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Top MarTech News From the Week of April 7th: Updates from Litmus, SugarCRM, Botify, and More

MarTech News April 7th

MarTech News April 7th

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of April 7th. This round-up covers announcements and updates from companies like Litmus, Sugar CRM, Botify, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from April 7th.

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Top MarTech News From the Week of April 7th, 2023

Botify Launches a Collection of ChatGPT-Powered Tools

Botify, a performance marketing platform for organic search, has launched Botify Assisy, a collection of ChatGPT-powered tools for Botify users. The new offering combines the intelligence of the GPT-4 AI with Botify’s proprietary unified data model to provide additional insight and content recommendations for organic search impact. Additionally, Botify Assist will equip users with AI-powered content optimization recommendations to help content writers create optimized web content and a personalized search assistant to help teams find information in Botify’s collection of 1,000+ data points.

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Khoros Details its New Integration with Trustpilot

Khoros, a digital-first customer engagement software provider, has announced its integration with Trustpilot, a leading review platform. The new partnership will help brands improve customer experiences and increase customer satisfaction by reducing the time it takes to respond to queries on the Khoros platform. With this integration, Khoros users can also use the interface in Khoros Care to monitor, review, and respond to the customer feedback they receive on Trustpilot as soon as it’s published.

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Litmus Introduces New Accessibility Features to its Email Marketing Platform

Litmus, an email marketing software provider, has announced details on its new Dark Mode Coding Experience and Visual Impairment Filters, providing users with more inclusive, accessible email experiences. These features will empower marketers to optimize their emails with Dark Mode functionality—a feature internal Litmus data says forty percent of subscribers used in 2022—and improve email accessibility for all subscribers by supporting people with color vision deficiency.

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Matik Announces Matik Mail, a Tool for Creating Data-Driven Presentations

Matik, an automation platform for data-driven content, has launched Matik Mail to help sales and customer success teams deliver personalized, data-driven presentations and one-pages to their accounts in minutes. With Matik’s toolkit, businesses can automate the development of customized content, create presentation templates with Google Slides or Microsoft PowerPoint, connect to data warehouses, use simple field lookups to define metrics for the presentation, and more. Users can also add personalized text, images, and metrics to each recipient who receives the email attachment.

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NICE Expands its CXone Platform with New Features and Enhancements

NICE, a cloud-native customer experience platform provider, has announced details on the Spring 2023 release of its CXone platform. The new release introduces AI-powered capabilities to accelerate digital fluency and help brands improve their customer experience interactions (CXi). Additionally, the Spring 2023 update introduces a bot skills library, no-code templates for multiple digital channels, and enhanced digital reporting capabilities that provide historical visibility into agent performance across various channels.

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Pipedrive Appoints a New Vice President of Customer Success

Pipedrive, a sales CRM platform for small businesses, has appointed Lisa Davis as its new Vice President of Customer Success. Davis has over a decade of experience in customer success leadership positions at companies like Houghton Mifflin Harcourt and Intuit’s Mailchimp. In the new role, Davis will spearhead Pipedrive’s efforts to support customers throughout their CRM journeys, drive deeper customer engagement, and maximize customer retention.

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SugarCRM Releases Details on its New Partnership with Mobileforce

SugarCRM, an AI-driven CRM platform provider, has announced a new partnership with Mobileforce, a global cloud-based Configure Price Quote (CPQ) and Field Service Management (FSM) solutions provider. SugarCRM and Mobileforce will offer companies an integrated quote-to-cash platform capable of boosting sales operations, improving deal flows, and maximizing customer satisfaction. Mobileforce Field Service Management (FSM), Mobileforce Connected Portal, and the Mobileforce CPQ for SugarCRM solutions are now available on Sugar Outfitters, the company’s third-party app marketplace.

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Totango Expands its Composable Customer Success Platform with New Offerings

Totango, a Composable Customer Success platform, has announced three new offerings to help businesses drive scalable growth and more predictable revenue. The offerings—Viewer Seat user licenses, Video Business Reviews, and Opportunity Management—can be used to identify cross-sell and up-sell opportunities based on customer data, automate processes, generate personalized video content to scale engagement to a larger number of customers, and provide executives and cross-functional business partners with easy access to customer health and critical account information.

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Expert Insights Section

Watch this space each week as the Solutions Review editors will use it to share new articles from the Expert Insights SeriesContributed Shorts videos, Expert Roundtable videos, event replays, and other curated content to help you gain a forward-thinking analysis and remain on-trend with changing industry expectations. All to meet the demand for what its editors do best: bring industry experts together to publish the web’s leading insights for enterprise technology practitioners.

The Task Management Features Companies Should Know About

As a relatively newer player in the CRM and marketing space, has experienced rapid growth and quickly broken into the mainstream. The cloud-based, scalable, and flexible work management and sales CRM provider equips its users with tools for creating tailored sales pipelines, workflows, and processes that drive growth. With that in mind, our editors wanted to compile an overview of the project and task management features available on the Work Management Platform.

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Using Apple’s iOS Web Push and Live Activities to Refine the Customer Journey, by Josh Wetzel of OneSignal

As part of Solutions Review’s Expert Insights Series, Josh Wetzel, the Chief Revenue Officer of OneSignal, outlines how marketers can use Apple’s iOS features to improve and refine their customer journeys. The article also delves into the significance of iOS and iPadOS web push for marketers, how teams can use Live Activities to improve loyalty, and why implementing new technologies can improve customer journeys.

Read on for more.

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