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Top MarTech News From the Week of May 26th: Updates from Act!, Sprinklr,, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of May 26th. This round-up covers announcements and updates from companies like Act!, Sprinklr,, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from May 26th.

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Top MarTech News From the Week of May 26th, 2023

Acoustic Releases a New All-in-One Platform for Multichannel Marketing

Acoustic—a marketing and customer engagement provider for B2C brands—has released Acoustic Connect, an all-in-one platform for multichannel marketing, behavioral experience insights, and personalized journey orchestration. The new platform will give marketers deeper visibility from campaign creation to customer conversion, enabling them to use real-time behavioral insights to enhance customer engagement and fuel data-driven, intent-based marketing strategies.

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Act! Reveals Act! Apps, an E-Commerce Marketplace for Third-Party Add-Ons

Act!, a CRM and marketing automation solution provider for small to medium-sized businesses (SMBs), has launched Act! Apps, a new e-commerce marketplace for third-party add-ons that extend the functionality of Act! ‘s marketing automation and CRM solution. Act! Apps will consolidate the add-ons that partners have developed over the last thirty-five years into a single, unified e-commerce site, enabling users to shop for the tools they need to expand the capabilities of their Act! system.

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Acquia Expands its Digital Asset Management Platform with New Functionalities

Acquia, a digital experience company, has announced new enhancements for its digital asset management (DAM) platform, Acquia DAM (Widen). The upgrades include an artificial intelligence (AI) chatbot to assist in creating creative workflows, which will help enhance collaboration between content and creative teams by providing them with an “always-ready” idea generation. Additional enhancements include several new integrations between Acquia DAM and technology platforms like Canva, Dropbox, Salesforce, Jira, and Marq.

Read on for more. Debuts a New Integration with Microsoft Teams, a work operating system (Work OS) provider, has announced that its sales CRM is now live for Microsoft Teams. With this new integration between the monday sales CRM and Teams, businesses can create collaborative sales environments, create transparent workflows across departments, and find all the information they need on leads, pipelines, contacts, and deals in one place. The announcement is an extension of the two company’s existing collaboration since has previously integrated Teams into its Work OS platform.

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Pipedrive Launches a New Developer Hub for its Technology Partners

Pipedrive, a sales CRM for small businesses, has announced the Developer Hub, a centralized online app development platform for its technology partners and developers. The new, dedicated environment will provide developers with the tools to develop and manage scalable, secure app integrations for the Pipedrive Marketplace. Functionalities for the new Developer Hub include an improved developer experience, streamlined navigation, one-click previews for Marketplace app listings, easier-to-use app extensions, and more.

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Qualtrics Announces Three New Contact Center Solutions

Qualtrics, a leading provider of experience management (XM) software solutions, has announced the general availability of three new contact center solutions: Qualtrics Real-Time Agent Assist (RTAA), Automated Call Summaries (ACS), and Frontline Team Assist. With these new solutions, users can use AI to analyze customer needs, reduce manual work by automatically creating summaries after every customer call, and make it easier for managers to review agent performance. The Frontline Team Assist suite also provides users access to Qualtrics Frontline Agent Coaching, a coaching solution to help them identify opportunities for self-improvement.

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Sprinklr Details Sprinklr AI+, a New Generative AI-Powered Tool Kit

Sprinklr, a unified customer experience management (CXM) platform for modern enterprises, has launched Sprinklr AI+. This new AI-powered offering unifies proprietary AI from Sprinklr with OpenAI’s generative AI technology to provide customers with generative AI capabilities for social media management, customer service, and marketing. The Sprinklr AI+ tool set will bring generative AI capabilities to all four of Sprinklr’s product suites: Sprinklr Service, Sprinklr Marketing, Sprinklr Insights, and Sprinklr Social. The Sprinklr AI+ suite is currently in a limited availability beta. 

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Expert Insights Section

Watch this space each week as the Solutions Review editors will use it to share new articles from the Expert Insights SeriesContributed Shorts videos, Expert Roundtable videos, event replays, and other curated content to help you gain a forward-thinking analysis and remain on-trend with changing industry expectations. All to meet the demand for what its editors do best: bring industry experts together to publish the web’s leading insights for enterprise technology practitioners.

The Semrush SEO Tools Every Marketing Team Should Know About

Search engine optimization (SEO) is one of the most valuable parts of a marketing strategy, as it helps ensure the right content reaches targeted audiences when and where they search for it. However, with so many options available, finding the best one for your company can be daunting. To help, the Solutions Review editors have compiled a rundown of the SEO features available on Semrush, a leading online visibility management SaaS platform.

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How Marketing Measurement Tools Can Turn Up the Volume on ROI, by Ariel Geifman of Dealtale

As part of Solutions Review’s Premium Content Series, Ariel Geifman, the CRO of Dealtale, dives into how marketing measurement tools can help businesses turn up the volume on their return on investment (ROI). In the article, Geifman delves into generative AI and its role in digital marketing strategies and outlines some marketing measurement systems businesses can utilize.

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