Top MarTech News From the Week of April 25th: Updates from Demandbase, Xactly, Talkdesk, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of April 25th. This round-up covers announcements and updates from Demandbase, Xactly, Talkdesk, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from April 25th.

Top MarTech News From the Week of April 25th, 2025

BCN Launches the BCN Cloud Voice Call Center

BCN, a managed network and technology solutions provider, has announced the launch of the BCN Cloud Voice Call Center. With this all-in-one platform, companies can eliminate the complexity, cost, and security vulnerabilities involved in legacy call centers. The new platform addresses the need for data-driven call centers, effective management, and exceptional customer interaction. Its capabilities include advanced call routing and distribution, real-time analytics, custom reporting, call recording, quality management, live coaching, and full web, desktop, and mobile access.

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Calabrio Expands the Calabrio ONE Suite With New AI Features

Calabrio, a workforce performance company, has announced several AI enhancements for the Calabrio ONE suite to help organizations streamline operations, improve agent engagement, and deliver exceptional customer experiences. The new and advanced features include AI-driven quality management,  AI-powered summaries of customer interactions, real-time alerts for managers, automated vacation bidding, real-time desktop analytics, AI-driven trend tracking, self-scheduling capabilities for pre-approved activities, and more.

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Demandbase Reveals the Demandbase Marketplace and Developer Portal

Demandbase, an account-based GTM platform for B2B enterprises, has launched the Demandbase Marketplace and Developer Portal. The Marketplace will be a hub for integrations and partners, including the new TechTarget and Workato integrations. With this solution, customers can find pre-built integrations that connect their existing tech stack to Demandbase One, engage with service providers, and more. Additionally, with Demandbase’s Developer Portal, customers will receive support for building the custom integrations their users need.

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Talkdesk Releases New AI Agents for Financial Services Companies

Talkdesk, a global provider of artificial intelligence (AI)-powered customer experience (CX) technology, recently announced Talkdesk AI Agents for Financial Services, a new agentic AI solution. This out-of-the-box solution is built on industry-specific AI models equipped with deep integration into core banking, digital banking, and customer relationship management (CRM) platforms. The agentic AI offering is purpose-built to help banks and credit unions deliver higher-value, more personalized service across the customer journey.

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Virtuous Appoints a Chief AI Officer

Virtuous, a responsive fundraising platform, has announced that Nathan Chappell, a non-profit veteran, has joined the company as its Chief AI Officer. Chappell will join the company’s executive team and focus on leading initiatives to build AI tools for non-profit fundraising teams and empower the sector with best practices for data intelligence. Virtuous CEO Gabe Cooper says, “Given the scale of the opportunity ahead, we’re thrilled to welcome a leader with Nathan’s skills and experience to help us guide the AI conversation in the industry and drive more giving for our incredible customers.”

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Xactly Details New Products and Capabilities

Xactly, a global intelligent revenue solution provider, has announced details on Xactly Design, a new product for incentive plan design. Xactly Design is built to integrate compensation and performance data across systems, help teams fine-tune their incentive frameworks, and leverage 20+ years of proprietary data to forecast outcomes and drive smarter compensation strategies. The company also released two platform-enabled solutions: Xactly Reporting and Xactly Extend’s Builder Platform. Those additions will streamline report and dashboard building and enable users to develop applications on the Xactly platform.

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Expert Insights Section

Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from Insight Jam, Solutions Review’s enterprise tech community for business software pros. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends, predictions, and vendor-neutral software evaluation tools.

Connections: Fun in the New York Times, Essential for Analytics and AI Apps | The Jam Session

Bob Eve leads another episode of The Jam Session, focusing on the question, “Is It Time To Rethink How We Connect Our Data And Apps?” The experts examine how AI, data virtualization, and semantic layers can help address the growing complexity of connecting disparate data sources across cloud and on-premises environments. They emphasize the importance of decoupling, abstraction, and generalization to create more flexible architectures that accommodate evolving business needs and enable broader access to enterprise data.

Watch Here.

What Will the AI Impact on Marketing Jobs Look Like in 2025?

As we see AI integrated into marketing operations at unprecedented levels, the form and function of a company’s marketing team will inevitably continue changing and evolving. To keep track of those changes, the Solutions Review editors have outlined some of the primary ways AI has changed marketing, what marketers can do to remain agile during those changes, and what the future may hold for them and the technologies they use.

Read on for more.

For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.