Top MarTech News From the Week of February 7th: Updates from SugarCRM, Pipedrive, Talkdesk, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of February 7th. This round-up covers announcements and updates from SugarCRM, Pipedrive, Talkdesk, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from February 7th.

Top MarTech News From the Week of February 7th, 2025

GetWhys Raises $2.75MM in a Seed Funding Round

GetWhys, an AI-powered customer insights platform, has raised $2.75MM in a seed funding round led by Next Frontier Capital, with participation from Tuesday Capital and Capital Eleven. The company will use these funds to further expand its engineering team, support its customer growth initiatives, and fuel its product development efforts. GetWhys’ platform is powered by InsightDB, its proprietary database of research interviews. This round of funding brings GetWhys’ total funding to date to 3.5MM.

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Pipedrive Shares Details on its AI Vision for 2025

Pipedrive, a sales CRM provider for small businesses, has announced details on its new AI vision, which features a network of intelligence agents capable of streamlining each stage of the sales process while still allowing salespeople to stay in control. The new Pipedrive agentic ecosystem will feature general and specialized agents that can learn from feedback, take action when needed, and deliver real-time intelligence to users. Pipedrive also plans to introduce more capabilities to its agentic experience later in 2025, which will help it enhance customer experiences with streamlined workflows, simplify daily tasks, and equip teams with smarter insights.

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Resonate Launches its rAI-Powered Audience Builder

Resonate, a predictive consumer intelligence solution, has launched its rAI-powered Audience Builder, a new tool that harnesses artificial intelligence (AI) to help marketers and data analysts make smarter decisions about their target audiences. The rAI-powered Audience Builder solution aims to help users generate complex, tailored audiences with “unprecedented” ease and speed. For example, it uses natural language prompts to allow marketers to create audience segments in seconds, eliminate the need for manual searches through thousands of attributes, and analyze thousands of consumer attributes to create highly targeted audience segments.

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SugarCRM Appoints a New Chief Customer Officer

SugarCRM, an intelligence-driven sales automation platform, has appointed Lyndsey Valin as its Chief Customer Officer. In this role, Valin will lead the company’s ongoing efforts to drive customer-centric growth, innovation, and strategic initiatives across key markets. Valin has over two decades of experience in enterprise business technology implementation across multiple manufacturing sectors, including the automotive, aerospace, heavy equipment, chemicals, and distribution network markets. She joins SugarCRM from predictive analytics and pricing optimization platform provider PROS, where she was Senior Vice President of Global Professional Services.

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Talkdesk Achieves its FedRAMP Agency Authority to Operate (ATO)

Talkdesk, a global provider of artificial intelligence (AI)-powered customer experience (CX) technology, has achieved FedRAMP Agency Authority to Operate (ATO). With this Agency ATO designation, the Talkdesk CX Cloud Government Edition can offer United States public sector customers a simple, secure platform designed to elevate their stakeholder experiences. The certification validates Talkdesk’s commitment to meeting the stringent data security and privacy standards government agencies demand. It also marks a significant milestone for Talkdesk as the company continues to scale infrastructure to meet the needs of public sector and enterprise customers.

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Expert Insights Section

Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from Insight Jam, Solutions Review’s enterprise tech community for business software pros. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends and predictions, and vendor-neutral software evaluation tools.

Future of Work: Take the 2025 Skiilify Survey of Tech Professionals Now

In collaboration with Skillify, the Solutions Review and Insight Jam teams developed a survey to help facilitate the shift from reactive measures to proactive strategies. The Survey for Tech Professionals aims to explore the areas that will shape the future of tech work, including the evolving role of soft skills, the impact of AI on your job, and strategies for navigating uncertainty while maintaining the drive for innovation.

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How Tech Solutions Are Transforming Line Frustration into Growth

Christoffer Klemming, the CEO and co-founder of Waitwhile, explains how tech solutions have the potential to turn the frustration of waiting in lines into business growth. The article discusses the cost of long wait times, how to improve customers’ waiting experience, and why smart queue management might be the solution businesses are looking for.

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.