Top MarTech News From the Week of December 1st: Updates from Salesforce, Amazon Web Services, Scalesstack, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of December 1st. This round-up covers announcements and updates from Salesforce, Amazon Web Services, Scalesstack, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from December 1st.

Top MarTech News From the Week of December 1st, 2023

Accenture Expands its Salesforce Capabilities with the Acquisition of Incapsulate

Accenture, a global professional services company, has acquired Incapsulate, a digital transformation consulting firm specializing in Salesforce solutions. Incapsulate is a Salesforce Platinum Consulting partner that designs and implements Salesforce solutions for companies in the public sector and financial services industries. As part of the acquisition, Incapsulate’s team of over 275 Salesforce practitioners and software engineers, who hold over 1,100 certifications, will join the Accenture Salesforce Business Group within Accenture Technology.

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Amazon Web Services (AWS) Introduces New Generative AI Tools for its Contact Center Solution

Amazon Web Services (AWS) has announced several new generative AI capabilities for Amazon Connect, AWS’ cloud-based contact center. The new capabilities—revealed at AWS re:Invent—include Amazon Q in Connect, Amazon Connect Contact Lens, Amazon Lex in Connect, and Amazon Connect Customer Profiles. These features expand the service’s existing machine learning (ML) functionalities. They will provide companies with additional tools for providing accurate customer support, detecting customer sentiments, tracking trends, ensuring policy compliance, creating chatbots, and managing unified customer profiles.

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AdLib Announces New Capabilities for its Advertising Software

AdLib—an advertising software company that provides agencies and brands with DSP solutions and services—has expanded its capabilities with new support for YouTube, YouTube TV, Mobile App Install, and online campaigns across its platform suite. The new features include enhanced reporting, dynamic budget allocation, improved campaign pacing, user interface updates, and more. These updates are already supported by a growing collection of global DSP partners and will help users test and allocate budgets toward their best-performing DSP or media sources.

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Salesforce and Amazon Web Services Expand Their Partnership

As part of AWS re:Invent, Salesforce and Amazon Web Services (AWS) have announced a significant expansion to their global strategic partnership. The expanded partnership will lead to new joint innovations and integrations that improve customer experiences, enhance data management, and enable AI-powered applications. Additionally, select Salesforce products will be available on the AWS marketplace. These updates will make it easier for customers to seamlessly manage their data across Salesforce and AWS platforms while also helping them safely infuse generative AI solutions into their applications and workflows.

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Scalestack Completes its First Funding Round

Scalestack—an AI-powered data enrichment, prioritization, and activation platform for RevOps teams—has announced that it’s raised $1MM in its first funding round. Investors include Ripple Ventures, Forum Ventures, Flyer One Ventures, Founders Network Fund, and others. The company plans to use this round of capital to expand its solution offerings, grow its reach in the market, and continue helping its clients maintain their relationships with potential and existing customers.

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What to Expect at the 5th Annual WorkTech Insight Jam LIVE on December 6th

On December 6th, Solutions Review will host the 5th annual WorkTech Insight Jam event. The Solutions Review team has partnered with leading industry experts, thought leaders, and analysts to livestream roundtable discussions, breakout sessions, industry predictions, and insights into current and future trends. Additionally, the whole experience is built on a community platform that enables unlimited discussions, posts, and polls to bring you deeper into the enterprise technology conversation.

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Xactly Launches Four New Platform Innovations

Xactly, an intelligent revenue solution provider, has announced four innovations in its Fall ’23 release, aiming to enhance the agility of its Sales Performance Management (SPM) and Revenue Intelligence offerings. The updates include CRM Assignments, a complementary module to the incentive compensation management tool within Salesforce; AI-Assisted Future Period Forecasting, which can project sales and commission forecasts up to a year into the future; Operational Reporting, to help companies improve reporting flexibility; and Workspaces, a new solutions enabling customers to personalize workspaces and navigation structures.

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Expert Insights Section

Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from Insight Jam, Solutions Review’s enterprise tech community for business software pros. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends and predictions, and vendor-neutral software evaluation tools.

Improving Experiences with AI-Powered Customer Engagement, a WorkTech Insight Jam Panel Discussion

As part of next week’s WorkTech Insight Jam LIVE event, the team at Solutions Review has compiled a panel of industry experts to talk about “Improving Experiences with AI-Powered Customer Engagement.” The free, hour-long discussion is moderated by Michael Israel, the Head of Field Service Evangelism at Zuper. The other panelists include Dan Aldridge at Merino Consulting Services, Ivan Ostojic from Infobip, Raghu Ravinutala at Yellow.ai, Jason Beres from Infragistics, and Isabelle Guis from Brevo.

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Three Key Components of Outstanding Conversational CX, by Rebecca Jones at Mosaicx

As part of Solutions Review’s Contributed Content Series, Rebecca Jones, the general manager of Mosaicx, summarizes the critical components of conversational CX. Jones says these include omnichannel self-service capabilities, proactive customer communications, and customizable customer support. The article also goes into the ongoing value of human agents, and the benefits companies will experience from conversational CX.

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.