Top MarTech News From the Week of April 18th: Updates from Sitecore, ActiveCampaign, Sprout Social, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of April 18th. This round-up covers announcements and updates from Sitecore, ActiveCampaign, Sprout Social, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from April 18th.

Top MarTech News From the Week of April 18th, 2025

ActiveCampaign Acquires Hilos to Expand its WhatsApp Capabilities

ActiveCampaign, a marketing automation platform, has acquired Hilos, an automation platform for WhatsApp. The acquisition will help ActiveCampaign expand its capabilities and deliver clients an automation solution they can use to build conversational experiences specifically designed for the WhatsApp platform. ActiveCampaign will natively integrate Hilos’ technology into its platform, enabling users to deploy WhatsApp automations from the same interface they use for their email, marketing, social media, and CRM efforts.

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Contentful Appoints a Chief Product Officer

Contentful, a content platform provider, has appointed Karl Rumelhart as Chief Product Officer (CPO). Rumelhart has over twenty years of software leadership experience, and his expertise in developing innovative enterprise software will help Contentful accelerate its mission to drive an industry shift from legacy monolithic content platforms to more flexible digital experience platforms (DXP). As CPO, he will lead the company’s global product strategy, promote its continued AI innovations, and increase its investment in research and development efforts.

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HG Insights Announces HG Revenue Growth Intelligence Fabric

HG Insights, an AI-powered go-to-market insight provider, has announced the development of HG Revenue Growth Intelligence Fabric. The new offering will provide companies with a unified, comprehensive data repository to yield the high-quality, detailed data necessary to optimize GTM functions across marketing, RevOps, and sales. HG’s Revenue Growth Intelligence (RGI) Fabric aims to provide a foundation for deep-level training data for the AI-powered HG Insights Co-Pilots, which will be available to customers mid-year.

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HubSpot Reveals Plans to Acquire Dashworks

HubSpot has entered into an agreement to acquire Dashworks, an AI-powered workplace search assistant. The acquisition will combine Dashworks’ deep search and reasoning expertise with HubSpot’s goal of giving every go-to-market team member an AI assistant. Together, the companies will allow marketers, sales reps, and CX reps to ask questions in natural language formats and instantly receive answers informed by all of the documents, messages, tickets, teams, and third-party apps the software has access to. Additionally, Dashworks’ team will join HubSpot’s AI product group and work on enhancing the search and context gathering capabilities across HubSpot’s Breeze suite

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Sitecore Details the Sitecore AI Innovation Lab

Sitecore, a global digital experience software provider, has announced details on the Sitecore AI Innovation Lab, a unique program created in collaboration with Microsoft. The AI Innovation Lab is designed to provide marketing leaders with a guided environment for exploring AI-driven solutions that optimize their content operations, defining their AI journeys, and fast-tracking the development of solutions that meet their specific use cases. Dave O’Flanagan, CEO of Sitecore, says, “By collaborating closely with Microsoft, we are providing a best-in-class, unique opportunity for marketers to innovate and transform their content operations and the experiences they can deliver to their customers.”

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Sprinklr Appoints a Chief Information Officer

Sprinklr, a unified customer experience management (Unified-CXM) platform for modern enterprises, has appointed Sanjay Macwan as Chief Information Officer. Macwan has over thirty years of experience driving transformation and building high-performing teams at companies like Vonage Holdings, NBCUniversal, AT&T, and more. In this role, Macwan will spearhead Sprinklr’s global IT, enterprise security, data infrastructure, and analytics strategy. He will also help the company accelerate its market position, enhance operational resilience, and deliver better customer value.

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Sprout Social Details Its Reimagined Influencer Marketing Platform

Sprout Social, one of the leading cloud-based social media management software providers, has announced details on its newly reimagined influencer marketing platform. The updated solution now features a refreshed design alongside AI-powered tools, including natural language discovery, data analysis, brand fit scoring, influencer sourcing, and custom brand safety reporting. These enhancements aim to help brands quickly identify creators who can foster authentic partnerships, scale awareness, and drive greater revenue for their business.

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StackAdapt Introduces Several Updates to Its CTV Capabilities

StackAdapt, a multi-channel programmatic advertising platform, has announced new advancements for its connected TV (CTV) capabilities. These updates will strengthen its CTV offering and give users greater transparency, measurement accuracy, premium inventory access, forecast tools, and enhanced targeting precision across premium CTV inventory, and leverage robust measurement tools. Additionally, StackAdapt has updated its user experience and reporting features to make it easier for advertisers to analyze performance, gain deeper insight into CTV efficacy, and optimize campaigns.

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.