Top MarTech News From the Week of May 16th: Updates from Zoho, Optimove, Salesloft, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of May 16th. This round-up covers announcements and updates from Zoho, Optimove, Salesloft, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from May 16th.

Top MarTech News From the Week of May 16th, 2025

Algolia Details a New AI Agent Experience

Algolia, an AI-native search and discovery platform, has announced a new AI agent experience demonstrating how autonomous systems can reason and act on real-time data across enterprise platforms. With this AI agent experience, Algolia can provide companies with a cross-platform context layer for intelligent agents from platforms like Salesforce and Adobe. This enables Algolia to semantically interpret user intent, assemble context-aware responses in real-time, retrieve structured content from indexes containing data from multiple customer datastores, and bridge the gap between front-end agent platforms and backend systems.

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Amplitude Expands Its Platform With Additional Marketing Features

Amplitude, a digital analytics platform, has launched new capabilities to bring marketing and product data together so marketers can optimize every dollar, channel, and campaign. The new features include out-of-the-box marketing analytics, heatmaps, data table visualizations, no-code visual experimentation tools, entry analysis to identify where users come from, and integrations with leading ad networks like Google Ads, Facebook Ads, LinkedIn, and TikTok. These additions can help marketers understand what drives conversions, track lifetime value (LTV), and measure ROI from ad spending.

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AnywhereNow Announces Dialogue Cloud NEO

AnywhereNow, a global company focused on transforming customer experience with AI solutions, has announced Dialogue Cloud NEO, the “next-generation” of its omnichannel contact center platform for Microsoft Teams. Dialogue Cloud NEO is built on the recently released Microsoft Unify framework and provides users with integration, scalability, and AI-powered intelligence from Azure OpenAI and Copilot. The platform also includes a suite of over 30 intelligent CX assistants for multiple use cases.

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Athean Debuts Its AI-Driven Prospecting and Engagement Platform

Athean, an AI-driven prospecting and engagement platform, has officially launched its solution. Athean’s platform is designed to centralize the sales ecosystem into one intelligent solution, eliminate tool overload, manage data silos, surface actionable insights, and help teams find and meaningfully engage with high-quality prospects. John Kim, Co-founder and CEO of Athean. “We created Athean to fill a critical void in the sales technology marketplace—a tool thoughtfully designed to help sales teams deploy their skills more effectively and close better deals faster.”

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CallRail Releases New Messaging and Mobile App Capabilities

CallRail, a lead engagement platform, has released several messaging and mobile app capabilities to enable quicker lead response times 24/7. With these enhancements, businesses can engage with leads through their preferred channels while improving response times. Specific additions include a call analytics dashboard, multimedia messaging, customizable message flows, AI-generated call summaries, centralized lead interactions, and AI-generated follow-up texts.

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Dialpad Extends Its Platform With New Agentic AI Functionalities

Dialpad, an AI-powered communications intelligence platform, has announced its strategic vision for agentic AI, alongside significant platform enhancements that deliver immediate business value through real-time intelligence capabilities. The new enhancements and features include an AI coach for agents, more customer data options via integrations with other platforms, an AI CSAT score, automatic syncing with Salesforce, appointment management, AI-powered recruitment screening, and order tracking.

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Gong and Microsoft Announce an Integration Partnership

Gong, a revenue AI company, has announced a partnership with Microsoft that aims to integrate Gong’s platform with Microsoft’s productivity applications, Microsoft 365 Copilot, and agent ecosystem. The integration directly integrates Gong’s context-rich customer interaction data and AI-powered revenue insights into tools like Microsoft 365 Copilot, Microsoft Teams, and Outlook. Joint customers can also create custom agents that connect to Gong data and automate custom workflows within the Microsoft 365 Copilot ecosystem.

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Optimove Reveals an AI-Powered Solution for Content Creation

Optimove, a multi-channel marketing provider, has launched Optimove Engage, an AI-powered solution designed to help marketers scale the creation, management, and optimization of personalized content across every channel. With this solution, marketing teams can access tools for AI-led message analysis, marketer-friendly UI, and GenAI-powered, brand-compliant content creation and management features. Shai Frank, SVP Product & GM Americas at Optimove, says, “With Engage, marketers can truly be positionless, executing AI-assisted campaigns with control that drives engagement and loyalty.”

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Salesloft Introduces Several New AI Agents

Salesloft, a revenue orchestration platform for B2B organizations, has expanded its AI capabilities by launching fifteen new autonomous agents designed to reduce manual work, accelerate sales execution, and provide end-to-end agentic support across the revenue cycle. Additionally, as part of its Spring 2025 release, Salesloft has released several enhancements for its conversation intelligence functionalities, iPaaS integrations, no-code signals, custom plays, and enterprise-grade flexibility to allow system administrators to move seamlessly between Salesloft instances.

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Twilio Details the Latest Additions to Its Customer Engagement Solution Suite

Twilio, a customer engagement platform, started its user conference, SIGNAL, with a preview of its “next-generation” platform, designed for seamless customer engagement in an AI- and data-powered world. The company also announced several enhancements and additions to its CDP and CPaaS offerings, including new conversational AI tools, trusted communications channels, and intelligent compliance solutions. Other announcements included the company’s plans to release WhatsApp Business Calling, Rich Communication Services (RCS), and a Compliance Toolkit, which will all be available this year.

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Wix Launches an AI-Powered Visual Design Platform

Wix, a global SaaS website builder platform, has announced Wixel, a new standalone AI-powered visual design platform. Built to democratize visual design, Wixel enables users of all experience levels to bring their ideas to life and produce high-quality results. The new platform integrates artificial intelligence technologies with an intuitive user interface to offer users a seamless visual design experience. Wixel is available now in English and provides free usage with an optional upgrade to a Pro Plan for enhanced usage and access to premium templates and design elements.

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Zoho Adds New AI and Work Orchestration to Its CX Platform

Zoho Corporation, a global technology company, has added deeper AI and work orchestration capabilities to its CX platform, all powered by Zia, its in-house AI engine. The new AI capabilities include Report Creation with Ask Zia, a no-code experience for creating custom modules, an image-to-design capability, and agentic capabilities that make it easy for anyone to set up custom workflows using simple prompts. These updates aim to provide sales, marketing, onboarding, account management, finance, and legal teams access to all the information they need to deliver consistent customer experiences.

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