Top MarTech News From the Week of February 23rd: Updates from Salesforce, Acquia, CallRail, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of February 23rd. This round-up covers announcements and updates from Salesforce, Acquia, CallRail, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from February 23rd.

Top MarTech News From the Week of February 23rd, 2024

Accenture Expands its Customer Analytics Offerings with GemSeek Acquisition

Accenture has announced its plans to acquire GemSeek, a customer experience analytics provider that equips businesses with the insights, analytics, and AI-powered predictive models they need to understand customers better. The acquisition reinforces Accenture’s data and AI-centric capabilities. It will help Accenture Song grow its footprint in global markets, expand its Advanced Technology and Intelligent Operations Centers, and enhance its customer offerings for clients.

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Acquia Launches New Integrations for its Digital Asset Management Solution

Acquia, a digital experience solution provider, has announced new integrations for Acquia DAM, its digital asset management offering. The integrations will connect Acquia DAM with Acquia Campaign Studio, Adobe Stock, and Google Translate. These integrations will help Acquia expand the brand management capabilities of its digital asset management solution, reduce the complexity of maintaining consistent brand experiences across digital channels, save time for marketing teams, and help creative teams get the most value out of their content assets.

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AnalyticsIQ Announces a Healthcare Marketing Data and Analytics Solution

AnalyticsIQ, a predictive people-based data provider, has announced its National Provider Identifier (NPI), a healthcare marketing data and analytics solution. This offering will join AnalyticsIQ’s suite of data solutions and help healthcare marketing and analytics teams extract deeper insights into healthcare providers (HCPs) as individuals. It will provide users with tools for enhanced targeting and personalized messaging, helping them maximize campaign efficiencies and return on investment (ROI).

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CallRail Debuts New AI-Driven Self-Reported Attribution Capabilities

CallRail, an AI-powered lead intelligence platform, has announced several AI-driven, self-reported attribution capabilities that will be part of its CallRail Labs program. These tools will help marketers and business owners get visibility into the impact of difficult-to-track marketing efforts—branding, social media, word of mouth, etc.—on lead generation and marketing performance. For example, businesses can now use CallRail’s conversational AI functionalities to listen, understand, and report on the information customers share about their engagement or purchase decisions.

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Constellation Research Releases its 2024 ShortList for Sales Engagement Platforms

Strategic advisory and analyst firm Constellation Research recently released its Constellation ShortList for Sales Engagement Platforms. The report from Liz Miller spotlights nine sales engagement solutions companies should know about. These include Conversica’s Revenue Digital Assistant, the Clari Revenue Platform, Freshsales, HubSpot Sales, Microsoft Dynamics 365 Sales, Outreach, Salesforce Sales Cloud, SalesLoft, and RevenueGrid. Constellation selected these companies based on market share, internal research, client inquiries, customer references, partner conversations, and more.

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Constellation Research Releases its 2024 ShortList for Sales Force Automation

Strategic advisory and analyst firm Constellation Research recently released its Constellation ShortList for Sales Force Automation. The report from Liz Miller spotlights fourteen sales engagement solutions companies should know about. These include Microsoft Dynamics 365, Oracle Fusion Sales, Salesforce Sales Cloud, and SAP Sales Cloud for enterprise customers, and Creatio, Copper, Freshsales by Freshworks, Hubspot Sales Hub, Insightly, Monday Sales CRM, Sugar Sell, Vtiger, Zendesk Sell, and Zoho CRM Plus for SMBs.

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Dialpad Appoints a New Chief Revenue Officer

Dialpad, an AI-powered customer intelligence platform, has appointed Nick Slater as its new Chief Revenue Officer (CRO). Slater has fifteen years of go-to-market experience and has served as Dialpad’s interim CRO since August 2023. In the press release announcing the appointment, Slater says, “I am thrilled to assume the position of Chief Revenue Officer at Dialpad…I am dedicated to pushing boundaries and ensuring that we deliver value that drives businesses forward. I am ready to help lead Dialpad into its next stage of growth.”

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Promo.com Launches the PromoAI Creative Copilot

Promo.com, an end-to-end generative AI platform for social media, has launched PromoAI Creative Copilot, a new tool that combines an AI-powered creative engine with a chat-based editor. This feature can help businesses create affordable, professional-quality, high-resolution social video content, saving them time and money. Alongside the generative AI and real-time chat-based editor, the tool offers automated scheduling, social calendar management, seasonal themes, and integration with social media platforms like Instagram, YouTube, LinkedIn, TikTok, Meta, and others.

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Salesforce Reveals a New Version of its Marketing Cloud Solution for SMBs

Salesforce has announced details on Marketing Cloud Growth, a new edition of its Marketing Cloud solution designed to help smaller businesses drive growth with CRM, AI, and data capabilities. Built on Einstein 1, this SMB-centric solution will connect a company’s marketing automation efforts with its sales, commerce, and service teams. This will help users segment audiences faster, automatically generate campaign content, personalize customer relationships, optimize campaign performance, and more. Marketing Cloud Growth will first be available in the United States and Canada and expand to EMEA by the end of 2024.

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.