Top MarTech News From the Week of May 23rd: Updates from Optimizely, Zendesk, Constant Contact, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of May 23rd. This round-up covers announcements and updates from Optimizely, Zendesk, Constant Contact, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from May 23rd.

Top MarTech News From the Week of May 23rd, 2025

ActiveCampaign Releases Details on Active Intelligence

ActiveCampaign, a marketing automation platform, has announced details on Active Intelligence. Active Intelligence is a new user experience that integrates AI across every part of the ActiveCampaign platform to make marketing faster and more intuitive. Jason VandeBoom, Founder and CEO of ActiveCampaign, says, “We built Active Intelligence to fundamentally change how growing businesses approach marketing—not by adding more tools or complexity, but by introducing intelligence that orchestrates their marketing for them.”

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Airship Expands Its Platform With Two New Capabilities

Airship, a cross-channel customer experience company, has unveiled two capabilities for its Airship Experience Platform: Branching and Custom Views. These innovations aim to help marketing, product, and growth teams move beyond one-size-fits-all digital experiences and avoid the costly time and resource drain of rebuilding proven native content for novel uses. Mike Herrick, CTO, Airship, says, “With Branching and Custom Views, we are empowering marketers to break free from outdated constraints, to build truly adaptive experiences that resonate deeply with individuals, and to do so with an efficiency that directly impacts the bottom line.”

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Birdeye Debuts New LLMs for Deploying AI Agents

Birdeye, a Hyperlocal Marketing platform, has launched Brand AI and Industry AI, two innovations for its BirdAI architecture. These custom large language models (LLMs) can help businesses deploy AI agents that act with brand authenticity and industry intelligence while driving measurable outcomes. The four pillars behind Brand AI include brand voice, knowledge, governance, and security. Meanwhile, the core capabilities of Industry AI include industry benchmarks, trends, compliance, and categories.

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Constant Contact Announces a New Integration with Xero

Constant Contact, a provider of digital marketing tools for small businesses and nonprofits, has announced a new integration with Xero, a global small business accounting platform. The integration will connect Constant Contact’s marketing platform and financial management systems, enabling users to automatically sync their Xero contacts into email campaigns. Additionally, Zero customers will receive access to Constant Contact’s digital marketing platform, including its AI-powered email, automations, SMS, social media, and event tools.

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Glia Reveals a Reporting Dashboard for Measuring AI Agent Performance

Glia, a Unified Interaction Management company focused on human interactions, has announced details on Cortex AI Benchmarks. With this reporting dashboard, Glia customers can measure Customer AI and Agent AI performance metrics and compare their performance to peers. That functionality expands the reporting capabilities available in Glia’s AI customer interactions platform and provides organizations with actionable insights to navigate AI adoption effectively and efficiently.

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Optimizely and commercetools Announce a Strategic Partnership

Optimizely, a digital experience platform (DXP) provider, has announced a strategic technology partnership with commercetools, a unified commerce platform. The collaboration aims to “transform” how enterprise B2C retailers deliver digital experiences by combining Optimizely’s content management, personalization, experimentation, and AI capabilities with commercetools’ composable commerce platform. This combination will make it easier for B2C marketers to create and manage digital experiences that increase conversions and customer retention.

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Persado Launches a Marketing Solution for Financial Services and Legal Teams

Persado, an AI-powered content compliance and performance solution provider, has launched Persado Marketing Compliance AI, an agentic AI platform purpose-built for financial services marketing and legal teams. The enterprise-grade solution will integrate regulatory compliance analysis, performance prediction scoring, and brand fit insights to help companies identify and rapidly resolve risks within content, shortening legal reviews by up to 90 percent and reducing compliance rejections.

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Zendesk Completes Its Acquisition of Local Measure

Zendesk, an Agentic AI-powered customer service provider, has completed its acquisition of Local Measure, a CCaaS (Contact Center as a Service) and advanced voice solutions provider. The strategic acquisition expands Zendesk’s customer experience platform into larger, high-volume service environments through Local Measure’s integration with Amazon Connect, AWS’s AI-powered contact center solution. The integration can unify digital and voice channels within a single intelligent platform, now offered as Zendesk for Contact Center, and deliver scalable, secure, and flexible AI-powered voice and CCaaS solutions.

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