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Find the Value of Enterprise Digital Content With 5 Steps

Organizations across the globe are jumping on the digital bandwagon and digitizing offices whenever possible. While it creates new opportunities, it also uncovers challenges. According to an article posted on, the enterprise needs “a new approach to traditional Enterprise Content Management (ECM).

The ideal approach would manage digital content and meet requirements for massive scale and digital asset management. This will allow businesses to truly digitize their processes and complete a beneficial digital transformation. The following five steps will lead the way, reported:

Move beyond media files. Businesses that are able to execute complete digital transformation “think beyond managing and retaining just content and media files.”

“All digital assets have been put to work across the organization to eliminate friction, drive revenue streams, and create new business models,” the article reported.

Doing so removes workflow limitations.

Maximize the potential of digital assets. If your organization is able to recognize all of its digital assets it can really benefit from each one.

“This unlocks new opportunities for digital asset usage and enables their policy-based use through specific business processes that may not have otherwise had access to valuable content. Build a solution that uses a limitless number of data attributes to help realize the full value of every hidden asset. Then allow its use without restrictions on asset type, size, or complexity,” according to the article.

This will allow your IT department to deploy any business workflow or data model.

Continuously iterate, adapt, and innovate. A company’s digital asset management strategy has to be flexible and have the ability to change rapidly in order to remain agile. Advanced digital asset management enables businesses to implement new workflows and business processes, which in turn often means the creation of content-based workflows.

Bring new life to existing systems. Even if your business is investing in something new, it’s vital to still take full advantage of your current systems.

“Rip and replace strategies are not efficient nor are they fast or cost effective. Organizations that are successful at building the enterprise content and digital asset management solutions of tomorrow leverage existing solutions, and allow employees to continue to use the products they already know.”

Decision makers should choose platforms that support an API-first architecture.

Achieve cloud-grade elasticity. Advanced content and digital asset tools often mean that you will need additional agility and elasticity for your workflows. Your tool should support cloud-grade elasticity and be ready for any amount of attributes.

These steps should lead you to find the complete value of your enterprise content. And keep in mind that it’s important to leave legacy ECM tools behind and move toward a digital asset strategy that can scale.

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