Top MarTech News From the Week of February 13th: Updates from Oracle, Genesys, Intuit Mailchimp, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of February 13th. This round-up covers announcements and updates from Oracle, Genesys, Intuit Mailchimp, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the top headlines of the week in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here are some of the top MarTech news from the week of February 13th, 2026.

Top MarTech News From the Week of February 13th, 2026

DemandScience Announces a Partnership with HG Insights and GTM Fabric

DemandScience, a B2B performance marketing-as-a-service company, has announced a strategic partnership with HG Insights and GTM Fabric, two B2B solution providers. The partnership will focus on helping B2B companies define, prioritize, and activate winnable accounts more efficiently to drive a predictable pipeline. Additionally, the collaboration will involve DemandScience introducing an ICP model that combines buying center, spend, and technographic intelligence, competitive context, and verified buyer research signals to create new audiences and activate demand generation programs.

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Domo Launches an AI Sidekick for Marketers

Domo, an AI and Data Products platform, has launched Domo MMM, a new AI sidekick for marketers designed to power measurement and help organizations understand which marketing investments are truly driving growth and which are not. Developed in collaboration with Stella Growth Intelligence, the Domo MMM tool will bring causal marketing measurement, scenario modeling, and AI-guided recommendations directly into the flow of business decision-making. It can be deployed directly within Domo, run as a Snowflake Native App, or connect to Databricks through Domo’s integration framework.

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Genesys Debuts an Agentic Virtual Agent

Genesys, a global provider of AI-Powered Experience Orchestration, has announced an agentic virtual agent built with large action models (LAMs) for enterprise CX. The new Genesys Cloud Agentic Virtual Agent enables autonomous, end-to-end resolution of customer requests, and is designed to understand customer goals, determine next steps, and execute complex actions across front and back-office systems and teams. Olivier Jouve, chief product officer at Genesys, says, “With our LAM-powered Agentic Virtual Agent, we’re enabling AI to reason, plan, and safely take action across systems. This gives organizations a responsible way to move beyond conversations and deliver consistent outcomes customers can rely on.”

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Intuit Mailchimp Gets New Features and Enhancements for E-Commerce Companies

Intuit—a global financial technology platform that includes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp—has announced several Mailchimp product innovations that unlock profitable growth for e-commerce businesses. Powered by the Intuit platform, the updates include new connections to review platforms via Mailchimp’s Site Tracking Pixel, expanded SMS coverage across Europe, enhanced transactional messaging, new migration tools, e-commerce-specific support, predictive analytics, a ChatGPT integration, and a revamped omnichannel marketing dashboard that unifies email, SMS, automation performance, and e-commerce events in a single view.

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Oracle Debuts New AI Agents for Oracle Fusion Cloud Applications

Oracle has announced several role-based AI agents within the Oracle Fusion Cloud Applications suite. Built using Oracle AI Agent Studio for Fusion Applications, the new agents will be embedded within marketing, sales, and service processes to help customer experience (CX) leaders drive productivity gains, deliver intelligent CX at scale, and enhance business performance by analyzing unified data, automating processes, and delivering predictive insights. Alongside the sales, marketing, and service-centric agents, customers and partners can create and manage unique AI agents using AI Agent Studio for Fusion Applications.

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Seismic and Highspot Announce Their Merger

Seismic, an AI-powered enablement solution, and Highspot, an agentic GTM Performance Platform, have signed a definitive agreement to merge their companies. Once the deal closes, the combined company will operate as Seismic and be led by Rob Tarkoff, Seismic’s Chief Executive Officer. Additionally, Robert Wahbe, Founder and Chief Executive Officer of Highspot, will join the board of directors of the combined company. The combined company will focus on delivering an AI-powered platform spanning enablement, content, learning, coaching, analytics, and insights across the full revenue lifecycle.

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Validity Unveils an AI Platform to Help Marketers Improve Their Campaigns

Validity, an AI-powered marketing success and customer data intelligence solution, has launched Validity Engage, an AI platform designed to help marketing teams deploy engaging campaigns with confidence, speed, and impact. The Engage platform is built around four specialized agents—Ignite, Guardian, Expression, and Insight—that can fix rendering, code, and compliance risks, monitor subscriber experiences, generate on-brand copy, and show how senders are stacking up against competitors. Alongside the launch of Engage, Validity has expanded the Litmus platform’s deliverability capabilities, giving email marketers clearer visibility into campaign performance.

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Expert Insights Section

Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from Insight Jam, Solutions Review’s enterprise tech community for business software pros. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends, predictions, and vendor-neutral software evaluation tools.

The Last Mile to AI: Why Analytics Leadership Matters

While AI can generate insights at unprecedented speed and scale, it cannot verify those insights against business reality, interpret them within an organizational context, or take accountability when decisions go wrong. That responsibility still belongs to people. In this live Insight Jam session, Donald Farmer will introduce the concept he calls “the last mile,” which is the critical gap between AI-generated output and trustworthy business action.

Learn More.

Can Technology Finally Solve the Achilles Heel of B2B Attribution?

Chris Golec, the Founder and CEO of Channel99, has shared some commentary on whether new, emerging technology can help companies solve their B2B attribution struggles. He says, “In a world where strong ROI and data-backed results are a matter of survival, view-through attribution’s (VTA’s) ability to comprehensively identify these audiences early and often can make all the difference. That’s why modern, data-driven marketing strategies are now a must-have for B2B marketers, even though implementation is easier said than done.”

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.