19 of the Best Sales CRM Software Providers

The editors at Solutions Review have compiled a list spotlighting some of the best sales CRM software platforms worth considering. Solutions Review participates in affiliate programs. We may make a small commission from products purchased through this resource.

A company’s interactions with its customers are a driving force behind its ever-evolving marketing and sales strategies. Many companies have turned to Customer Relationship Management (CRM) solutions to help them turn those interactions into ongoing relationships. These platforms are just as valuable to sales as they are to marketing. For example, a sales-centric CRM can help teams improve their sales processes by managing and optimizing every touchpoint with prospects and customers. Sales CRM platforms can also simplify the lead nurturing process by helping sales teams spend less time on data entry and more time developing relationships with prospects in the pipeline.

However, selecting the right sales CRM software solution is easier said than done, which is why the Solutions Review editorial team compiled the following list of top-rated sales CRM providers worth knowing about. Our editors gathered this information via online materials, reports, product demonstrations, conversations with vendor representatives, and free trial examinations.

The Best Sales CRM Software Providers to Know About

ActiveCampaign

Description: ActiveCampaign provides email marketing, marketing automation, CRM, and Sales Automation solutions to clients across industries. Its Customer Experience Automation (CXA) platform has email marketing, marketing automation, CRM, and sales automation solutions for businesses across industries. The platform’s sales-specific features include lead scoring, sales pipeline management, data-backed predictions, workflow A/B testing, sales automation, customer attribution, one-to-one email automation, and other tools that help sales teams develop lasting relationships with active and prospective customers.

Agile CRM

Description: Agile CRM offers an “all-in-one” CRM product suite that includes functionalities for sales, marketing, and customer service teams across the real estate, e-commerce, SaaS, and other small-to-midsize business markets. For example, its Sales CRM Automation software can help users automate their sales follow-ups, track deals with real-time alerts, score leads, and create in-depth timelines with up-to-date analytics. Other sales-centric features include appointment scheduling, project management, sales reporting, telephony, sales enablement, lead prospecting, and 360-degree customer views.

Apptivo

Description: Apptivo’s Customer Relationship Management solution enables its users to attract, engage, and retain more customers. It offers a highly customizable experience that helps sales representatives manage each aspect of their CRM through a network of connected applications and drag-and-drop functionalities. Capabilities cover everything from lead management to subscription billing, custom quote templates, email sequencing, 360-degree customer views, sales dashboards, email automation, sales cycle management, custom reports, lead scoring, mobile CRM, and SMS automation.

Brevo

Description: Brevo, formerly Sendinblue, is a CRM solution suite that helps businesses develop, maintain, and retain customer relationships across email, SMS, chat, and other channels. As part of its sales solution, Brevo equips its users with tools for managing the sales pipeline, accelerating revenue growth, optimizing campaigns, and analyzing results. Capabilities include sales pipeline management, video conferencing, sales automation, calendar synchronization, shared inboxes, automated deal tracking, custom reports, employee task management, meeting reminders, revenue estimation, and more.

Freshworks

Description: Freshworks provides business software solutions designed to be ready to go right “out of the box.” For example, the company’s AI-powered sales CRM platform, Freshsales, can help businesses identify loyal customers, improve engagement, personalize the shopping experience, and unify customer data. Specific features include sales sequences, custom pipelines, Configure Price Quote (CPQ), contact scoring, sales forecasting, visual data dashboards, role-based access, and more. Freshsales can also integrate with Freshdesk, a customer support platform that will help businesses offer a holistic experience to customers. 

HubSpot

Description: HubSpot Sales Hub is an easy-to-use sales CRM platform designed to help teams close deals, manage sales pipelines, and improve customer relationships. The sales-centric solution is equipped with sales engagement tools, reporting features, sales automation, quote functionalities, live chat, appointment scheduling, sales analytics, account-based marketing (ABM), and access to the hundreds of integrations available in the HubSpot App Marketplace. The software comes in four models (Free, Starter, Professional, and Enterprise), so companies of all sizes can work with a solution tailored to their needs.

Insightly

Description: Insightly is a unified CRM platform designed to align sales, marketing, and project teams around a single view of their customer base. For example, its sales CRM can help reps deliver unified customer experiences that win over clients, attract deals, and earn repeat business. It’s equipped with features for centralized customer data management, lead management, workflow automation, data visualizations, pipeline management, customer activity tracking, flexible record linking, and more. Additionally, Insightly’s AppConnect platform allows users to access hundreds of pre-built app connectors that extend the software’s capabilities.

Keap

Description: Keap is a CRM and marketing automation solutions provider for small, mid-size, and growth-oriented companies. Keap’s CRM platform can be configured to meet the needs of multiple industries and departments. For example, it comes equipped with several sales-specific tools, including drag-and-drop sales pipeline management, customizable lead dashboards, sales automation, revenue forecasting, appointment scheduling, full calendar integration, built-in sales reports, payment processing, automated follow-ups, invoicing, and more.

