Top MarTech News From the Week of March 8th: Updates from Salesforce, Litmus, InterVision, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of March 8th. This round-up covers announcements and updates from Salesforce, Litmus, InterVision, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from March 8th.

Top MarTech News From the Week of March 8th, 2024

Decile Releases New Predictive Models for E-Commerce Marketing Users

Decile—a customer data and analytics platform built for marketers—has released a new dashboard alongside the second generation of its predictive models, which use machine learning technology and proprietary data to help companies forecast customer attributes. The improved models, alongside the new dashboard feature, will provide e-commerce marketers with accurate, actionable insights into their most profitable customers. This will help users target those customers through audience exports into other platforms, including Meta and Google.

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Gupshup Launches its Conversation Cloud Suite

Gupshup, a conversational engagement solution provider, has launched Conversation Cloud, a new suite of SaaS tools that can help companies improve their business-to-customer interactions. The suite consists of three modules—Converse, Advertise, and Communicate—and will help companies improve their conversational relationship management efforts across the customer lifecycle. It will also help them develop two-way conversational journeys with customers and improve returns from their advertising, marketing, and support investments.

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InterVision Announces a New Contact Center as a Service Solution

InterVision, a managed cloud service provider, has announced ConnectIV CX, a new Contact Center as a Service (CCaaS) solution that can help companies enhance customer and employee experiences. The solution has intelligent omnichannel routing tools, flexible self-service tools, actionable insights, and an intuitive agent experience. These features will help users unlock operational efficiencies, enhance customer satisfaction, solve complex challenges, and increase customer agent success.

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Litmus Expands its Email Marketing Solution with a New Link Monitoring Tool

Litmus, an email marketing solution provider, has launched the Link Monitoring solution for its Litmus Email Guardian offering. With this new tool, companies can proactively monitor their emails for unexpected changes and broken links, making it easier for marketers to develop consistent, high-quality email interactions that boost loyalty, build trust, drive revenue, and ensure seamless subscriber experiences. It will also alert users when broken links are detected so users can resolve issues before hitting send.

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Salesforce Debuts Einstein 1 Studio, a New Collection of Low-Code Tools

Salesforce has announced the availability of Einstein 1 Studio, a new suite of low-code tools that allow Salesforce admins and developers to customize Einstein Copilot, a conversational AI assistant for CRM systems, and embed AI technologies across any application. Einstein 1 Studio—revealed at TrailblazerDX, Salesforce’s developer conference—includes the Prompt Builder, Model Builder, and Copilot Builder tools. These allow users to create custom AI actions that accomplish specific business tasks, develop custom prompts in the flow of work,  and import various AI models.

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.