Top MarTech News From the Week of March 22nd: Updates from Conversica, SugarCRM, CallRail, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of March 22nd. This round-up covers announcements and updates from Conversica, SugarCRM, CallRail, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from March 22nd.

Top MarTech News From the Week of March 22nd, 2024

Acoustic Expands its Senior Leadership Team

Acoustic—a global marketing and customer engagement solution provider for B2C businesses—has expanded its senior leadership team with new appointments. For example, Lou Vandenbergh has been promoted to Senior Vice President & General Manager of EMEA, where he will support growing demand in Europe and facilitate in-region hiring efforts. The company also announced that Walt Mykins and Steve Curran have joined Acoustic as Senior Vice President of Client Services and Vice President of Professional Services.

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Blazeo Reveals Its New Brand

Blazeo, an ad conversion platform for local businesses, has changed its name from ApexChat. With its new name and brand, Blazeo will continue to help local brands find, quality, and convert new customers with advanced AI, human agents, and other marketing tools. The company also expanded its services with new managed live chat functionalities, outbound calling campaigns, inbound calling, appointment-setting services, an SMS communication platform, and customer experience and lead generation tools.

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CallRail and Jobber Announce a New Integration for Home Service Businesses

CallRail, an AI-powered lead intelligence platform, has announced an integration with Jobber, an operations management software provider for home service businesses. The integration will enable mutual customers in the landscape, plumbing, and other home service markets to understand the performance of their various acquisition channels, extract deeper insights into how potential leads discovered their business, track the process that led to a booked job, and view the communications history every lead has had with their team.

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Conversica for Marketing Cloud Launches on Salesforce AppExchange

Conversica, a conversational AI platform provider, has announced the launch of Conversica for Marketing Cloud on Salesforce AppExchange, Salesforce’s enterprise marketplace for partner applications. This will equip customers with a conversation AI solution they can incorporate into their Journey Builder campaigns to trigger personalized, human-like, two-way conversations automatically. Companies can use Conversica for Marketing Cloud to maximize the impact of their marketing with dynamically generated dialog that nurtures the entire customer lifecycle. The solution is available now on Salesforce AppExchange.

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Cordial Releases Details on its New AI Roadmap

Cordial—a cross-channel marketing and customer engagement platform for enterprise brands—has released details on its AI roadmap. The company’s strategy focuses on three pillars: understanding the customer, understanding the message, and understanding marketers. Matt Howland, Cordial’s chief product and engineering officer, says, “Our roadmap for maximizing AI’s value equips marketers on three fronts: gaining a clearer view of their customers, learning from and optimizing the messages they deliver, and understanding their marketing goals to accomplish more. Harnessed effectively, AI is more than a suite of tools — it powers human understanding at scale.”

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Kustomer Announces a New AI-Powered Agent Copilot

Kustomer, a customer service solution provider, has launched KIQ Agent Assist, a new suite of AI-powered features designed to help agents resolve customer issues. This AI-powered agent copilot is built on top of Kustcomer’s CRM solution. It leverages its integrations with OpenAI and Amazon Translate to equip users with the tools to develop personalized, customer-centric experiences at scale. Specific features include AI-powered text enhancements, automatic conversation summaries, suggested agent responses, and 2-way translations, with additional functionalities planned for the future.

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LeapXpert Expands its Communications Platform with a New GenAI-Powered App

LeapXpert, a business communication solution, has launched Maxen, a new GenAI application designed to help relationship managers improve productivity, enhance client communications, and more. The new application fuses data from external communications—like WhatsApp, iMessage, SMS, and phone calls—with data from internal collaborations like Slack and Microsoft Teams. It also includes features for fact-checking, internal commenting, and data controls to help brands meet their organization’s governance and compliance needs. Maxen is available now as an optional module for the LeapXpert Communications Platform.

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OneTrust and Adobe Announce a New Partnership

OneTrust, a trust intelligence solution provider, has announced a new partnership with Adobe that will bring the capabilities of its OneTrust Universal Consent and Preference Management (UCPM) platform with Adobe’s Real-Time Customer Data Platform (CDP). With the integration between these platforms, marketers can improve how they capture, access, and activate data while delivering personalized, consistent experiences that leverage first-party data and maintain privacy compliance with global laws.

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ON24 and Calendly Launch an Integration Partnership

ON24—an intelligent engagement platform for B2B sales and marketing teams—has announced an integration with Calendly. The integration will enable ON24 customers to schedule sales meetings across digital experiences, increasing conversion rates, driving cost-effective revenue growth, and accelerating the pipeline. It accomplishes this by equipping marketers with real-time scheduling tools, lead routing capabilities within the ON24 virtual event experience, unified data analytics, buying signal tracking, and more.

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SugarCRM Appoints a New Chief Product Officer

SugarCRM, an AI-driven sales automation platform, has appointed Paul Farrell as Chief Product Officer, where he will lead the company’s product marketing and management efforts. Farrell has over thirty years of experience building and delivering industry-specific solutions across the manufacturing, distribution, and services application sectors at companies like Epicor, NetSuite, and Oracle. In this new role, Farrell will help SugarCRM ensure its sales, service, support, and development efforts can address the specific needs of the manufacturing CRM market.

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SugarCRM Enters Into a New Technology Partnership with Mediafly

SugarCRM also announced a new technology partnership with Mediafly, a sales enablement and content management solution provider. With Mediafly for Sugar, a new offering, customer-facing teams can access the content and analytics they need to create personalized, engaging, and interactive customer buying experiences. The solution uses advanced AI and machine learning to track customer meetings, optimize content performance, monitor sales content interactions, and analyze sales performance. It also syncs analytics directly to the SugarCRM platform, enabling companies to manage their sales content at scale.

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Verint Launches an AI-Powered Tool for Contact Centers

Verint, a customer engagement solution provider, has announced the Verint TimeFlex Bot, a tool designed to help companies improve agent scheduling flexibility in their contact centers, elevate employee experiences, and reduce the manual effort of scheduling changes. It uses AI and workforce management (WFM) forecasts to deliver “frictionless” agent scheduling processes that reduce managerial review time, improve work/life balance, and generate higher ROI for contact center operations.

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.