Top MarTech News From the Week of March 14th: Updates from Pipedrive, Talkdesk, Persado, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of March 14th. This round-up covers announcements and updates from Pipedrive, Talkdesk, Persado, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from March 14th.

Top MarTech News From the Week of March 14th, 2025

Creatio Details the Enhancements Available in the Creatio 8.2.2 Release

Creatio, a no-code AI-native platform provider, has announced the new features and enhancements in the Creatio 8.2.2 update package. The additions include several improvements to Creatio AI, including mobile access, more options for user language, and validated Creatio links. Other updates include new features for Creatio’s CRM composable apps. These include a landing page designer and improvements to the platform’s email marketing and knowledge management applications. Finally, Creatio 8.2.2 introduces several updates to the user experience, more no-code tools, and a beta release for several upcoming features.

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GoTo Releases a Communication Platform for Automotive Dealerships

GoTo, a cloud communications and IT company, has launched GoTo Connect for Automotive, a new AI-powered communications platform purpose-built for automotive dealerships. With this platform, dealerships benefit from extensive CRM integrations, access to modern communication channels, and real-time multi-rooftop reporting tools to optimize outcomes and allow customers to communicate on their preferred channels. This will make it easier for sales teams to prioritize high-value leads, deliver personalized follow-ups informed by practical AI insights, and streamline appointment scheduling so service teams can keep customers informed.

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NinjaCat Releases the Findings from a Survey on AI Adoption in Marketing Agencies

NinjaCat, an AI-enabled data and analytics platform made for marketing, has released the findings from its survey on the state of AI adoption in marketing agencies. The report surveyed over 500 agencies of all sizes from across the US and found that the marketing industry is implementing AI at a breakneck pace. Some key takeaways include that 91 percent of agencies actively use AI, 90 percent see tangible productivity improvements from it, and 89 percent plan to increase their investment over the next 12 months.

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Persado Announces its Dynamic Email Solution

Persado, an AI-powered content optimization and personalization solution provider, has announced its release of Dynamic Email, an AI solution for marketing designed to streamline the process of campaign setups, content library creation, and launch. The Dynamic Email tool leverages Persado’s Motivation AI platform, which uses advanced machine learning (ML), natural language processing, and specialized models to understand copy intent and deliver high-performing messages. It also provides full-stack GenAI to measure and refine language, emotional response, and audience engagement.

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Pipedrive Launches an AI-Powered Report Creation Tool

Pipedrive, a sales CRM for small businesses, has launched a new AI-powered report creation. The new tool is powered by OpenAI’s generative AI technology and will help sales teams generate data-driven insights and create customized reports with natural language prompts. Viktoria Ruubel, CPO at Pipedrive, says, “With AI-powered report creation, sales teams can now shift their focus to what truly matters—analyzing trends, identifying opportunities, and making informed decisions within seconds instead of struggling with complex report setups.” The report creation feature is available now across all Pipedrive plans.

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Resulticks Debuts an AI-Powered Agent for Marketers

Resulticks, a real-time audience engagement solution, has launched Genie, an advanced AI-powered agent designed to help teams turn insights into action, make better decisions, drive memorable customer experience, and measure attribution. The first phase of Genie will enable brands to enhance their segmentation efforts and streamline engagement workflows. Its capabilities include automated audience grouping based on AI-driven insights, AI-generated content creation, enterprise-grade security functionalities, and real-time data processing and activation tools.

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Simplrr Enhances its Extensibility and Integration Offerings with New Custom Apps

Simpplr, an EX unification platform provider for employee engagement, has announced several enhanced extensibility and integration capabilities with custom apps. With these new custom apps, enterprises can seamlessly integrate key tools with minimal IT effort, driving a more unified employee experience and increasing productivity. Simpplr’s custom apps come equipped with several features, including purpose-built integrations that don’t require complex coding, interactive UI elements, simple design controls, and versatile display options.

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Talkdesk Reveals the Talkdesk After Hours Tool

Talkdesk, a global provider of artificial intelligence (AI)-powered customer experience (CX) technology, has announced a new solution to help organizations extend their sales and service offerings to customers outside traditional operating hours. With the new Talkdesk After Hours tool, businesses can address customer needs, resolve issues, and manage orders, returns, and billing queries with natural, conversational responses. When an issue requires human intervention, Talkdesk After Hours will capture customer details and help them schedule a callback with a service reo during business hours.

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.