Top MarTech News From the Week of December 6th: Updates from Upland, Freshworks, Verint, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of December 6th. This round-up covers announcements and updates from Upland, Freshworks, Verint, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from December 6th.

Top MarTech News From the Week of December 6th, 2024

Canto Launches a New Tool that Unifies DAM and PIM Capabilities

Canto, a digital asset management software provider, has launched Canto PIM, a new platform that combines digital asset management (DAM) and product information management (PIM) capabilities. These features aim to help companies address the challenges involved in managing, distributing, iterating, optimizing, and securing their digital assets and product data across channels, campaigns, and use cases. The Canto PIM platform will also enable brands to synchronize omnichannel experiences, streamline product launches and scaling, track asset performance, and protect brand assets with enterprise-grade security.

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Cordial Appoints a VP of People and Culture

Cordial, an enterprise marketing platform, has appointed Chelsea Williams as its VP of People and Culture. Williams has a decade of experience leading HR and people functions for high-growth companies across markets, where she has a proven track record of aligning talent, business objectives, and meaningful organizational impact. Jeremy Swift, the CEO and co-founder of Cordial, says, “Chelsea’s extensive background in guiding teams through transformative change is exactly what we need as Cordial embraces rapid growth. Her commitment to implementing people-positive strategies aligned with business objectives will ensure Cordial’s award-winning culture thrives as we usher in a new era of marketing.”

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Freshworks Announces the Appointment of a New Chief Product Officer

Freshworks, a “people-first” AI service software provider, has announced that Srinivasan Raghavan is its new Chief Product Officer (CPO). Raghavan has over twenty years of leadership experience in the enterprise SaaS industry, which he will use to lead and scale Freshworks’ product strategy and vision. He will join the company’s executive management team and report directly to Dennis Woodside, Freshworks’ CEO and President. Raghavan most recently served as CPO at RingCentral, where he helped the company expand its portfolio. Before RingCentral, he also held leadership roles at companies like Five9 and Cisco.

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RingCentral Enhances its Integration with Zendesk

RingCentral, a global provider of AI-powered business communications, has enhanced its integration with Zendesk with the launch of Zendesk Talk Partner Edition for RingEX. The new solution seamlessly embeds RingEX’s voice capabilities and rich call data directly into Zendesk’s customer support platform, which empowers users with streamlined workflows and actionable insights for personalized customer interactions. Additional benefits of the tool include uninterrupted access to essential tools, improved ticket management, and the flexibility to make calls directly within the Zendesk browser interface, using the desktop application, or via a desk phone.

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Verint Debuts a New CX/EX Scoring Bot

Verint, a CX automation company, has announced that a new CX/EX scoring bot is now running in the Verint Open Platform. The bot provides users with real-time insights instead of the “lagging” indicators usually provided by customer and employee surveys. Companies can use the scoring bot to automate knowledge searches, reduce call length, and automate call summaries. Josh Feast from Verint said, “These richer CX and EX insights provide the accurate and timely data needed to deliver strong AI business outcomes driven by elevated customer satisfaction, reduced customer churn, and increased efficiency in the contact center.”

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Upland Expands the Upland Altify Solution with Additional AI Functionalities

Upland Software, an AI-enabled cloud software provider for digital transformation, has announced that its Upland Altify solution is now powered by Altify MaxAI. Altify MaxAI brings additional AI capabilities to the platform, empowering sales professionals with the tools they need to elevate sales productivity, boost performance, uncover critical buying insights, automatically fill gaps in contact and persona data, convert deal signals into actionable insights, automate account research processes, and streamline strategic deal planning with automated competitive research.

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Expert Insights Section

Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from Insight Jam, Solutions Review’s enterprise tech community for business software pros. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends and predictions, and vendor-neutral software evaluation tools.

Redefining the Client Lifecycle with AI and Automation | Insight Jam LIVE Panel

The rise of automated and AI-driven technologies and processes presents a unique opportunity to redefine how companies develop, manage, and optimize their client lifecycles. Our panel of industry experts will explore what the client lifecycle actually is and how technologies like predictive analytics, natural language processing, intelligent automation, and others can help teams curate experiences that improve their prospecting, onboarding, retention, and client success efforts.

Register Here.

What to Expect at the 6th Annual Insight Jam LIVE!: Strategies for AI Impact December 10-13

Over 20 hours of panel discussions, presentations, and insights are planned for next week’s Insight Jam LIVE event, and you won’t want to miss a single minute of it. Catch yourself up on all the events we have planned, how to get involved, and which expert thought leaders from across the enterprise technology marketplaces are participating in the event.

Read on for more.

2025 CX Budget Strategy: Using IVAs to Drive Efficiency and Growth

Matt Whitmer—the CRO and SVP of marketing at Mosaicx and TeleVox—recently explained why companies should incorporate intelligent virtual agents (IVAs) into their 2025 CX budget strategies. Other topics covered in the article include the most significant challenges of traditional CX models, how IVAs can improve budget efficiency, and the strategic steps involved in transitioning to IVAs.

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.