5 Essential Customer Relationship Management Certifications

The editors at Solutions Review have compiled a list of the most essential customer relationship management certifications that professionals should consider pursuing.

SR Finds 106One of the best ways to show expertise in customer relationship management (CRM) is to earn a few certifications. Several organizations offer CRM certifications focusing on sales team management, solution deployment and testing, administration, and more. Below, we’ve listed five essential customer relationship management certifications for any administrator or sales professional responsible for maintaining and monitoring a CRM.

Is your business considering a change in customer relationship management platform? Our free CRM Buyer’s Guide contains profiles on the top vendors in the CRM field and their key features and functions. It also lists questions you should ask yourself and prospective vendors before you choose a solution.

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Essential Customer Relationship Management Certifications

Certification Title: Dynamics 365 Sales Functional Consultant Associate

OUR TAKE: This certification is best suited for functional consultants and professionals who work with Microsoft Dynamics 365 Sales and are looking to give their expertise a boost.

Description: Microsoft Dynamics 365 Sales Functional Consultants implement solutions that anticipate and plan customer connections, manage deals through processing and closing, and accelerate sales team performance using data analytics. This exam measures your ability to accomplish the following technical tasks: perform discovery, planning, and analysis; manage user experience design; manage entities and data; implement security; implement integration; and perform solutions deployment and testing, as well as your ability to perform configuration, manage core sales entities, and manage sales entities.


Certification Title: HubSpot Sales Software

OUR TAKE: This free course will give you a concrete introduction to the world of HubSpot Sales and includes 3 lessons that will prepare you for the exam you must take to become certified.

Description: The HubSpot Sales Software Certification demonstrates your ability to execute an inbound sales process using HubSpot CRM and Sales Hub. It is made up of 3 lessons. At the end of each class, you’ll be given practical exercises so you can immediately apply what you learn. You will need to perform these actions to earn your certification. There is also a 50-question, multiple-choice test you will need to pass to get certified.


Certification Title: Oracle NetSuite: SuiteFoundation Certification

OUR TAKE: Getting certified with Oracle NetSuite can go a long way toward maximizing your expertise and ability to market yourself as an experienced NetSuite professional.

Description: More and more companies are looking for professionals who have validated NetSuite expertise. Companies that use certified professionals see more effective deployments and a greater return on their investment. Passing this exam confirms that you have the knowledge necessary to become SuiteFoundation Certified. The candidate can work with the NetSuite product and has a basic understanding of the following concepts and features which are covered on the exam: features and standard modules; company and user preferences; relationship of users, roles and permissions; customization options of the user interface; dashboards, reports, and searches; standard record types and how they are structured; NetSuite product release process.


Certification Title: Salesforce Administrator

OUR TAKE: This course is developed for Salesforce users who have a thorough understanding of the platform and its functionalities but are looking for new, innovative ways to put its features to use.

Description: Salesforce credentials grow your resume and highlight your skills. Prove your hands-on experience with Salesforce and get a competitive edge that leads to new opportunities. The Salesforce Administrator credential is designed for those who have experience with Salesforce and continuously look for ways to assist their companies in getting even more from additional features and capabilities.


Certification Title: Zendesk Support Administrator

OUR TAKE: Best taken after proving yourself as a Zendesk support expert, this certification will showcase your abilities as a Zendesk expert.

Description: Be recognized for your in-depth knowledge and earn your employer’s trust as the go-to person on your team for Zendesk. The official stamp of approval will also raise your profile for career growth opportunities, whether your goal is to take on new projects, leadership roles, or even start your own customer service organization. Zendesk Certified Professionals possess the knowledge and skills necessary to implement, configure, and manage an Enterprise account of Zendesk Support. They have hands-on experience completing day-to-day operational tasks needed to manage a Zendesk Enterprise instance.