Top MarTech News From the Week of November 7th: Updates from Sitecore, Qualtrics, TrueDialog, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of November 7th. This round-up covers announcements and updates from Sitecore, Qualtrics, TrueDialog, and more.

Keeping tabs on the most relevant CRM and MarTech news can be a time-consuming task. As a result, our editorial team aims to summarize the top headlines of the week in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here are some of the top MarTech news from November 7th.

Top MarTech News From the Week of November 7th, 2025

Fullstory to Acquire Usetiful

Fullstory, a behavioral data company, has announced its acquisition of Usetiful, a digital adoption platform recognized for its deployment of guides and surveys within applications. The acquisition will extend Fullstory’s capabilities into the real-time delivery of personalized experiences that drive business outcomes, including higher user engagement, improved conversion rates, and greater feature adoption. Additionally, the acquisition will allow Fullstory customers to connect insights directly to action, empowering them to offer real-time, personalized support when high-value customers show signs of frustration.

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Merkle Details a Partnership with Airship and Salesforce

Merkle, a customer experience transformation consultancy, has announced an agreement with Airship and Salesforce Marketing Cloud to create a solution for more connected customer loyalty experiences on mobile devices. With this partnership, brand marketers and product managers who leverage Salesforce for loyalty management can tap into Airship to turn mobile signals from their customers into action, loyalty, and value. David Novak, Global Head of CRM at Merkle, says, “By bringing these two exceptional providers together with Merkle’s leading data and identity spine, and client first-party data, we can unlock more relevant and engaging mobile loyalty opportunities than ever before.”

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Pipeliner CRM Unveils an Industry-Specific Solution for the Mining Sector

Pipeliner CRM, an enterprise-class CRM solution, has announced an industry-tailored CRM platform for global mining companies. With this CRM, organizations in the mining sector can simplify project oversight, manage relationships more efficiently, and make data-driven decisions with greater confidence. Key capabilities include customized dashboards for project and compliance tracking, stakeholder relationship mapping, offline mobile functionality for remote Sites and field teams, and visual analytics for forecasting production and revenue across global operations.

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Qualtrics Signs a Definitive Agreement to Acquire Press Ganey Forsta

Qualtrics, the creator of the experience management (XM) category, has signed a definitive agreement to invest $6.75 billion to acquire Press Ganey Forsta, a provider of experience measurement and data analytics. The transaction will help organizations elevate business performance by combining Qualtrics’ technology with Press Ganey Forsta’s extensive data, benchmarking, and healthcare expertise. This will create a “complete” AI platform tailored for customer experience, patient experience, employee experience, and market research.

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Sitecore Announces Sitecore AI

Sitecore, an AI-enabled digital experience software provider, has announced SitecoreAI, a next-generation digital experience solution that puts artificial intelligence at the center of marketing. With customer journeys shifting from static searches to AI-driven discovery, SitecoreAI aims to help brands move with their audiences in real-time by making every interaction feel personal, connected, and perfectly timed. SitecoreAI is built on the foundation of Sitecore XM Cloud and aims to unify content, data, and personalization in a single, composable SaaS platform designed to optimize as teams work. This will empower marketers and AI systems to automate complex workflows.

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Sitecore Reveals Sitecore Studio

Sitecore also announced Sitecore Studio, an innovation layer for SitecoreAI that will help customers and partners build and customize AI-powered agents and workflows. The Sitecore Studio offering will provide connected environments where marketers, developers, and partners can design, extend, and share AI agents at scale. “Sitecore Studio removes one of the biggest barriers companies have faced in realizing the full benefits of cloud-native platforms: benefiting from the simplicity of SaaS combined with the freedom to tailor solutions and processes that make their brand unique,” said Sitecore CEO Eric Stine.

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TrueDialog Launches an SMS Integration for HubSpot

TrueDialog, an enterprise-grade SMS texting solution, has launched its newest HubSpot SMS integration. The new integration will enable HubSpot users to send one-to-one and mass SMS messages using 10DLC numbers and/or short codes, all within their HubSpot environment. This can help drive higher response rates and faster conversions compared to email and phone calls. Teams can also use the integration to trigger SMS messages automatically via HubSpot workflows, engage customers directly from HubSpot contact records, leverage automatic opt-out handling, personalize messages with any token, and manage high-volume bulk SMS sends.

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Expert Insights Section

Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from Insight Jam, Solutions Review’s enterprise tech community for business software pros. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends, predictions, and vendor-neutral software evaluation tools.

Soft Skills Crisis? Why Gen Z Struggles — and How Leaders Can Help

Dr. Laurie Cure, the CEO at Innovative Connections, offers commentary on the soft skills crisis, why Gen Z struggles, and how leaders can help. In her article, she says, “Helping Gen Z thrive doesn’t require lowering expectations or ignoring accountability. It requires meeting them where they are and guiding them forward with intention. The payoff is more than just smoother meetings or better communication—it’s a stronger, more resilient company culture that grows alongside its people.”

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From Dashboards to Decisions: Secure, Customer-Controlled AI Analytics

For the latest Solutions Spotlight, the team at Infragistics will showcase how Reveal AI can empower developers and product teams to embed conversational and programmatic intelligence directly into their applications. For example, attendees will see how the Conversational AI UI lets business users ask questions in natural language, and how the Data Insights API and Dashboard Generation API automate insight discovery and dashboard creation—all without exposing raw data outside your environment.

Register Here.

For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.