreements Management Feature

Zilliant, a pricing lifecycle management solution provider, has announced a feature for automating customer-specific pricing and negotiated sales agreements in Zilliant CPQ. The tool, Agreements Management, was announced at the company’s MindShare Europe event and is integrated with its pricing and guided selling capabilities. With this feature, distribution and manufacturing companies can understand the financial impact of price changes on contracted pricing, streamline the roll-out of customer-specific pricing, and proactively monitor agreements to ensure customer commitments and protect margins.

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Expert Insights Section

Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from Insight Jam, Solutions Review’s enterprise tech community for business software pros. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends and predictions, and vendor-neutral software evaluation tools.

Why Chatbots Are Failing Your Business and How Virtual Agents Will Save It

Brett Weigl, the SVP of Product Management (AI) at Genesys, explains why he thinks chatbots are failing and how virtual agents can (and should) replace them. In the article, he describes why chatbots can’t understand why “context is king,” the importance of the human touch, and why virtual agents have the potential to take customer support to the next level.

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.