Top MarTech News From the Week of November 14th: Updates from Freshworks, Hightouch, Amplitude, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of November 14th. This round-up covers announcements and updates from Freshworks, Hightouch, Amplitude, and more.

Keeping tabs on the most relevant CRM and MarTech news can be a time-consuming task. As a result, our editorial team aims to summarize the top headlines of the week in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here are some of the top MarTech news from November 14th.

Top MarTech News From the Week of November 14th, 2025

Amplitude Debuts an AI-Powered Customer Feedback Engine

Amplitude, a digital analytics platform, has announced the launch of AI Feedback, a customer feedback engine equipped with a proprietary LLM process that automatically turns raw input into prioritized, actionable insights. With this new offering, businesses can enhance their ability to develop a product roadmap that delivers maximum impact to customers, ensure product messaging aligns with customer sentiment, proactively address complaints, monitor at-risk signals to reduce customer churn, and generate product requirement documents (PRDs) based on customer insights.

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eDesk Launches an AI Agent for E-Commerce Support

eDesk, a customer support platform for e-commerce sellers, has announced its AI Agent, one of the first autonomous support solutions capable of working across marketplaces, webstores, and social channels. Designed to act as a 24/7 frontline specialist, eDesk’s agent can help customers automate their support volume workflows, generate on-brand replies instantly, provide answers to pre-purchase questions (such as specs and shipping details) even outside business hours, and ensure seamless scale and high-volume management during spikes without staffing bottlenecks.

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Freshworks Introduces New Features to Its Freshdesk Platform

Freshworks, a unified customer service solution, has unveiled new capabilities for Freshdesk to help customer experience (CX) teams reduce response times, enhance resolution rates, and gain clearer insights into issues and escalations that impact efficiency and growth. The updates, announced at Freshwork’s flagship Refresh event, include the new Freshdesk Command Center, Freddy AI Insights for Freshdesk, and Vertical AI Agents with prebuilt workflows for e-commerce, fintech, travel, and logistics markets. Together, these innovations will maximize human-agent capacity to proactively prevent customer issues and accelerate resolution.

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Freshworks Details New Capabilities for Freshservice

Freshworks also unveiled new capabilities for Freshservice, its AI-powered IT management platform. Included in the update are enhanced Freddy AI Agents to make self-service easier, integrations with popular digital employee experience (DEX) platforms like Riverbed Aternity and ControlUp, AI-powered Intelligent Routing functionality for Freshservice, and Freddy AI Insights. These features will help IT leaders simplify enterprise service delivery, foster trust with employees, and provide leaders with conversational insights that enable them to visualize complex service patterns and quickly identify root causes.

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Hightouch Launches a Purpose-Built AI Platform

Hightouch, a company specializing in data and AI for marketing and personalization, has unveiled Hightouch Agents. This purpose-built AI platform is designed to augment marketing teams at each step of the marketing process by helping them automate manual tasks while accelerating creative and strategic ones. Tejas Manohar, Co-CEO and Co-Founder of Hightouch, says, “This first version of the platform is focused on helping marketers with planning, reporting, and analytics, but our plan is to quickly expand across the marketing workflow.”

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Omnisend Announces an Integration Partnership with Triple Whale

Omnisend, an email and SMS marketing platform, has announced a partnership with Triple Whale, an AI-powered intelligence platform for consumer brands. As part of the collaboration, the companies will integrate Omnisend’s email and SMS metrics directly into Triple Whale, enabling brands to view how their campaigns and automated flows perform alongside their ads, website, and revenue data, all from a single dashboard. This will simplify ROI conversations, clarify lifecycle planning, and expedite weekly reporting. The Omnisend + Triple Whale integration is available now to mutual customers.

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6sense Releases an Intelligent Command Center for GTM Execution

6sense, a Revenue Intelligence Platform for B2B teams, has announced RevvyAI, which is one of the most significant updates in the company’s history. RevvyAI is an intelligent command center designed to “redefine” how customers interact with data and insights and turn the 6sense platform into a system that fuels the entire go-to-market (GTM) lifecycle. It launches with three core capabilities that work in unison to help teams operate with clarity, precision, and speed. These include a Conversational Interface, persona-based agentic workspaces, and specialized agents for keyword advisory, ad campaigns, and 6QA analysis.

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Expert Insights Section

Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from Insight Jam, Solutions Review’s enterprise tech community for business software pros. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends, predictions, and vendor-neutral software evaluation tools.

Evaluating the Business Value of Agentic AI | The Jam Session

In a recent episode of The Jam Session, available now on demand, Wayne Eckerson brought together data experts to explain why 80 percent of AI projects fail to demonstrate business value and how organizations can move beyond the awareness phase to successful implementation. The discussion covers practical strategies for prioritizing use cases based on value, risk, and feasibility, as well as managing executive expectations shaped by the fear of falling behind competitors.

Watch Here.

From 0 to 1 Million Subs: How We Grew An Enterprise Tech YouTube Powerhouse

On December 4th, Jonathan Paula from Solutions Review and Ryan Dalley from Insight Jam will give audiences a glimpse behind the curtain, offering a look into the Insight Jam YouTube channel’s explosive growth to over 1,000,000 subscribers and exploring why there’s an untapped market opportunity in enterprise tech video content. With AI fundamentally reshaping content discovery, companies that fail to establish an authoritative video presence risk a permanent competitive disadvantage.

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Why the Human Touch Still Matters in an AI-Driven CRM World

Steve Oriola, CEO of Insightly by Unbounce, explains why a human touch remains essential in a marketplace where AI-driven CRM systems are increasingly prevalent. He explains, “True loyalty isn’t a single transaction; it’s the repeat choice, the ongoing renewal, and the advocacy that follows a great experience. While human connection is the foundation of that loyalty, artificial intelligence (AI) is reshaping how organizations can scale it.”

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.