Top MarTech News From the Week of July 21st: Updates from Pipedrive, Wistia, Qualtrics, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of July 21st. This round-up covers announcements and updates from companies like Pipedrive, Wistia, Qualtrics, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from July 21st.

Top MarTech News From the Week of July 21st, 2023

Contentful and Twilio Segment Announce a New Partnership

Contentful, a composable content platform provider, has partnered with Twilio Segment, a customer engagement platform designed to drive real-time, personalized experiences. Combining Contentful’s capabilities with Twilio Segment’s access to customer data streams will enable digital teams to automate content decisions with real-time customer insights, create data-driven content journeys, and deliver customized content experiences to customers at scale.

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eGain Partners with Talkdesk to Help Companies Improve Their Customer Service

eGain Corporation, a customer-engagement knowledge platform, has partnered with Talkdesk, a global cloud-based content center solution provider. The companies will help businesses modernize their customer service offerings with AI-powered knowledge management and extensive digital capabilities. The partnership also involves the release of the Talkdesk-eGain Connector, a new tool that includes two integrations that embed eGain’s knowledge management tools into the Talkdesk Agent Workspace.

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Pipedrive Relaunches its School of Code Program

Pipedrive, a sales CRM platform for small businesses, has relaunched its School of Code, an internship and mentoring program designed to help people with little to no programming experience start a career in the tech industry. The program will begin in Tartu, Estonia, in September 2023 and last for three months. Participants will learn programming basics, project management, databases, DevOps, and back-end and front-end development during the program.

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Qualtrics Releases XM/os2, the Newest Generation of its Platform

Qualtrics, an experience management (XM) solution provider, has announced XM/os2, the newest generation of its platform. XM/os2 harnesses generative AI and Qualtrics AI technology to help companies create relevant, empathetic, and meaningful customer experiences across the Qualtrics solution suite. New features include generative AI-powered conversational experience functionalities, auto segmentation tools, automated video summary capabilities, and more. Additionally, the company announced that it is investing $500 million in AI innovations over the next four years.

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Salesforce Announces the General Availability of its New GPT-Powered Features

Salesforce has announced the general availability and pricing information for its Sales GPT, Service GPT, and Einstein GPT Trust Layer solutions. SalesGPT is included in the Sales Cloud Einstein product, and Service GPT is in Service Cloud Einstein. The features now available in the Einstein GPT Trust Layer include encrypted communications, data access checks, zero data retention, feedback data management, and an audit trail that logs all prompts, interactions, outputs, and feedback data to help teams ensure compliance.

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SupportLogic Introduces New Generative AI Features

SupportLogic, a customer support experience management platform provider, has released two new generative AI features for its Agent SX customers. The new tools—Response Assist and Translation Assist—are available today and provide agents with real-time, bi-directional language translation capabilities, sentiment detection, and AI-powered assistance for tone, grammar, response, and compliance. These tools will help teams confidently engage customers, improve communications, and build global teams.

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Wistia Releases New AI-Powered Features for its Video Marketing Platform

Wistia, a video marketing platform, has announced Wistia Fetch, an AI-powered generative search tool designed to help users improve their knowledge of video marketing. Users can ask Wistia Fetch questions about video marketing or production, and the tool will comb through Wista’s educational blog content to provide a comprehensive answer. The company is also releasing a new automated transcription tool that uses AI to transcribe the videos users upload to Wistia’s platform, helping them improve SEO.

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Expert Insights Section

Watch this space each week as the Solutions Review editors will use it to share new articles from the Contributed Content Series, Contributed Shorts videos, Expert Roundtable videos, event replays, and other curated content to help you gain a forward-thinking analysis and remain on-trend with changing industry expectations. All to meet the demand for what its editors do best: bring industry experts together to publish the web’s leading insights for enterprise technology practitioners.

From Repetitive Tasks to Strategic Insights: How AI is Revolutionizing the Sales Processes, by Shaun Shirazian of Pipedrive

As part of Solutions Review’s Contributed Content Series, Shaun Shirazian, the Chief Product Officer at Pipedrive, explains how artificial intelligence (AI) is changing sales processes. In his article, Shirazian identifies how AI can help sales teams improve efficiencies by automating tasks, identifying patterns in customer behaviors, and allowing sales reps to focus on doing what they do best.

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.