Top MarTech News From the Week of July 18th: Updates from Sitecore, Zendesk, Pipedrive, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of July 18th. This round-up covers announcements and updates from Sitecore, Zendesk, Pipedrive, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from July 18th.

Top MarTech News From the Week of July 18th, 2025

ActiveCampaign Shares Findings From a Recent Report

ActiveCampaign, an autonomous marketing platform, has released findings from its latest research report, 13 Hours Back Each Week. The results reveal that AI equips small and mid-sized businesses (SMBs) with the marketing capabilities they need to compete more effectively with enterprise-level brands. According to the survey, 75 percent of small businesses believe AI is making them more competitive with larger organizations. The survey also shows that AI can save teams up to 57 percent more time and 36 percent in operational costs.

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CallRail Announces the General Availability of Voice Assist

CallRail, a lead engagement platform, has announced the general availability of Voice Assist, a 24/7 AI-powered voice assistant designed to answer, capture, and qualify inbound calls. With this new tool, businesses and marketing agencies can prioritize follow-ups with AI-powered lead scoring, provide a seamless process to callers booking appointments, optimize marketing performance with enhanced attribution, and integrate with over sixty tools to better sync leads, call summaries, and auto-tagged outcomes. Voice Assist is integrated seamlessly within the broader CallRail lead engagement platform.

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HG Insights Debuts an AI-Powered Market Analyzer and Copilot

HG Insights, a revenue growth intelligence (RGI) solution, has announced an AI-powered Market Analyzer and Copilot tool. With this feature, B2B tech vendors can develop detailed market analyses that help them arrive at clearer go-to-market decisions, improve the precision of their marketing targeting, and more. The AI-native capability pulls from HG Insights’ Revenue Growth Intelligence (RGI) Fabric, which includes over 28 billion market source files, 2 billion intent records, 20+ million companies, and 200+ million tech install and IT spend detections.

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Klaviyo Launches New AI Tools for Online Storefronts

Klaviyo, a CRM built for consumer brands, has announced the public beta of Klaviyo Service. This new suite of AI-powered tools aims to make AI shopping agents, real-time customer data, and seamless service experiences available to every brand, not just retail giants. Included in that suite is a Conversational AI Agent designed to help brands deliver personalized, always-on support by providing teams with real-time session context, storefront knowledge, and marketing insights, all powered by the Klaviyo Data Platform (KDP).

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Pipedrive Details Its New Prospecting Toolkit for Sales Teams

Pipedrive, a sales CRM for small businesses, has launched Pipedrive Pulse, a prospecting toolkit that helps sales teams cut through the noise, focus on best-fit leads, and take control of their pipeline. For example, Pulse allows users to fill in missing lead data to improve qualification, outreach, and scoring. Pipedrive also announced Team Inbox and branched automations, two new enhancements designed to maximize team productivity and streamline communication from a single collaborative workspace. The Pulse toolkit is currently in beta.

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Sitecore Launches a Free Trial of XM Cloud

Sitecore, a digital experience company, has launched a full-featured free trial of XM Cloud, an AI-first, SaaS-native content management solution. XM Cloud is built for speed, intelligence, and independence to give marketers the power to create digital experiences. The free trial is available now at Sitecore.ai and gives marketers hands-on access to Sitecore’s advanced content editing, personalization, and AI capabilities. It offers a frictionless way for users to explore how Sitecore’s platform can accelerate digital engagement, unlock marketing potential, and more.

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Treasure Data Releases Its AI Agents on AWS Marketplace’s AI Agents and Tools Category

Treasure Data, an Intelligent Customer Data Platform (CDP), has announced the availability of its custom and out-of-the-box AI Agents in the new AI Agents and Tools category of AWS Marketplace. With this release, customers can use the AWS Marketplace to easily discover, buy, and deploy AI agent solutions, including Treasure Data’s AI Agent Foundry, using their AWS accounts. This will help enterprises improve their AI agent orchestration, automate decision-making, accelerate personalization, and unlock real-time insights at scale.

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Zendesk Completes Its Acquisition of HyperArc

Zendesk, an Agentic AI-powered customer service provider, has completed its acquisition of HyperArc, an AI-native analytics platform known for its proprietary HyperGraph engine and real-time GenAI-powered insights. With this acquisition, Zendesk is expanding its analytics roadmap and positioning itself at the forefront of AI-driven customer intelligence. Zendesk will leverage HyperArc’s innovative team and AI-native technology to build its next-generation analytics capabilities.

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Zendesk Introduces New AI-Driven Capabilities for Customer Support Teams

Zendesk also launched an expanded suite of AI-driven capabilities to help companies improve customer support. The new features build on the recently launched Resolution Platform, and include AI-powered email agents, no-code automation workflows, real-time performance monitoring, customizable quality controls, and generative search for faster issue resolution. These updates will make it easier for support teams to deliver efficient, high-quality experiences at scale and redefine customer engagement with integrated AI technologies.

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Zoho Expands Its AI Solution Suite with New Tools and Agents

Zoho Corporation, a global technology company, has announced several new offerings and investments for its AI solution suite. These include the launch of Zia LLM, a proprietary large language model; 25+ ready-to-deploy AI-powered agents; Zia Agent Studio, a no-code agent builder; and a model context protocol (MCP) server to expand Zoho’s library of actions to third-party agents. The Zia LLM will be deployed in Zoho’s data centers across the US, India, and Europe. While the model is testing for internal use cases across Zoho’s broad app portfolio, it will be available for customer use in the coming months.

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Expert Insights Section

Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from Insight Jam, Solutions Review’s enterprise tech community for business software pros. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends, predictions, and vendor-neutral software evaluation tools.

AI Appreciation Day Quotes and Commentary from Industry Experts in 2025

As part of this year’s AI Appreciation Day, we called for the best and brightest minds in the enterprise technology market to share best practices, predictions, and personal anecdotes about the impact artificial intelligence has had on their careers, companies, and more. The experts featured represent some of the top influencers, consultants, and solution providers with experience across industries.

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The Core Human Skills Required for Success During the AI Boom

The Solutions Review and Insight Jam team has identified several core human skills required for success during (and after) the ongoing AI boom. According to a recent survey of tech professionals, these skill sets will likely represent the cornerstone competencies determining career trajectories and organizational success for technology professionals in the coming decades.

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.