Tableau Announces Subscription Pricing on All Products

Tableau announced today new subscription pricing for all of its products. According to the provider of visual analytics: “The new pricing model significantly reduces the initial expense to deploy Tableau’s platform and frequent product updates without purchasing a perpetual software license.” The subscription pricing provides organizations thinking about their platform to better budget and plan deployments that can scale up or down as needs change.

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Bloomberg believes the move to a subscription model is Tableau’s way of shaking things up after a tough 2016. Subscription options are definitely being pushed by consumer demand and industry trends, however.

In a statement, Tableau’s new CEO Adam Selipsky spoke to the news: “Many customers have told us they prefer to purchase software through a subscription model to more easily access the products they want, reduce upfront expenses and increase flexibility.”

Pricing for Tableau’s various feature offerings begin start at:

• Tableau Desktop Personal: $35/month
• Tableau Desktop Professional: $70/month
• Tableau Server: $35/month
• Tableau Online: $42/month

Tableau was named a market leader in Gartner’s recent 2017 Magic Quadrant for Business Intelligence and Analytics Platforms.

Full platform details and pricing can be found here.

Read the full press release.