Maximizer

Description: Maximizer is a CRM product highlighted by sales function capabilities alongside marketing automation, contact management, business intelligence, cloud-based data storage, deployment tools, customer service features, and a companion mobile application. The platform is available in several sales-centric editions designed to help teams set clear revenue targets, track performance, develop sales pipelines, and streamline sales training processes with AI-powered tips. Features include pre-installed sales management tools, custom workflows, automated email integrations, task management, and more.

monday.com

Description: monday.com is a cloud-based, scalable, and flexible project management software for companies of all sizes. With monday’s Sales CRM solution, teams can improve how they manage contacts, create sales pipelines, and optimize processes to meet business needs and drive growth. Its capabilities include sales pipeline visualizations, lead capturing, customer onboarding, lead management, no-code automations, centralized client communication, post-sales management, mobile access, email outreach, sales forecasting, activity tracking, call logging, custom dashboards, and a collection of integrations.

Pipedrive

Description: Pipedrive provides a clean, intuitive, and interactive CRM platform built around activity-based selling, which means it’s uniquely equipped with the tools sales professionals need to manage leads, track communications, automate tasks, measure performance with detailed metrics, and improve sales processes. Other features include visual sales pipelines, mobile apps, lead segmentation, revenue forecasting, web forms, pipeline management, reporting dashboards, email marketing campaigns, and integrations with other software platforms, including Slack, HubSpot, Zoom, Quickbooks, and more.

Pipeliner

Description: Pipeliner is a CRM software for salespeople and sales management teams. With its unique visual interface, no-code workflow automation engine, and reporting tools, sales reps from companies of all sizes can improve how they extract actionable insights from their sales data. Other features include account management, sales insights, email tracking, guided selling, lead management, social selling, custom forms, sales reports, an AI-powered mobile app, pipeline management, revenue tracking, sales force automation, custom templates, and more.

Salesflare

Description: Salesflare is a cloud-based CRM solution tailored to the needs of startups and smaller businesses. It provides users with visual sales pipelines, email tracking, customizable reporting, relationship intelligence, document management, email sequences, sales funnel insights, an easy-to-use interface, and integrations with hundreds of productivity tools like Google Apps, MailChimp, and Slack. Sales teams can also use Salesflare’s automated data collection tools to automatically scan customer emails and social profiles to expedite the process of collecting customer information.

Salesforce

Description: Salesforce offers one of the most expansive and complete CRM products. The platform includes the company’s sales and marketing applications, most notably the Sales and Marketing Clouds, Service Cloud, Analytics Cloud, App Cloud, and IoT service. With the Sales Cloud software—an AI-powered CRM built on the Einstein 1 Platform—users can engage buyers effectively, improve seller productivity, close deals faster, and grow revenue. Its capabilities include sales engagement, team collaboration tools, performance management, sales enablement, buyer engagement, CPQ, billing, sales analytics, and partner management.

Salesmate

Description: Salesmate is an “all-in-one” cloud-based, AI-powered CRM platform built to help startups and small to medium-sized enterprises simplify their sales processes, improve customer engagement, and boost the productivity of their sales teams. The platform provides users with tools for sales automation, meeting scheduling, Voice over Internet Protocol (VoIP), sales pipeline management, sales forecasting, live chat, email tracking, sales sequences, lead management, text messaging, personalized email outreach, pre-built templates, and more.

Spotler CRM

Spotler CRM, formerly Really Simple Systems, is a CRM solution for small businesses and startups. Alongside its B2B marketing and customer service capabilities, Spotler CRM offers a suite of sales CRM tools to help teams identify, track, and nurture prospects as they move through the sales pipeline. Features include contact management, sales quotations, email integrations, sales pipeline management, drag-and-drop reports, sales forecasts, workflow automation, Google Calendar synchronization, task management, and integrations with other technology platforms.

SugarCRM

Description: SugarCRM is designed to provide users with a simple UI and many customization options. The platform’s key features include sales automation and forecasting, lead management, sales campaigns, quote configurations, 24/7 technical support services, 250GB of data storage, and marketing automation. Additionally, with Sugar Sell, companies can equip their sales teams with sales automation, custom reports, sales intelligence insights, 360-degree customer views, guided selling, sales forecasting, and other capabilities backed up with built-in AI functionalities.

Zendesk

Description: Zendesk is a global provider of customer service and sales CRM software solutions. With Zendesk Sell, its cloud CRM platform, sales-centric organizations can maximize productivity, unlock complete pipeline visibility, set up triggers to automate tasks, grow revenue, deliver personalized conversational experiences, analyze processes, and more. Its capabilities include sales automation, pipeline visualization, deal management, sales engagement, email sequences, forecasting, mobile access, lead management, reporting capabilities, custom dashboards, employee management, live chat, and lead generation.

Zoho CRM

Description: Zoho is a multinational company specializing in software development, cloud computing, and web-based business tools. With Zoho CRM, sales teams can deliver personalized experiences and automate their workflows, campaigns, processes, and customer journeys. Additional features include customer journey orchestration, sales force automation, lead management, sales process builder tools, telephony, customer self-service portals, social media monitoring, predictive sales, real-time reporting, email communication management, sales enablement, customer segmentation, lead nurturing, sales forecasting, and more.