Top MarTech News From the Week of January 24th: Updates from Optimove, Qualtrics, Conversica, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of January 24th. This round-up covers announcements and updates from Optimove, Qualtrics, Conversica, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from January 24th.

Top MarTech News From the Week of January 24th, 2025

Conversica Introduces New AI Agents for Automotive Dealerships

Conversica, a conversational AI solution for enterprise revenue teams, has introduced several new AI agents powered by AnswersIQ for Auto, the company’s proprietary product solutions outfitted with auto inventory capabilities. These new AI agents will enable Conversica to support dealerships across the United States, Canada, and the United Kingdom with real-time data from over 85,000 dealerships and OEM microsites. For example, Conversica’s AI Agents for Auto provides users up-to-date access to all vehicle information, including imagery, pricing, features, descriptions, technical specifications, history, production data, and engine details.

Read on for more.

Cresta Announces AI Analyst

Cresta, a contact center AI platform for human and AI agents, has announced AI Analyst, a new natural language interface designed to help organizations uncover insights into business strategy, customer experience operations, and agent behavior from customer conversations. With AI Analyst, businesses can save time and money by reducing reliance on in-house and external analyst teams, get answers to questions in minutes, and use those answers to make decisions around coaching, quality management, real-time guidance, and virtual agent automation, all within the Cresta platform.

Read on for more.

Exclaimer Releases an Integration with Chili Piper

Exclaimer, a global email signature management solutions provider, has announced its latest integration with Chili Piper, a demand conversion platform. The new features will allow Exclaimer to simplify the meeting scheduling process, improve conversion rates directly through business email signatures, and create a path from interest to action. Exclaimer’s Chief Executive Officer Rob Singer says, “By helping teams eliminate scheduling issues and enabling faster, more meaningful connections, we’re giving our customers another way to succeed in today’s business landscape.”

Read on for more.

Optimove Launches a New Program for iGaming and Sports Betting Operators

Optimove, a customer-led marketing platform, has launched Optimove Ignite+, a new program tailored to accelerate growth for emerging operators. The program will provide exclusive access to Optimove’s CRM for iGaming and sports betting operators. It will also give those clients with expert guidance and actionable insights to help them scale in a competitive landscape, alongside competitive pricing options, access to the OptiCircle community, a streamlined onboarding process, and more. Before the launch of this program, benefits like these were not typically available to emerging operators in the iGaming marketplace.

Read on for more.

Qualtrics and SAP Announce a New Partnership

Qualtrics, an experience management (XM) solution provider, has announced a new partnership with SAP. The companies will work together to provide clients with the joint capabilities of SAP SuccessFactors and Qualtrics XM for Employee Experience. This will enable clients to reduce unwanted employee attrition by improving employee experiences, optimizing employee engagement, and maximizing productivity. Additionally, organizations will receive access to several Qualtrics AI tools, including Qualtrics Assist for Employee Experience, Qualtrics Comment Summaries, and Qualtrics Conversational Feedback.

Read on for more.

Expert Insights Section

Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from Insight Jam, Solutions Review’s enterprise tech community for business software pros. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends and predictions, and vendor-neutral software evaluation tools.

Future of Work: Take the 2025 Skiilify Survey of Tech Professionals Now

In collaboration with Skillify, Solutions Review, and Insight Jam co-developed this survey to help facilitate the shift from reactive measures to proactive strategies. The Survey for Tech Professionals aims to explore the areas that will shape the future of tech work, including the evolving role of soft skills, the impact of AI on your job, and strategies for navigating uncertainty while maintaining the drive for innovation.

Read on for more.

For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.