Top MarTech News From the Week of August 1st: Updates from Treasure Data, Contentsquare, Sprout Social, and More
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By
William Jepma
, Writer, Editor, and Analyst at Solutions Review - CRM News, Marketing News,
The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of August 1st. This round-up covers announcements and updates from Treasure Data, Contentsquare, Sprout Social, and more.
Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from August 1st.
Top MarTech News From the Week of August 1st, 2025
Contentsquare Acquires Loris AI
Contentsquare, a digital analytics company, has acquired Loris AI, a conversation intelligence platform. The acquisition will enable Contentsquare to integrate conversation intelligence into its platform, deepening the visibility businesses have into customer journeys, from click to conversation. Jonathan Cherki, CEO and Founder of Contentsquare, says, “With Loris, we’re giving our customers the capabilities they need to lead this transformation—to understand and optimize conversations, and connect them to the broader digital journey.”
Glia Appoints a Chief Product Officer
Glia, a company focused on unifying AI and human agents to automate and elevate customer interactions, has appointed Rei Kasai as Chief Product Officer. Kasai has over twenty-five years of industry experience, having served in various leadership roles at companies like SAP, ServiceMax, and Talkdesk. In this role, Kasai will spearhead Glia’s ongoing innovation efforts, help the brand scale in the financial services market, and drive its expansion into AI-powered customer service solutions. The appointment reflects Glia’s commitment to advancing virtual workforce deployment.
InMarket Details Its Unified Measurement Solution
InMarket, a real-time marketing and measurement platform, has launched Unified Measurement, an AI-driven solution that offers real-time, holistic analysis of advertising effectiveness across channels. With this tool, marketers will gain a unified view of campaign performance, AI scenario planning, and in-flight media optimization—all drawing on fresh, weekly data. The solution uses causal analytics to maximize incremental sales, guide strategic ad investments, address the complexity of omnichannel measurement, and help marketing teams demonstrate ROI.
Onix Strengthens Its Agentic AI Offerings
Onix—a data, cloud, and AI solution provider—has acquired UJET’s professional services business to strengthen its AI agentic solutions for enterprise customer engagement. The resulting integration will unite UJET’s expertise in cloud-native contact center operations with Onix’s AI capabilities, enabling clients to modernize customer service using Google Cloud’s latest AI tools, including Gemini models and Agentspace. The move positions Onix as a preferred implementation partner, particularly for industries requiring large-scale, high-volume, and AI-enhanced contact center support.
Similarweb Reveals the GenAI Intelligence Toolkit
Similarweb, a digital data company, has announced the GenAI Intelligence Toolkit, a new solution that provides enterprises with comprehensive data on brand visibility and traffic across generative AI-driven platforms. The toolkit will allow businesses to track traffic across AI platforms, see where their brand is (or isn’t) showing up on those platforms, gain visibility into the volume of AI-driven traffic to their pages, understand what drives AI traffic, and unlock additional insights into consumer intent, enabling more precise analysis and targeted engagement.
Sprout Social Acquires NewsWhip
Sprout Social, a cloud-based social media management software, has acquired NewsWhip, an AI-powered predictive media intelligence company. The acquisition will combine NewsWhip’s real-time insights with Sprout’s social media management platform to deliver an agentic, AI-driven solution for enterprises navigating fast-changing digital and media environments. Ryan Barretto, CEO of Sprout Social, says, “This acquisition accelerates our vision of delivering an agentic, AI-powered platform that seamlessly connects media foresight with social strategy to drive transformative outcomes for our customers.”
Treasure Data Partners with Amazon Bedrock to Expand Its Agentic AI Ecosystem
Treasure Data, an Intelligent Customer Data Platform (CDP) built for enterprise scale, has expanded its agentic AI ecosystem by leveraging Amazon Bedrock. With this expansion, Treasure Data’s ecosystem will help organizations deploy AI agents that drive real-time personalization, marketing automation, and customer experience optimization, all built on trusted, unified customer data. Amazon Bedrock brings additional power to Treasure Data customers by giving them access to “best-in-class” foundation models from industry leaders like Anthropic, AI21 Labs, Cohere, and Amazon.
Expert Insights Section
Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from Insight Jam, Solutions Review’s enterprise tech community for business software pros. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends, predictions, and vendor-neutral software evaluation tools.
The Best Webinar Platforms for Software Vendors
Webinars and virtual events have become a fundamental part of modern marketing strategy, so much so that they are rarely optional add-ons but requirements for success. Webinars can be especially valuable for software vendors, as their products are best advertised through live demonstrations of the features and interface their solution offers. To help your company identify the best webinar platforms for your brand, our editors have compiled a list spotlighting a few of the industry’s leading providers.
For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.
William Jepma
Writer, Editor, and Analyst
William Jepma is an editor, writer, and analyst at Solutions Review who aims to keep readers across industries informed and excited about the newest developments in Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), Business Process Management (BPM), Marketing Automation, and other WorkTech categories. You can connect with him on LinkedIn or reach him via email at wjepma@solutionsreview.com.
