Top MarTech News From the Week of February 20th: Updates from Seismic, Amplitude, TrueDialog, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of February 20th. This round-up covers announcements and updates from Seismic, Amplitude, TrueDialog, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the top headlines of the week in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here are some of the top MarTech news from the week of February 20th, 2026.

Top MarTech News From the Week of February 20th, 2026

ActiveCampaign Details Its New Results Guarantee Program

ActiveCampaign, an autonomous marketing platform, has announced a Results Guarantee for new customers. Instead of a traditional money-back policy, ActiveCampaign’s guarantee focuses on instant results, with a full refund available if customers don’t see them within the first month for any reason. Results Guarantee is available immediately to all new direct customers globally and requires no separate opt-in. Key aspects of the program include full access to ActiveCampaign’s AI engine, a full refund of subscription fees within thirty days for new customers, and a simple sign-up process that does not require a separate opt-in for eligible customers.

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Ada Reveals a Unified Reasoning Engine for Its AI Agents

Ada, an AI-native customer experience company, has announced its new unified Reasoning Engine. With this patent-pending offering, companies can utilize AI agents powered by a single, unified intelligence. This single “brain” is designed to manage AI agents across voice, messaging, social, and email, aiming to eliminate fragmented CX automations in large enterprises. It uses a dual-reasoning architecture that combines fast, empathetic responses with deeper background task handling to support complex, multi-step workflows.

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Amplitude Launches a Suite of AI Agents

Amplitude, an AI analytics platform, has launched a suite of new AI agents to help brands continuously analyze product usage, identify what’s working, and recommend actions to take in real-time. Included in the launch is the Global Agent, which analyzes data, builds dashboards, investigates root causes, and explains the factors driving change across funnels, experiments, segments, and customer journeys. It also includes four specialized Agents that focus on monitoring dashboards, reviewing user sessions, running experiments, and processing feedback, alongside MCP updates that introduce behavioral data into tools from companies such as Anthropic, OpenAI, Cursor, Figma, Lovable, Notion, and GitHub.

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Copley Debuts Its AI Marketing Agent

Copley, an AI-native marketing agent provider, has launched an always-on performance marketing agent that connects competitor, business, and advertising signals to create successful ads at scale. Copley’s capabilities are built around real-time signal intelligence, always-on execution support, and the AI Creative Report, which provides marketers with a comprehensive view of their ads by assessing creative traits, visual patterns, messaging angles, and audience signals. Copley is in early access for a limited number of teams and offers the AI Creative Report free for a limited time.

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People.ai Releases a Model Context Protocol Integration for its SalesAI Platform

People.ai, an AI data platform for sales teams, has released a Model Context Protocol (MCP) integration for its SalesAI platform. The integration will enable tools like Claude, Microsoft Copilot, ChatGPT, and custom agents to access a unified layer of structured CRM and unstructured activity data. It automatically captures and matches emails, meetings, chats, and call transcripts to the right accounts and opportunities, helping teams address the chronic inaccuracy of CRM data that undermines AI forecasts and pipeline insights.

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Seismic Unveils Its Winter 2026 Product Release

Seismic, a global AI-powered enablement solution provider, has announced its Winter 2026 Product Release, which introduces new capabilities to help go-to-market (GTM) teams cut through operational complexity and execute with greater clarity and consistency. Specifically, the update adds a Page Builder Agent, Mutual Action Plans, Digital Sales Room updates, Model Context Protocol (MCP) support, and enhancements to the Presentation Agent. Krish Mantripragada, Chief Product Officer at Seismic, says, “This release provides enablement teams with intelligence and automation to scale what’s effective, guide sellers in their flow of work, and keep teams aligned as priorities change.”

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Sprout Social Expands Its Partnership with Reddit, Releases New Tools for Marketers

Sprout Social, a social media management and analytics software, has announced new AI-driven innovations and an expanded partnership with Reddit to help brands reach people in the “Answer Engine” era. As part of the updated partnership, Sprout Social users can engage with brand-owned subreddits from the Smart Inbox, publish to brand profiles and relevant subreddits, and filter listening data for more precise insights. Alongside the company’s collaboration with Reddit, Sprout Social has launched an AI-powered creator management tool called Recruit, the Trellis Monitoring Agent for NewsWhip, and more.

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TrueDialog Launches a Rich Communication Services Composer

TrueDialog, an enterprise-grade SMS texting solution, has launched its visual Rich Communication Services (RCS) composer, a new tool that helps brands create, test, and deploy interactive messaging campaigns directly within the TrueDialog platform. With the RCS composer, teams can easily design and preview messages, incorporate brand assets, and launch campaigns with multimedia content, suggested replies, and call-to-action(CTA)  buttons. The tool launches with support for both Android and Apple devices.

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8×8 Details the New Features Available for Its Contact Center Suite

8×8, a global business communications platform provider, has announced platform-wide upgrades across its XCaaS contact center suite. The updates span the platform’s routing, agent assist, and analytics offerings and aim to help teams simplify customer and agent experiences, reduce handle times, and streamline workforce management. Hunter Middleton, Chief Product Officer at 8×8, says, “Our focus is on real impact: seamless service, simpler workflows, and smarter decision-making across the customer journey. With these updates, we’re proving that AI isn’t just a feature layer, it’s a force multiplier when embedded into a unified platform.”

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Expert Insights Section

Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from Insight Jam, Solutions Review’s enterprise tech community for business software pros. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends, predictions, and vendor-neutral software evaluation tools.

Solutions Review Announces The Human Conversation, a New Series in Collaboration with Insight Jam

The team at Solutions Review has announced the first details on a new series launching soon—The Human Conversation with Douglas Atkinson, in collaboration with InsightJam.com. In the series, Doug Atkinson will sit down with educators, researchers, and practitioners to try to find out. And with the rise of AI, it’s more important than ever to have conversations that focus on the human elements.

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Tech’s Generative Search Playbook: If You Want to Be Discovered, Be Helpful

Kevin Cochrane, Chief Marketing Officer at Vultr, outlines why the key to getting discovered in generative search is, quite simply, to be helpful. He says, “To stand out in generative search, today’s enterprise vendors need strong advocates. And to create advocates, they have to provide real value. Applicable, educational, accurate resources, such as technical documentation and tutorials, are the bedrock of a successful content marketing strategy in the generative search era.”

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.