Top MarTech News From the Week of September 15th: Updates from Salesforce, Litmus, Conversica, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of September 15th. This round-up covers announcements and updates from Salesforce, Litmus, Conversica, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from September 15th.

Top MarTech News From the Week of September 15th, 2023

Acquia Releases New Integrations for Generative AI Platforms

Acquia, a digital experience solution provider, has announced new integrations between generative AI platforms ChatGPT and Clarifai. With these integrations, marketers can use Acquia’s digital asset management (DAM) platform to accelerate time to market and create on-brand, search-engine-optimized product descriptions, image alt text, and listings on multiple commerce sites, including Walmart, Shopify, and more. The news was announced at the Henry Stewart DAM event in New York.

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ActiveCampaign Appoints a New CFO

ActiveCampaign—a marketing and customer experience automation solution provider—has appointed Joy Whinery as its new CFO. She will report directly to ActiveCampaign’s founder and CEO, Jason VandeBoom, and act as a business partner to the company’s executive team. As CFO, Whinery will use her over two decades of financial leadership experience to help ActiveCampaign drive long-term economic growth, scale its business, streamline operations, and drive strategic initiatives. Before joining ActiveCam

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Conversica Details a New Integration Partnership with Salesforce

Conversica, an AI-powered conversation automation solution provider, has announced that it is partnering with Salesforce to demonstrate a “closed pilot proof-of-concept” for integrating Conversica’s platform and Revenue Digital Assistants (RDAs) with Salesforce’s Einstein GPT offering. The integration, announced at Salesforce Dreamforce, will allow users to use Conversica’s RDAs without leaving the Salesforce CRM environment, making it easier for them to have profit-driven interactions throughout the sales funnel.

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Deloitte Digital Announces a New Integration with Salesforce Einstein

Deloitte Digital has announced that it will integrate Einstein, Salesforce’s AI technology, into its DigitalMIX platform. The integration will help businesses create new automation, analytics, and personalization opportunities across their sales, marketing, service, and back-office functions with generative AI, predictive analytics, and visualization tools. This will also make it easier for users to develop personalized marketing campaigns, reduce costs, optimize service efficiencies, and help clients adopt AI.

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FullStory Releases New Product Enhancements for its Platform

FullStory—a digital experience (DX) and data platform provider—has released a collection of new product enhancements. Announced at the company’s Spark London conference, the new capabilities are powered by FullStory’s privacy-first Data Engine and are designed to help users improve their understanding of the customer experience, ensure customer privacy, and maintain customer data security. Those capabilities include Template Gallery, Metric Alerts, Spaces, and expanded mobile support.

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Image Relay Details a New Integration with Shopify

Image Relay has announced a new product integration between Marketing Delivery—its product information management (PIM) and digital asset management (DAM) platform—and Shopify. The integration will enable brands to directly export product information and assets from Marketing Delivery into their Shopify storefronts. Users can also edit and update the exported data in Shopify or import it back to the Marketing Delivery platform to ensure teams and partners can access all approved and up-to-date assets.

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Litmus Expands its Email Marketing Platform with New Capabilities

Litmus, an email marketing solution provider, has announced several new updates to its platform, including AI-powered content optimization solutions, integrated Litmus Personalize functionality, and the Litmus Email Guardian tool. The updates—announced at the 10th annual Litmus Live event in Boston—will allow users to automatically scan emails across email clients, get notified of changes made to emails, improve email engagement with expanded personalization capabilities, and optimize email copy with AI-powered suggestions.

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Pixis Raised $85 Million in a Series C1 Funding Round

Pixis, a codeless AI infrastructure company that helps brands improve their performance marketing, has raised $85 million in a series C1 funding round. The round, led by Touring Capital, brings the company’s total capital raised to $209 million. New and existing investors who participated in the round include Grupo Carso, General Atlantic, Celesta Capital, and Chiratae Ventures. Pixis will use the funding to expand its AI capabilities, grow its global reach, develop strategic partnerships, and invest in R&D to refine and launch a generative AI-powered creative studio.

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Salesforce Reveals the Latest Update to its Einstein AI Suite

Salesforce recently introduced the latest evolution of its Einstein AI technology suite. The release, revealed at the company’s Dreamforce event, includes the launch of Einstein Copilot, an out-of-the-box conversation AI assistant built into the UX of Salesforce’s applications, and Einstein Copilot Studio, which can help users create AI-powered apps with custom prompts, skills, and models. Both tools will be released in pilot later in Fall 2023 and will operate in the Einstein Trust Layer, an AI architecture built natively into Salesforce.

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Salesforce and Databricks Expand Their Partnership

Salesforce has announced an expanded strategic partnership with Databricks, a data lakehouse architecture and AI solution provider. The expanded partnership will deliver zero-ETL (Extract, Transform, Load) data sharing to Salesforce Data Cloud, allowing customers to merge data from Salesforce Data Cloud with external data in Databricks’ Lakehouse Platform. These capabilities can help businesses reduce the cost of moving and copying data while maintaining their data and AI models’ security, governance, and trust.

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Salesforce Extends its Collaboration with Google

Salesforce also announced that it’s expanding its strategic partnership with Google to combine Salesforce’s CRM suite with Google Workspace to drive business productivity with AI technologies. The partnership will equip customers with bidirectional integrations that allow users to connect context from Salesforce and Google Workspace—including Google Calendar, Docs, Meet, Gmail, etc.—to power generative AI experiences across platforms, update records in Salesforce, trigger workflows, and create custom content.

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timeOS Launches a New AI-Powered Assistant

timeOS, a time-aware AI technology provider, has announced TimeAI, a new solution for AI-powered note-taking, scheduling, and agendas designed to turn a user’s calendar into a conversational assistant. The new tool will provide users with detailed context before, during, and after meetings to augment team decision-making processes, maximize employee productivity, and streamline workflows. Additional capabilities include integration with various platforms (i.e., Zoom, Microsoft Teams, Slack, Google Meet, etc.), notification to signal priorities, and the flexibility to operate in virtual and physical environments.

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Expert Insights Section

Watch this space each week as the Solutions Review editors will use it to share new articles from the Contributed Content Series, Contributed Shorts videos, Expert Roundtable videos, event replays, and other curated content to help you gain a forward-thinking analysis and remain on-trend with changing industry expectations. All to meet the demand for what its editors do best: bring industry experts together to publish the web’s leading insights for enterprise technology practitioners.

3 Reasons Personalization Should Be the Next Frontier for Retailers, by Matt Laukaitis of SAP

As part of Solutions Review’s Contributed Content Series, Matt Laukaitis, the Global GM of Consumer Industries at SAP, explains why it will be more important than ever for retailers to develop and deploy personalized strategies and engagements in the upcoming Holiday Season. The reasons he outlines include relevant customer communications, personalized offers, and data-driven decision-making.

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.