Top MarTech News From the Week of October 20th: Updates from Pipedrive, Braze, ActiveCampaign, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of October 20th. This round-up covers announcements and updates from Pipedrive, Braze, ActiveCampaign, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from October 20th.

Top MarTech News From the Week of October 20th, 2023

ActiveCampaign Acquires Onesend

ActiveCampaign, a marketing automation platform provider, has acquired Onesend, which provides solutions to franchise, multi-location brands, and reseller agencies. The acquisition will help ActiveCampaign expedite its global growth, develop its partner network, and more. ActiveCampaign will integrate Onesend’s services, enabling it to help companies manage their email campaigns, automations, and content across multiple accounts. Onesend’s services will also be incorporated into ActiveCampaign’s partner portal.

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Amplitude Releases a New Version of its Digital Analytics Platform

Amplitude, a digital analytics platform, has launched Amplitude Plus. With this new self-service offering, businesses of all sizes can access Amplitude’s Digital Analytics Platform functionalities at a lower cost. The plan starts at $49 per month and includes audience management, A/B testing, feature flagging, industry-specific starter templates, self-paced learning offerings, and other self-service management tools to help brands deliver digital experiences that drive better business outcomes.

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Braze Expands its Customer Engagement Platform with New Features

Braze, a customer engagement platform, has introduced several new product features to help companies create memorable experiences at scale and drive in-product conversions. These new features include Feature Flags, which pairs with Braze’s customer journey orchestration tools to help brands deliver personalized experiences across their mobile and web-based applications. Other new features include message content recommendations and the beta versions of two AI offerings that use large language models (LLMs) to interpret user-provided inputs and match customers with relevant services.

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Invoca Debuts Several New AI-Powered Features

Invoca—a conversation intelligence solution provider for marketing and sales teams—has announced several new additions to its Signal AI product suite. These additions include the Signal AI Studio, designed to help companies create custom AI models that automatically extract insights from phone conversations. Additional updates include the new Topic Explorer and GPT Call Analysis tools, which are available as part of Invoca Labs and provide users with automated call summaries, sentiment analyses, and other valuable insights.

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Mindtickle Announces New Tools for Revenue Organizations

Mindtickle, a global provider of revenue productivity tools, has released new capabilities to help revenue organizations streamline workflows. The new features are powered by AI technology and will help sales, marketing, enablement, and RevOps teams improve decision-making, create relevant experiences, provide users with real-time answers to questions, and more. Some of these features include AI-powered”just-in-time” enablement tools, an AI search engine, custom role-based home pages, AI-based guided program creation tools, and enhanced integrations with Microsoft’s technology suite.

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Pipedrive Launches an AI Sales Assistant

Pipedrive, a sales CRM platform for small businesses, has introduced a new AI-powered sales assistant tool. Now in beta, the tool is designed to help sales professionals predict the win probability of a deal, make suggestions for the next best sales actions, and increase the odds of closing the deal. Additionally, Pipedrive has announced two other new features: an updated Sales Inbox and AI-powered SmartApp Recommendations. With these tools, users can manage multiple email accounts, analyze customer behaviors, and recommend the most relevant apps on the Pipedrive Marketplace.

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Salesforce Announces its Acquisition of Airkit.ai

Salesforce has acquired Airkit.ai, an AI-powered customer service application and experience provider. Airkit.ai—a Salesforce Ventures portfolio company and Salesforce AppExchange partner—will become part of Salesforce’s Service Cloud solution and will continue to be led by the company’s co-founder and CTO, Adam Evans. The acquisition will also help Salesforce customers improve their service, sales, marketing, and commerce teams, strengthen customer engagement strategies, utilize artificial intelligence, and boost productivity.

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Zendesk Appoints Caroline Jessen as Chief People and Diversity Officer

Zendesk, a customer-service-centric CRM platform provider, has appointed Caroline Jessen as its new Chief People and Diversity Officer. Jessen has over twenty years of experience leading people teams worldwide at companies like Cisco and IBM. In the last two years at Zendesk, Jessen has helped the company fine-tune its people partners function. As the Chief People and Diversity Officer, Jessen will oversee Zendesk’s Diversity, Equity and Inclusion, People Operations, Total Rewards, Talent and Organizational Development, Workforce and Workplace Strategy, and Talent Acquisition efforts.

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Expert Insights Section

Watch this space each week as the Solutions Review editors will use it to share new articles from the Contributed Content Series, Contributed Shorts videos, Expert Roundtable videos, event replays, and other curated content to help you gain a forward-thinking analysis and remain on-trend with changing industry expectations. All to meet the demand for what its editors do best: bring industry experts together to publish the web’s leading insights for enterprise technology practitioners.

Leverage Intent Data for Targeted Account-Based Strategies, by Josh Thomas at Madison Logic

As part of Solutions Review’s Contributed Content Series, Josh Thomas, the SVP of Marketing at Madison Logic, explains the value of using intent data in your targeted account-based strategies. In the article, Thomas explains why intent data is valuable, how companies can use it in their account-based marketing (ABM) efforts, and use it to maximize return on investment (ROI).

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.