Yesterday, the Google Cloud team announced a new pricing plan for their cloud-based data storage product, Google Cloud Storage. The pricing plan, called the Storage Growth Plan, aims to reduce wasted cloud spend for enterprises. Google introduced the plan to help stabilize the cost of cloud storage in relation to the amount of data enterprises transfer to the cloud. They noted that the amount of data contained in cloud storage continues to grow at an unpredictable and potentially erratic rate. This creates problems for enterprises who rely on steady cloud cost projections to manage and operate.
The Storage Growth Plan charges enterprises a fixed rate of at least $10,000 a month, which customers commit to spending for 12 months. Under the plan, Cloud Storage users can store data above their paid quota without additional charges. After 12 months, users can leave the plan while paying for data overages they incurred over the period. If they choose to renew the plan, their payment will adjust to accommodate for their peak data usage over the past 12 months. The users will only pay for the overages if they were above 30% of the original commitment.
In a blog post accompanying the announcement, Google Cloud Product Manager Geoffrey Noer and Product Marketer Darren Strange explained the unstable rate at which enterprises are using cloud storage data. “It’s easy to store and use the data in Cloud Storage,” Noer and Strange wrote, “but it’s still being created at an astonishing and unpredictable rate. And creation unpredictability means cost unpredictability. We’ve developed the Storage Growth Plan to help enterprise customers manage storage costs and meet the forecasting and predictability that is often asked of IT organizations.”
The updates to Google Cloud Storage also add geo-redundancy to Cloud Storage Coldline, the low-access tier of Google’s storage program. Geo-redundancy protects data from regional failure by storing a copy of Coldline data in another location at least 100 miles away. That way, if a regional server goes down, the user’s data can still be accessed. Google Cloud added this feature without raising the regular pay-by-usage price of data storage.
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