Just weeks after being acquired by SAP, IAM vendor Gigya is back in the news, this time with a new CIAM tool, Enterprise Preference Manager (EPM).
According to a release, the new tool is designed to “help organizations build customer trust and address newly emerging privacy regulations, including the European Union’s upcoming General Data Protection Regulation (GDPR).”
EPM lets enterprises centrally manage consent settings and customer preferences such as social interests, brand affinities and product tastes. Customers are given control of their experience through a preference center that lets them to review, change, delete or export any profile data, as well as withdraw consent to agreements or communication preferences they have given to an organization.
EPM is available as a standalone product, available without purchasing the Gigya Customer Identity Management platform.
Key features of EPM include:
- Preference and consent capture. Organizations can automate the presentation and recording of consent to agreements for terms of service, privacy policies, cookies, marketing communications, and custom activities.
- Version control. Records of consent can be maintained for all customers, with tracking of consent history and automated triggering of consent renewals when required.
- Enforcement of consent. Consent and preference records can be synchronized with downstream marketing, sales and services applications.
- Self-service preference center. Customers are able to view, change, export or remove their information, including personal data, consent to agreements and communication preferences and frequency (such as subscriptions to monthly newsletters or weekly special offers).
- A secure data vault. Customer consent and preference data is stored securely in a cloud-based vault, where it is always available for regulatory reviews, such as the data protection impact assessments (DPIAs) mandated under GDPR.
“We’re entering a new era where customers demand respect for their online privacy and expect relevant, personalized communications when they do agree to share personal information,” said Patrick Salyer, chief executive officer of Gigya. “Gigya Enterprise Preference Manager is designed to help organizations do the right thing – both in building trust through transparent interactions with customers and by providing the features and functionality to meet regional data privacy laws and regulations.”
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