Top MarTech News From the Week of January 31st: Updates from Klaviyo, 6sense, SurveyMonkey, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of January 31st. This round-up covers announcements and updates from Klaviyo, 6sense, SurveyMonkey, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from January 31st.

Top MarTech News From the Week of January 31st, 2025

Intermedia Announces Plans to Embed UC and CX Capabilities in Microsoft Teams

Intermedia Cloud Communications, a global leader in AI-powered communications, has introduced a new solution designed to fully embed unified communications (UC) and customer experience (CX) capabilities directly within the Microsoft Teams application. By adding Contact Center (CC) functionality to its previously launched Intermedia Unite for Teams Advanced, Intermedia can unify these capabilities within the Teams environment to deliver a powerful communications and customer experience platform. Specific UC and CC features include enterprise-grade calling features, AI-powered tools, streamlined routing, real-time queue management, advanced analytics, dashboards, and more.

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Klaviyo and WooCommerce Expand Their Partnership

Klaviyo, the company that aims to power smarter digital relationships, has announced a partnership with WooCommerce, a global e-commerce platform. The partnership will position Klaviyo as a go-to marketing automation platform for WooCommerce users. With the expanded partnership, the two companies will give brands the tools they need to build without limits, reach new audiences beyond traditional D2C retailers, and empower growing brands with tools for segmenting their audience based on purchase behavior, preferences, and engagement history.

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SugarCRM Appoints Bob Stutz to its Board of Directors

SugarCRM, an intelligence-driven sales automation platform, has appointed Bob Stutz to its board of directors, effective immediately. Stutz is a seasoned executive and board member with 30 years of experience in the enterprise software industry. He brings a proven track record of driving innovation, growth, and development of advanced CRM solutions across industries. Most recently, he was the President of Customer Experience at SAP and has also served as Salesforce’s Chief Executive Officer of Marketing Cloud and Chief Analytics Officer.

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SurveyMonkey Expands its Market Research Solutions with New Features

SurveyMonkey, a global platform for surveys and forms, has announced several updates to its market research solutions that will help organizations conduct more advanced research faster. The new features include the ability to schedule surveys in advance, more advanced data analysis tools, the addition of TURF analysis to MaxDiff analysis, and updated exclusions to ensure panelists who previously took a survey within the last 100 days will not receive the survey again. These updates are available now to all users who purchase responses through the global survey panel SurveyMonkey Audience.

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6sense Achieves Several Certifications to Maintain its Compliance with Global Privacy and Security Standards

6sense, a B2B revenue generation platform, announced that it had achieved ISO/IEC 27001:2022 certification, successfully completed SOC 2 Type 2 report expansion and annual examination, and attained TRUSTe General Data Protection Regulation (GDPR) validation. These achievements can provide 6sense customers with assurance from third-party auditors that 6sense continues to meet stringent internationally recognized security standards. Bryan Wise, Chief Information Officer at 6sense, says, “We commit to delivering remarkable customer value, and that includes ensuring that our policies and practices maintain the highest standards for security and privacy of our data.”

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Expert Insights Section

Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from Insight Jam, Solutions Review’s enterprise tech community for business software pros. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends and predictions, and vendor-neutral software evaluation tools.

B2B Marketing Prompts by TinyTechGuides

David Sweenor—a top 25 analytics thought leader and influencer, international speaker, and acclaimed author who holds several patents—recently launched 2B Marketing Prompts by TinyTechGuides, which will focus on providing actionable, AI-driven insights and “no-BS” strategies to elevate the product marketing and sales enablement efforts of companies across markets. Subscribe for free at the link below!

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.