Top MarTech News From the Week of August 26th: Updates from Infobip, ON24, Salesforce, and More

The editors at Solutions Review have compiled a list of the top MarTech News from the week of August 26th, 2022. This round-up features news and updates from leading CRM and marketing technology brands like ON24, Constellation Research, SugarCRM, Salesforce, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from August 26th.

Top MarTech News From the Week of August 26th

Constellation Research Releases its 2022 ShortList for B2C Marketing Automation for the Enterprise

Strategic advisory and analyst firm Constellation Research recently released the findings from its Constellation ShortList B2C Marketing Automation for the Enterprise. The report from Liz Miller spotlights eight platforms that companies should be paying attention to, including Acquia Marketing Cloud, Adobe Journey Optimizer, Creatio, HCL Unica, Pegasystems, Salesforce Marketing Cloud, SAP Marketing Cloud (Emarsys), and SAP Customer Intelligence 360. Constellation evaluated approximately fifty solutions in the B2C marketing automation marketplace and selected these eight based on market share, client inquiries, partner conversations, internal research, internal research, and more.

Constellation Research Releases its 2022 ShortList for B2C Marketing Automation for Small to Midsize Businesses

Strategic advisory and analyst firm Constellation Research recently released the findings from its Constellation ShortList B2C Marketing Automation for Small to Midsize Businesses. Liz Miller’s report spotlights ten platforms companies should be paying attention to, including Act-On Software, ActiveCampaign, Emarsys (SAP), Hubspot, Intuit MailChimp, Keap, Klaviyo, Salesforce Marketing Cloud, Sugar Market, and Zoho Marketing Plus. Constellation evaluated approximately fifty solutions in the B2C marketing automation marketplace and selected these eight based on market share, client inquiries, partner conversations, internal research, internal research, and more.

Constellation Research Releases its 2022 ShortList for Customer Experience (CX) Operations Services: Global

Strategic advisory and analyst firm Constellation Research recently released the findings from its Constellation ShortList Customer Experience (CX) Operations Services: Global. The report from Liz Miller and R “Ray” Wang spotlights nine platforms that companies should be paying attention to, including Accenture Song, Capgemini, Cognizant, Deloitte Digital, IBM iX, Infosys, TCS Interactive, Telus International, and Wipro. Constellation evaluated approximately one-hundred solutions in the customer experience marketplace and selected these nine based on market share, client inquiries, partner conversations, internal research, internal research, and more.

Constellation Research Releases its 2022 ShortList for Digital Experience (DX) Platforms

Strategic advisory and analyst firm Constellation Research recently released the findings from its Constellation ShortList Digital Experience (DX) Platforms. The report from Liz Miller spotlights eight platforms that companies should be paying attention to, including Acquia, Adobe, HCL Digital Experience, Oracle CX, Optimizely, Salesforce Digital Experience, SAP Customer Experience, and Sitecore. Constellation evaluated approximately fifty solutions in the digital experience marketplace and selected these eight based on market share, client inquiries, partner conversations, internal research, internal research, and more.

Constellation Research Releases its 2022 ShortList for Marketing Analytics Solutions

Strategic advisory and analyst firm Constellation Research recently released the findings from its Constellation ShortList Marketing Analytics Solutions. The report from Liz Miller spotlights nine platforms that companies should be paying attention to, including Adobe Analytics, Amplitude Analytics, Domo, Heap, Looker, Microsoft Power BI, Salesforce, SAS Customer Intelligence, and Sisense. Constellation evaluated approximately fifty solutions in the marketing analytics marketplace and selected these nine based on market share, client inquiries, partner conversations, internal research, internal research, and more.

Infobip Launches an Integration for HubSpot’s CRM Platform

Infobip, a global communications platform provider, has launched a new integration with HubSpot’s CRM solution. It provides HubSpot users with WhatsApp and SMS messaging functionalities, enabling them to connect with their customers on multiple communications channels and provide a unified customer experience. Marketers can also use the integration to share payment links, generate automated support messages, offer better security with authentication codes, and send automated messages and updates from WhatsApp and SMS channels. The integration is available in HubSpot’s App Marketplace.

ON24 Drops an Updated Version of its Webinar Solution

ON24, a sales and marketing platform for digital engagement, recently announced an updated version of its webinar solution, ON24 Elite Explore. The new version includes a redesigned user interface, updated styling options for its engagement tools, cookie consent banner, customizable viewing experiences, enhanced recording tools, and other tools for customizing touchpoints and delivering interactive calls to action on consumer-friendly interfaces. The company also announced several new features for its ON24 platform, including ON24 forums, ON24 Connect, and ON24 Intelligence, which will help clients capture buyer insights, increase engagement, and improve reporting.

Salesforce Announces Salesforce Easy, a New Product to Help Companies Improve Efficiency and Cut Costs

Salesforce has released details on Salesforce Easy, a new and simplified experience for businesses of all sizes. Salesforce Easy is a new way for companies to try, buy, and expand their Salesforce platform with self-service purchasing options and “three-click set-ups” that streamline the processes involved with managing customer relationships, developing digital experiences, and adapting to industry disruptions. Additional benefits of Salesforce Easy include an easier activation experience that can increase productivity, help users understand ROI, streamline time-consuming processes, cut costs, and more. In the coming months, Salesforce plans to announce additional Salesforce Easy products across marketing, analytics, and commerce use cases.

SugarCRM and ResPax Announce an Integrated CRM and Tour Booking Platform for the Travel and Tourism Industry

SugarCRM, the AI-driven CRM platform provider, has announced a new strategic partnership with ResPax, a global tour reservation system provider. The companies can offer clients a fully integrated tour booking platform and CRM for the travel and tourism industries. The integrated solution will provide functionalities that allow travel and tourism businesses to reduce busywork, remove roadblocks, optimize customer journeys, use preference-based targeting to unlock customer insights, identify cross-selling/upselling opportunities, and help tour operators serve customers more efficiently.

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