Top MarTech News From the Week of February 6th: Updates from ActiveCampaign, Kentico, CallRail, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of February 6th. This round-up covers announcements and updates from ActiveCampaign, Kentico, CallRail, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the top headlines of the week in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here are some of the top MarTech news from the week of February 6th, 2026.

Top MarTech News From the Week of February 6th, 2026

ActiveCampaign Acquires Feedback Intelligence

ActiveCampaign, an autonomous marketing platform, has acquired Feedback Intelligence, an AI evaluation and analytics tool that converts raw conversations into actionable performance insights. The acquisition will help ActiveCampaign accelerate its expansion of Active Intelligence, the company’s AI engine that powers autonomous marketing workflows for global businesses. Integration of Feedback Intelligence into ActiveCampaign is already underway, and customers can expect to see new and enhanced capabilities in Active Intelligence in upcoming updates.

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Bombora Expands Its B2beacon Solution with New Features

Bombora, a B2B data pioneer, has expanded B2beacon, a digital campaign measurement solution that helps companies understand programmatic media performance at the account and buying group level. B2beacon can deliver precise account- and buying group-level measurement, flexible activation without a subscription, and more. Additionally, thanks to a new integration with OpenX, B2beacon is available across major DSPs, including DV360, Amazon DSP, Yahoo DSP, Viant, Basis, and Simpli.fi.

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CallRail Releases an Integration with Calendly

CallRail, an AI-powered lead engagement platform, has announced a new integration between its AI voice agent, Voice Assist, and Calendly, the global scheduling automation platform. With this integration, small businesses can convert high-intent callers into confirmed appointments 24/7, without a human ever picking up the phone. Ryan Johnson, CallRail Chief Product Officer, says, “This integration eliminates any extra steps after the phone call that often cost them leads. By booking appointments instantly, on the call, businesses can deliver the fast, seamless experience customers expect.”

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Fibr AI Receives $7.5 Million in Seed Funding

Fibr AI, a company focused on building the Agentic Web Experience Layer to unlock revenue, has announced $7.5 million in Seed funding. Accel led the funding, with participation from WillowTree Ventures and MVP Ventures, alongside prominent Fortune 100 operators as angel investors and advisors. The funding will help Fibr further its mission of bringing AI agents into the experience layer, enabling websites to understand context, adapt in real-time, and consolidate what used to require multiple tools into a single, unified system.

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Kentico Launches the AIRA Agentic Marketing Suite

Kentico, a content management system and commerce platform, has launched the AIRA Agentic Marketing Suite. The new suite introduces specialized agents that execute predefined marketing and content tasks and will help Kentico evolve AIRA from an assistive tool into an orchestrated system of AI agents. The first available agent is the Content Strategist, designed to shape and refine content strategies through intelligent analysis and recommendations.  Additional agents will be launched in the future, expanding the suite into campaign management, market analysis, and workflow optimization.

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Omilia Debuts an Agentic CX Platform

Omilia, an Agentic CX company, has launched Omilia Self-Learning Agentic CX, an enterprise-grade, self-learning Agentic CX platform designed to autonomously understand, improve, and optimize customer conversations across voice and digital channels. The solution is designed for regulated industries like financial services and healthcare, high-volume operations, and mission-critical customer journeys. It provides rapid deployments, agents that continuously adapt to new data, voice-native and multi-modal precision, and a flexibility that allows companies to control the pace of their autonomy adoption.

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Expert Insights Section

Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from Insight Jam, Solutions Review’s enterprise tech community for business software pros. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends, predictions, and vendor-neutral software evaluation tools.

Why Your AI Search Presence is Now a Video Strategy Problem

Solutions Review Executive Editor Tim King offers commentary on why your AI search presence is now a video strategy problem and what to do about it. He explains, “In an AI-first environment, video should not be treated as a campaign asset or a supporting format. It functions as infrastructure. A single authoritative video can generate transcripts, derivative content, citations, summaries, and references across the web.”

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11 Generative Engine Optimization (GEO) Best Practices Every Technology Vendor Needs to Know

The Solutions Review editors are outlining best practices for Generative Engine Optimization (GEO) that technology vendors need to implement in their marketing strategies. Where traditional SEO assumed users would navigate through search results to find authoritative sources, GEO operates under a different premise: AI agents synthesize answers from multiple sources, and your brand either appears in that synthesis or becomes irrelevant to the discovery process.

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How CRM Is Being Redesigned From the Ground Up in 2026

Michael Ramsey, GVP of Product Management, CRM, and Industry Workflows at ServiceNow, outlines how (and why) our CRM platforms are getting a ground-up redesign in 2026. He says, “By leveraging agentic workflows that can orchestrate work across systems and teams, organizations can fulfill customer requests seamlessly, even when human touchpoints remain necessary.”

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.