Top MarTech News From the Week of July 11th: Updates from StackAdapt, Amplitude, CallRail, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of July 11th. This round-up covers announcements and updates from StackAdapt, Amplitude, CallRail, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from July 11th.

Top MarTech News From the Week of July 11th, 2025

Airship Unveils New AI Agents

Airship, a cross-channel customer experience company, has announced Airship AI Agents. With these task-specialized, intelligent agents, companies can automate the creation, testing, and optimization of the entire customer experience. This will streamline how teams orchestrate their personalized cross-channel messaging and improve the resulting experiences and outcomes on brands’ critical conversion destinations. Mike Herrick, CTO at Airship, says, “Our AI Agents are the natural evolution of our no-code platform, automating the entire creation-to-optimization process that we first enabled teams to accomplish without developer support. “

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Allegion Acquires Waitwhile, Expands Digital Access Solutions

Allegion, a global security solutions provider, has acquired Waitwhile, a cloud-based platform specializing in virtual waitlist and appointment scheduling. The acquisition, done through one of Allegion’s subsidiaries, will help the company expand its access solutions portfolio by integrating digital queue management functionalities with its established physical security offerings. Additionally, Waitwhile CEO Christoffer Klemming will join Allegion and continue to lead the Waitwhile business, which has offices in the U.S. and Sweden.

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Amplitude Expands Its Portfolio by Acquiring Kraftful

Amplitude, a digital analytics platform, has acquired Kraftful, an AI-native Voice of Customer (VoC) startup. The acquisition will help Amplitude expand its digital analytics platform by integrating Kraftful’s large language model-driven analysis of unstructured user feedback into its solution. With these new capabilities, Amplitude customers can automatically analyze customer feedback, identify friction in their checkout flows, watch session replays of customer experience to identify areas needing improvement, A/B test fixes, and engage users with in-app notifications.

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Auxia Unveils AI Analyst Agent for Marketing Insights

Auxia, an Agentic Customer Journey Orchestration Platform, has launched an update for its AI Analyst Agent. The enhancement Agent is designed to leverage a natural language interface and real-time analytics to turn complex data into clear, actionable insights. This will help marketing teams uncover the drivers behind campaign performance, pinpoint which customer segments respond best to specific content, identify hidden patterns that maximize revenue, make powerful intelligence accessible to non-technical users, and accelerate data-driven decision-making.

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Blackbaud and Constant Contact Announce an Integration Partnership

Blackbaud, a software company focused on powering social impact, has announced a strategic integration with Constant Contact, a digital marketing provider for small businesses and non-profits. As part of the partnership, Constant Contact’s AI-driven digital marketing tools will be embedded directly within Blackbaud’s Raiser’s Edge NXT fundraising platform. The integration will allow non-profits and fundraisers to natively leverage advanced email, SMS, and social media tools, streamlining their supporter outreach and campaign management efforts.

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CallRail Launches AI Conversion Signals for Smarter Ad Targeting

CallRail, a lead engagement platform, has introduced Conversion Signals, an AI-powered feature that automatically tags and analyzes calls that convert into appointments. With this innovation, marketers can integrate conversion data directly into Google Ads, decrease wasted ad spend, identify high-quality leads most likely to convert, pinpoint keywords that drive the most appointments, and more. The new capability is available within CallRail’s Premium Conversation Intelligence suite.

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Iterable Appoints a New CEO

Iterable, the AI-powered communication platform, has appointed Sam Allen, a former Salesforce executive, as its new CEO and board member, effective August 1st. In this role, Allen will focus on accelerating Iterable’s enterprise expansion, global reach, and AI innovation. Founder and outgoing CEO Andrew Boni will transition to Chief Scientist to focus on the company’s product and AI roadmap, including developing its new AI agent, Iterable Nova. Allen says, “I am honored to lead Iterable through this next chapter of growth and this exciting time of AI innovation.”

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Oktopost Integrates LinkedIn Post Analytics for Executive Visibility

Oktopost, a B2B social media management, employee advocacy, and social listening platform, has announced that LinkedIn profile analytics are now available within its Social BI tool. This advancement allows B2B marketers to measure executive profile engagement alongside brand and employee advocacy metrics, including follower growth, post reach, and content performance. It will also address a longstanding gap in measuring the impact of executive voices on LinkedIn, enabling organizations to make data-driven decisions about social strategy and executive visibility.

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StackAdapt Debuts Ivy, an AI Assistant for Media Buying

StackAdapt, an advertising and marketing technology company, has launched Ivy, an AI-powered assistant designed to streamline and accelerate decision-making within its media buying platform. The Ivy assistant enables marketers to interact directly with their campaign data using natural language queries, eliminating the need for manual report navigation. Ivy can provide real-time answers on campaign performance, pacing, and optimization opportunities to help teams reduce operational friction and empower faster, data-driven decisions.

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