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Top MarTech News From the Week of March 1st: Updates from Klaviyo, Seismic, SAP Emarsys, and More

MarTech News March 1st

MarTech News March 1st

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of March 1st. This round-up covers announcements and updates from Klaviyo, Seismic, SAP Emarsys, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from March 1st.

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Top MarTech News From the Week of March 1st, 2024

ActiveCampaign Expands its Global Presence with a New Hub in Poland

ActiveCampaign, an intelligent marketing automation platform provider, has opened a new hub in Krakow, Poland. With this strategic expansion, the company is committed to strengthening its global presence and optimizing its services to customers worldwide. The physical hub will open later this year and represents a significant regional investment. Tony Newcome, Chief Technology Officer of ActiveCampaign, says, “With our new hub, we look forward to building a diverse team of talented individuals who share our vision of helping small teams power big businesses with intelligent marketing automation.”

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Algolia Extends its AI Recommendations Solution with a New Tool for Retailers

Algolia, an end-to-end AI Search platform, has launched a new feature for its AI Recommendations solution. Titled “Looking Similar,” this new tool is an AI model that analyzes images in retail catalogs to find and recommend other visually similar products. This will help users save time by directing them to products with the theme, style, mood, or use case they’re looking for. For retailers, the tool can analyze a product catalog in seconds and generate hundreds of recommendations for each item they offer.

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Blueshift Adds New Capabilities to its Customer Engagement Platform

Blueshift, an intelligent customer engagement platform, has announced three new capabilities to help companies use customer data and large-language models (LLMs) in their cross-channel marketing efforts. The features, announced at Blueshift’s Engage Conference, include a new Audience Insights module, the addition of Databricks to the Blueshift Data Warehouse Sync module, and new LLM-powered product and content recommendations, which have been added to Blueshift’s Customer AI solution.

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Folloze Launches the Folloze Website Engager Toolkit

Folloze, a no-code B2B Buyer Experience Platform (BX 3.0) provider, has released Folloze Website Engager, a new toolkit that can help companies turn website visits into personalized experiences that generate first-party engagement insights. The new suite will also include the company’s Folloze GeneratorAI capability, which is built within Folloze AI. These features will enable businesses to create content and messaging that capture customer attention and advance them through their digital journey.

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Gartner Releases its 2024 Magic Quadrant for Digital Experience Platforms

Analyst house Gartner, Inc. recently released the 2024 version of its Magic Quadrant for Digital Experience Platforms, identifying fourteen leading digital experience platform (DXP) providers worth knowing about. The analysts on the report—Irina Guseva, Jim Murphy, Mike Lowndes, and John Field—also evaluated each listed vendor’s strengths and weaknesses and ranked them on the signature “Magic Quadrant” graph.

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HighGear is Joining Solutions Review for a  Solutions Spotlight Webinar Event

On March 28th, Solutions Review will host a Solutions Spotlight webinar with HighGear. During the hour-long presentation, attendees will gain a deeper understanding of the capabilities and benefits that HighGear’s no-code workflow automation platform offers, including how it can help companies effectively scale their work. The webinar will also feature a Q&A section with Jeremy Grue, a Sales Engineer at HighGear.

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Keap Debuts a New Community App for Mobile Devices

Keap, a small business automation software provider, recently launched the Keap Community, an exclusive app available now on iOS and Android devices. The Keap Community app is designed to give Keap customers and partners a space to connect and collaborate as they work to grow their businesses. Users on the app will benefit from community-only virtual events, support from Keap experts, early access to updates, and a collection of educational content and learning resources.

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Klaviyo Launches a New Suite of AI-Powered Features

Klaviyo, a unified customer platform provider, has released Klaviyo AI, a new suite of AI-powered capabilities for its marketing platform. The launch brings new tools to Klaviyo’s suite, including the Segments AI, Forms AI, and Email AI tools. These features can help users generate complex segments in seconds, create email content, and optimize web forms to maximum conversions. Klaviyo AI also comes with capabilities for predictive analytics, personalized benchmark tracking, product recommendations, A/B testing, and guided warming tools to keep emails out of spam folders.

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Salesforce Announces the Public Beta Availability of Einstein Copilot

Salesforce, one of the leading AI-powered CRM providers, has announced the public beta availability of Einstein Copilot, a customizable, conversational, and generative AI assistant for CRM systems. The Einstein Copilot assistant is natively embedded in Salesforce’s applications, delivering a consistent user experience that can answer questions, generate content, and automate actions to maximize productivity, improve customer relationships, and achieve better margins. Customers can access the new assistant by upgrading to the Einstein 1 editions of Salesforce, which include its Data Cloud, AI, and CRM solutions in a single offering.

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SAP Emarsys Details its February 2024 Product Update

SAP Emarsys Customer Engagement, an omnichannel customer engagement solution provider, has announced its February 2024 product update. This update introduces new features to help marketers develop and execute AI-driven omnichannel campaigns. Those new features include an updated Mobile Wallet feature, a GenAI-powered Subject Line Generator, branded domains in SMS campaigns, a new Event Monitoring tool to help marketers understand customer behavior, pre-built automation programs, faster customer data matching in Emarsys’ Relational Data system, and a more extensible, composable platform.

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Seismic Reveals the Enhancements Coming in its Winter 2024 Product Release

Seismic, a global provider of enablement solutions, has announced the details for its Winter 2024 Product Release, which introduces several advancements for its generative AI, Digital Sales Rooms (DSRs), and Seismic for Meetings tools. The additions include DSR Templates for streamlining go-to-market processes, updates for Seismic for Meetings that help users prepare for customer interaction, and new capabilities for Aura Copilot, Seismic’s generative AI-powered assistant.

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