Top MarTech News From the Week of April 11th: Updates from HubSpot, Wix, Alorica, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of April 11th. This round-up covers announcements and updates from HubSpot, Wix, Alorica, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from April 11th.

Top MarTech News From the Week of April 11th, 2025

Alorica Announces a Conversational AI Platform

Alorica, a global provider of digitally-powered customer experiences (CX), has announced evoAI, a “next-generation” conversational AI platform. The platform’s hybrid architecture leverages rule-based systems to consistently handle structured interactions while maintaining regulatory compliance and deploying advanced neural networks for nuanced, human-like responses to complex scenarios. evoAI’s capabilities include support for 120 languages with near-native fluency, a proprietary real-time sentiment analysis engine, 24/7 customer availability, and unified service delivery across mobile applications, websites, chatbots, Interactive Voice Response (IVR) systems, SMS, and digital kiosks.

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Cresta Releases its Platform on Google Cloud Marketplace

Cresta, a contact center AI platform for humans and AI agents, has announced that it’s now available on the Google Cloud Marketplace. This will provide organizations with more flexibility and cloud d deployment options via the Google Cloud Platform, making it easier for them to discover the tools they need to successfully apply AI in their contact centers. Lukasz Szostak, VP of Partnerships at Cresta, says the partnership will allow Alorica “to streamline the procurement process for customers and enable organizations to more easily deploy our solutions – accelerating their AI transformation journey.”

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HeyGen Expands its Integration Partnership with HubSpot

HeyGen, an AI video generator for businesses, has expanded its partnership with HubSpot to further enable marketers and sales teams to automatically create, manage, and personalize video content within the HubSpot workflows they’re already using. The integration partnership will allow videos created with HeyGen to be seamlessly saved to custom fields within HubSpot, making them readily available for personalized email campaigns, product overviews, tutorials, onboarding processes, sales outreach, and other marketing efforts.

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HubSpot Details the New AI Agents and Features Available in its Spring 2025 Spotlight

HubSpot has announced details on the new features available in its Spring 2025 Spotlight, which marks one of the company’s largest launches. The updates include the release of new Breeze Agents, AI-powered agents for customer support, sales, content marketers, and go-to-market teams; three AI-powered workspaces for sales reps, customer success managers, and help desk representations; and a collection of new and enhanced features for the Marketing Hub Enterprise suite, including tools for multi-account management, customer journey automation, and “Lookalike Lists” to help marketers find ideal customers based on the ones they already have.

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Landbase Acquires Delegate and Launches a New Feature for its Platform

Landbase, an agentic AI provider for go-to-market (GTM), has launched Campaign Feed, a product enhancement of the Landbase platform designed to revolutionize how businesses manage their GTM. Landbase also announced its acquisition of Delegate, a company specializing in predictive and automated customer success. The new Campaign Feed feature will leverage Delegate’s expertise to help businesses manage their fragmented data, automate tasks, identify audiences with the highest potential, and streamline their omnichannel customer outreach efforts.

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LearnUpon Debuts its New Learning Journeys Features

LearnUpon, a Learning Management System (LMS) provider, has announced details on its new Learning Journeys feature. The feature aims to help organizations deliver timely, targeted learning experiences with minimal administrative effort. With Learning Journeys, businesses can reduce admin workloads, improve how they leverage personalized data, pre-plan complex learning initiatives, and keep learners motivated and engaged with personalized recognition for milestones. The Learning Journeys is available now to all LearnUpon customers.

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Progress Outlines the New AI Features Coming to the Sitefinity Platform

Progress, an AI-powered digital experience and infrastructure software provider, has announced several AI innovations for the Sitefinity content management platform. The new features include AI-powered media search, intelligent content optimization tools, enhanced integration with business intelligence (BI) systems, advanced translation capabilities, and packaged AI services. These enhancements are designed to help marketing teams create, manage, and optimize content more efficiently and enable them to deliver faster, easily personalized digital experiences across multiple touchpoints.

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SESTEK Expands its Virtual Agent with Additional Agentic AI Functionalities

SESTEK, a provider of conversational automation technologies, is expanding its virtual agent solution, Knovvu, with new Agentic AI capabilities. With these additional agentic AI capabilities, the Knovvu Virtual Agent can empower SESTEK companies with tools for assigning particular tasks to different assistants, defining special roles for each, and setting industry-specific regulatory rules, restrictions, and automated responses that further prioritize secure interactions, especially in regulation-heavy industries.

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Wix Reveals a New AI-Powered Business Assistant

Wix, the global SaaS website builder, has announced the launch of Astro, an AI-powered business assistant. The new tool simplifies the user experience by allowing users to query and perform business and back-office tasks directly from a chat interface. Capabilities included with Astro include website traffic monitoring, SEO performance tracking, additional content creation tools for marketers, subscription management, and more. The Astro business assistant is now available in English for Wix and Wix studio users and will gradually be released in other languages.

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Expert Insights Section

Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from Insight Jam, Solutions Review’s enterprise tech community for business software pros. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends and predictions, and vendor-neutral software evaluation tools.

The Best AI Agents for Marketing Teams to Consider in 2025

The editors at Solutions Review are exploring the emerging AI application layer with this authoritative list of the best AI agents for marketing teams to consider working with as they streamline marketing processes. Whether you’re an email marketer looking to automate your outreach, a sales professional who wants to simplify the handoff between departments, or a customer service agent who is augmenting their team’s capabilities with AI, there’s an AI agent that can help.

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.