Top MarTech News From the Week of September 26th: Updates from Omnisend, Klaviyo, Talkdesk, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of September 26th. This round-up covers announcements and updates from Omnisend, Klaviyo, Talkdesk, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here are some of the top MarTech news from September 26th.

Top MarTech News From the Week of September 26th, 2025

Algolia Unveils an Agent Studio

Algolia, an AI search and retrieval platform, has unveiled the Algolia Agent Studio. The new solution places its retrieval engine at the center of the agent’s workflow. This gives teams retrieval they can trust, clarity to observe and debug, and a clearer path from prototype to production. Customers in the public beta are already using Agent Studio to deliver in-product SaaS assistants that adapt to user roles, develop customer support copilots, create intelligent e-commerce assistants, and more. Additional features planned for later release include persistent memory, policy-based governance, and production-grade evaluation.

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Klaviyo Launches a Marketing and Customer Agent for Its CRM

Klaviyo, a CRM built for B2C brands, has announced a new Marketing Agent and released its previously detailed Customer Agent. These agents will help Klaviyo’s B2C-centric CRM unify data, marketing, service, and analytics in a single platform. Specifically, the Marketing Agent can plan and launch campaigns in minutes, create on-brand content, personalize every send, and continuously learn without prompting. The Customer Agent, meanwhile, delivers 24/7 personalized assistance to consumers by resolving common questions, recommending relevant products, and escalating to human agents with full context when needed.

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Medallia Expands Its Partnership with Adobe

Medallia, a customer and employee experience solution, has expanded its strategic partnership with Adobe. As part of the expansion, Medallia will integrate with the newly launched Adobe AI Agents to help businesses build, deliver, and optimize customer experiences and marketing campaigns. “This partnership with Adobe will give businesses the unprecedented ability to act on what customers want by combining the power of intelligent agents with Medallia’s deep experience insights,” said Mark Bishof, CEO at Medallia.

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Omnisend Announces New Personalization, AI, and SMS Features

Omnisend, an email and SMS marketing platform for e-commerce brands, has announced new personalization tools, AI-powered assistants, advanced SMS capabilities, and enhanced reporting features. These features will empower merchants to engage their customers with improved relevance and efficiency. For example, the new Personalized Content suite supports conditional content campaigns and recommendations based on past purchases and viewed products. Additionally, the new SMS capabilities and AI assistants can improve click-through rates with SMS shortlinks, identify gaps in an automation strategy, and generate new workflows tailored to customer behavior.

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Talkdesk Debuts a CXA Platform for Service-Based Businesses

Talkdesk, a Customer Experience Automation (CXA) provider, has announced Talkdesk Commercial & Residential Services Experience Cloud, a CXA platform purpose-built for service-based businesses. Talkdesk Data Cloud is central to this solution, enabling it to turn transcripts, call recordings, case notes, and customer records from CRMs and record systems into real-time, actionable knowledge. Those functionalities will also allow AI agents to operate with full context and collaborate seamlessly to resolve complex customer problems with speed, precision, and adaptability.

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