Top MarTech News From the Week of October 27th: Updates from SAP, CallRail, Seismic, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of October 27th. This round-up covers announcements and updates from SAP, CallRail, Seismic, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from October 27th.

Top MarTech News From the Week of October 27th, 2023

CallRail Announces Several New AI-Powered Features

CallRail, an AI-powered lead intelligence platform, has announced three new features for its CallRail Labs program. The new capabilities will enable users to automatically identify frequently asked questions, capture the details and preferences of callers in real-time, and use AI to generate concise text and email messages to follow up with a customer after a call has ended. These features can save service agents time, provide marketing material with up-to-date insights, and increase lead conversions by giving customers tailored experiences.

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Catch+Release Details its New Creator Community

Catch+Release, a content licensing marketplace, has launched its new Creator Community, offering creators a “dynamic space” for monetizing their work and making it easier for brands to discover and license it for their content. Creators can join the community for free and automatically sync their creations to the marketplace by connecting them with their social media accounts. Catch+Release’s AI-powered search engine also helps companies find content based on colors, emotions, events, and more, eliminating the need for creators to write detailed captions or tags.

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Donorbox Reveals a New CRM Solution Offering

Donorbox, a technology-powered fundraising platform, has announced a new CRM system, allowing organizations to use Dropbox as a single solution for fundraising and donor management efforts. For example, the Donorbox CRM will enable companies to view insights and analyze trends to improve their understanding of donors and members, making it easier to optimize their fundraising efforts. The company also plans to integrate large language models (LLMs) into the system in 2024 to automate supporter analytics and other management tasks.

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Grammarly Expands the Availability and Features of its AI Offerings

Grammarly has announced several new updates to its enterprise AI offerings. These include personalized voice profiles capable of producing text that sounds like the user and increased prompt usage limits for Grammarly Business customers. The company also announced the general availability of its Knowledge Share feature for all business customers and its generative AI features, which can help businesses across industries and markets reduce miscommunications, improve content clarity, and get more work done in less time.

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Kentico Expands its DXP with a New AI-Powered Tool

Kentico, a composable hybrid headless digital experience platform (DXP) provider, recently announced a new built-in AI feature for its DXP that will help users simplify email content creation. The generative AI tool, announced at the Kentico Connection 2023 event, can prepare subject lines and body content based on existing material, saving marketers time while also allowing them to customize the content and tone as needed. This is the first of several AI-powered features Kentico plans to implement into its solution offering.

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SAP Introduces New Generative AI Features to its Customer Experience Solution Suite

SAP, a global enterprise cloud solution provider, has launched new generative AI capabilities for its SAP Customer Experience suite, including SAP’s natural-language generative copilot, Joule. These new tools will help companies automate time-consuming tasks, analyze data from across their enterprise, and extract actionable insights that enable them to provide customers with smarter, more personalized experiences. Other use cases for these AI functionalities include managing product catalogs, helping customers discover products, answering customer questions, generating 360-degree customer profiles, creating content for marketing, and improving customer data privacy.

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SAP Emarsys Announces Details on its October 2023 Product Update

SAP Emarsys, an omnichannel customer engagement platform, has announced details on its October 2023 product update, introducing new features and improvements to its web, email, and digital ad channels. The updates include customizable content blocks, digital advertising capabilities for TikTok, customer segmentation tools for SMS marketing, additional generative AI functionalities, an upcoming integration with Google Analytics, and more reporting and analytics tools. These features help organizations improve their connection with audiences, foster brand advocacy, deliver personalized omnichannel experiences, and enhance customer loyalty.

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Seismic Launches its Fall 2023 Product Release

Seismic, a global enablement solution provider, has announced its Fall 2023 product release. It introduces several generative AI-powered features to the Seismic Enablement Cloud solution alongside innovations for the Aura Copilot and Seismic for Meetings tools. The company also launched Seismic Exchange, a new centralized hub for Seismic’s partner apps, integrations, and solutions. These features can automatically tag content properties, create AI-generated content descriptions, integrate with leading web conferencing apps, use AI-driven insights to support proactive enablement initiatives, and more.

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Expert Insights Section

Watch this space each week as the Solutions Review editors will use it to share new articles from the Contributed Content Series, Contributed Shorts videos, Expert Roundtable videos, event replays, and other curated content to help you gain a forward-thinking analysis and remain on-trend with changing industry expectations. All to meet the demand for what its editors do best: bring industry experts together to publish the web’s leading insights for enterprise technology practitioners.

The Rise of Specialized LLMs: Tailoring Generative AI for Enterprise Excellence, by Raghu Ravinutala of Yellow.ai

As part of Solutions Review’s Contributed Content Series, Raghu Ravinutala, the CEO of Yellow.ai, explains how specialized LLMs can help enterprises utilize generative AI in the best way. In the article, Ravinutala talks about how not to implement generative AI, why specialized large language models (LLMs) can be a better option for some companies, and what companies can do to fully benefit from these technologies.

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.