Top MarTech News From the Week of June 30th: Updates from Braze, Salesforce, Wix, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of June 30th. This round-up covers announcements and updates from companies like Braze, Salesforce, Wix, and Klaviyo.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from June 30th.

Top MarTech News From the Week of June 30th, 2023

Braze Expands its Artificial Intelligence Capabilities

Braze, a customer engagement platform provider, has announced new updates to its existing artificial intelligence capabilities, now collectively titled Sage AI by Braze. The updated capabilities suite includes an AI-powered recommendation engine for increasing personalization, cross-channel data flows, generative AI features, flexible experimentation tools to optimize customer journeys, and real-time ingestion and execution of customer behavior, preference, and attribute data, enabling the AI to make faster decisions.

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Klaviyo Announces Details on Klaviyo Reviews

Klaviyo—a marketing automation and customer data platform—has launched Klaviyo reviews. This new offering allows Shopify merchants to collect product reviews and the associated customer data and messaging in a single platform. Announced at K:LDN, Klaviyo’s second annual e-commerce summit, Klaviyo reviews can help businesses consolidate their tech stack, personalize data, send messages at the right time, automate review requests, and create unified post-purchase journeys for customers.

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Salesforce Expands its Sales and Service Cloud Platforms with New Generative AI Capabilities

Salesforce has introduced new generative AI capabilities to its Sales Cloud and Service Cloud platforms to help sellers and service teams improve how they work and interact with customers. The new Sales Cloud tools, Sales GPT, embed generative AI technology into the flow of work to help auto-generate customer emails, call summaries, account research, and more. With Service GPT, Service Cloud users can auto-generate service replies, automatically summarize customer interactions into knowledge articles, and equip service agents with the insights they need before arriving at a service location.

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Salesforce Releases a New Solution for Financial Institutions

Salesforce also launched a new solution to help financial institutions use AI, real-time data, and CRM to create automated customer experiences powered by first-party data and generative AI. The new Personalized Financial Engagement solution includes the following tools: Data Cloud for Financial Services, Marketing GPT for Financial Services, MuleSoft Direct for Financial Services Cloud, Marketing Cloud Engagement for Financial Services, and Financial Plans and Goals.

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Salesforce and Deloitte Digital Announce a New Collaboration

Salesforce and Deloitte Digital have announced a new collaboration to equip global businesses with the strategies and accelerators they need to deploy AI for CRM. As part of the partnership, Deloitte Digital will offer its AI services, industry experience, and knowledge of data protection regulations to help businesses implement and scale Salesforce’s AI Cloud suite. The companies will help clients use AI in their CRM solutions to develop personalized customer experiences, protect their data, and maximize productivity.

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Wix Launches Its New SEO Assistant Tool

Wix, a website builder tool, has launched its new SEO Assistant tool. The tool, which includes an extended integration Semrush, provides users with a summary of how each page on their site is doing and gives them detailed, actionable tasks they can fulfill to optimize their pages and content for search engines and visitors. Wix’s SEO Assistant tool is available now to all users for blog pages and will expand to other verticals and pages in the future.

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Expert Insights Section

Watch this space each week as the Solutions Review editors will use it to share new articles from the Expert Insights Series, Contributed Shorts videos, Expert Roundtable videos, event replays, and other curated content to help you gain a forward-thinking analysis and remain on-trend with changing industry expectations. All to meet the demand for what its editors do best: bring industry experts together to publish the web’s leading insights for enterprise technology practitioners.

How Generative AI Can Help SMBs Improve Customer Experiences, by Ramprakash Ramamoorthy of Zoho

As part of Solutions Review’s Premium Content Series, Ramprakash “Ram” Ramamoorthy, the Director of AI Research at Zoho Corporation, explains how generative AI technology can help small-to-medium-sized businesses (SMBs) improve the customer experience, streamline customer service processes, and personalize interactions.

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Are Composable Platforms the Future of Martech?, by Dave O’Flanagan of Sitecore

As part of Solutions Review’s Premium Content Series, Dave O’Flanagan, the Chief Product Officer at Sitecore, talks about the potential composable platforms can bring to the future of marketing technology. In the article, O’Flanagan discusses how composable platforms can help businesses become more agile, personalize customer interactions at scale, and more.

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.