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Top MarTech News From the Week of July 28th: Updates from Salesforce,, Optimove, and More

MarTech News July 28th

MarTech News July 28th

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of July 28th. This round-up covers announcements and updates from companies like Salesforce,, Optimove, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from July 28th.

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Top MarTech News From the Week of July 28th, 2023

Celebrus Expands its Platform with New AI-Powered Features

Celebrus, the customer data platform from D4t4 Solutions, has announced several new features to help brands use their data to improve customer relationships. The new features include extended machine learning functionalities, including built-in model scoring; Celebrus Bot Detection, a subscription offering that identifies bots in real-time to help brands avoid pay-per-click (PPC) fraud and credential stuffing attacks; and generative AI tools that build on Celebrus Identity Graph and Profile Builder technologies.

Read on for more. Announces the General Availability of its New Customer Data Platform, a customer engagement platform for marketers, has announced the general availability of Data Pipelines, its new customer data platform (CDP). The new CDP is designed to help companies collect and integrate data from various sources and then route that real-time data to destinations like Amplitude, Google Analytics, Mixpanel, Salesforce, and TikTok. Data Pipelines will work alongside the marketing automation functionalities available within Companies using other customer communication solutions can also use Data Pipelines as a standalone product.

Read on for more.

ChurnZero Introduces a New AI-Powered Feature

ChurnZero, a customer success platform, has launched Customer Briefs, a new AI-powered feature that compiles a customer’s key interactions, activities, and details into a compact, relevant summary. Customer Briefs is powered by ChurnZero’s Success AI tool and uses qualitative and quantitative data to provide users with accurate, up-to-date context for customer meetings, strategy consultations, renewal negotiations, and other interactions. Companies can also use Customer Briefs to generate AI-powered summaries of account overviews, survey feedback, customer communications, and usage statistics.

Read on for more. Releases a New Data Infrastructure for its Platform, a work operating system (Work OS) provider, has announced that mondayDB 1.0, the initial release of a new infrastructure for its Work OS platform, has been completed and rolled out to over 186,000 customers. Some of the mondayDB’s redefined data infrastructure capabilities include significant performance improvement, elasticity at scale, and tools that enable developers to build any app on top of the platform. mondayDB 1.1 will begin its rollout by the end of 2023.

Read on for more.

Optimove Reveals the Findings from its 2023 Holiday Survey

Optimove, a customer-led marketing platform, has released its 2023 Holiday Survey, which identifies new insights into customer behavior and the factors that promote sales during holiday seasons. For example, the findings reveal that forty-two percent of customers prefer to shop exclusively at familiar stores or websites they’ve shopped at before, highlighting customer loyalty’s impact on sales. Other findings include the majority of respondents (ninety-three percent) express a higher likelihood to revisit a brand or retailer after a positive experience.

Read on for more.

Salesforce Expands its Commerce Cloud Offering with New Innovations

Salesforce has announced several innovations for Commerce Cloud to help customers integrate digital commerce experiences into their sales, service, and marketing channels. The new capabilities include Pay Now, Snapchat for Commerce, Order Support, and Reorder Portal, providing Salesforce providers with the resources to create purchasing experiences anywhere and drive revenue with AI, data, and CRM solutions. These tools are generally available now, except Snapchat for Commerce, which is currently in pilot testing and will become generally available later in 2023.

Read on for more.

Salesforce Launches its New Sales Planning Capabilities

Salesforce also announced the general availability of Sales Planning, a new Sales Cloud solution designed to help companies drive business growth by improving how they distribute capacity, quotes, compensation, territories, and more. With the Sales Planning solution, customers can create plans informed by CRM data, streamline planning cycles with out-of-the-box templates, accelerate account assignments, and connect planning stakeholders to improve collaboration.

Read on for more.

Vericast Partners with Qonsent

Vericast, a marketing solution provider, has partnered with Qonsent, a data experience platform, to help brands deliver effective marketing campaigns, navigate data privacy regulations, and develop an audience of known customers. The partnership will provide brands with a fully integrated zero-party data capture and consent solution to record, store, and manage their consented data. It also includes real-time identity verification features to ensure consumer transparency.

Read on for more.

Expert Insights Section

Watch this space each week as the Solutions Review editors will use it to share new articles from the Contributed Content SeriesContributed Shorts videos, Expert Roundtable videos, event replays, and other curated content to help you gain a forward-thinking analysis and remain on-trend with changing industry expectations. All to meet the demand for what its editors do best: bring industry experts together to publish the web’s leading insights for enterprise technology practitioners.

Rethinking Queue Management for Increasingly Impatient Consumers, by Christoffer Klemming of Waitwhile

As part of Solutions Review’s Contributed Content Series, Christoffer Klemming, the CEO and co-founder of Waitwhile, explains how rethinking queue management can help companies manage their customers. In the article, Klemming explains why customers dislike waiting in lines, how those wait times can affect employee morale, and how technology solutions can address those issues.

Read on for more.

5 Reasons Sales and Marketing Teams Love CPQ, by Mitch Lee at Vendavo

As part of Solutions Review’s Contributed Content Series, Mitch Lee, a profit evangelist at Vendavo, outlines five reasons that sales and marketing teams love configure, price, and quote (CPQ) software. Those five reasons include reduced time-to-quote, easier onboarding for sales reps, streamlined workflows with a single source of truth, better pricing strategy execution, and improved customer satisfaction.

Read on for more.

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