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Top MarTech News From the Week of April 12th: Updates from SAP Emarsys, Cresta, Pipeliner CRM, and More

MarTech News April 12th

MarTech News April 12th

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of April 12th. This round-up covers announcements and updates from SAP Emarsys, Cresta, Pipeliner CRM, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from April 12th.

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Top MarTech News From the Week of April 12th, 2024

Accenture Announces its Acquisition of Unlimited

Accenture has acquired Unlimited, an integrated customer engagement agency with in-depth expertise in behavioral science, customer strategy, and CRM activation. The 600-person team at Unlimited will become part of Accenture Song’s UK team, enhancing its ability to scale its offerings, unlock additional value from generative AI technologies, and bolster its ability to drive marketing transformation, relevance, and growth initiatives for clientele.

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Contentstack Details its Partnership with Google Cloud

Contentstack, a composable digital experience platform (DXP) provider, has partnered with Google Cloud. The partnership will expand the addressable market for composable digital experience by providing global brands with more options for creating, managing, and delivering solutions. Additionally, Contentstack will be listed on the Google Cloud Marketplace, receive Google Cloud hosting support, and obtain the Google Cloud Partner Level for the Build engagement model, a program that helps customers speed time to value for their digital transformations.

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Cresta Introduces New AI-Powered Capabilities to its Contact Center Solution

Cresta, an end-to-end generative AI platform for contact centers, has released new “human-in-the-loop” AI capabilities designed to improve customer experiences, reduce operational costs, and accelerate revenue growth. The new capabilities—Behavior Discovery, Generative AI Intents, Hybrid Quality Management, and Screen Recording—provide agents with real-time behavioral guidance to help them maximize performance and turn quality management efforts from a drain on resources to a driver of better agent performance.

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Five9 Debuts New Enhancements for its Integration with Zendesk Talk Partner Edition

Five9, a CX intelligent platform provider, has announced several enhancements for its Zendesk Talk Partner Edition (TPE) integration. The upgrades will support the latest Zendesk Voice Comment and Standard Cell Object features, allowing companies to streamline agent workspaces, enhance contact center capabilities, and create personalized customer interactions. Specific updates include a customizable ticketing user interface, improved agent guidance tools, more workflow automations, and an AI-ready framework for sharing real-time customer data insights with agents.

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IQVIA and Salesforce Expand Their Strategic Partnership

IQVIA—a global data, analytics, technology, and service provider to companies in the life sciences industry—has expanded its global strategic partnership with Salesforce. The partnership will use innovations from IQVIA OCE with Salesforce’s Life Sciences Cloud solution, providing customers with a single, end-to-end patient engagement platform for healthcare professionals. The companies will also collaborate on developing Life Sciences Cloud for customer engagement, which will launch in 2025.

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Pipeliner CRM Adds New Reporting Features to its Platform

Pipeliner CRM, a sales enablement and CRM software provider, has announced its v5.4 update. The update introduces new reporting features designed to enhance a user’s ability to track changes in a single report instead of relying on a series of separate reports. It also includes advanced formulas for form fields, report filtering to help users create complex calculations, an updated method for inviting Pupeliner users to the log-in area, follow-up reminder options for the platform’s native notes features, and a new report type called a Sankey chart, which showcases the crossflow of data from one preset value to another.

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Salesforce Announces Public Sector Einstein 1 for Service

Salesforce has announced details on Public Sector Einstein 1 for Service, which provides government employees with CRM, trusted AI, and data capabilities designed to help them automate administrative tasks, provide service to constituents, generate case reports, capture real-time call transcriptions, document case interactions, and more. Built on Salesforce’s Einstein 1 platform, this offering also provides several Federal Risk and Authorization Management Program (FedRAMP) compliant tools to ensure government agencies can drive productivity while meeting regulatory requirements.

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SAP Emarsys Launches the AI Product Finder Tool

SAP Emarsys, an omnichannel customer engagement platform, has launched the AI Product Finder, a new tool designed to improve how brands recommend products and personalize the overall customer experience. The AI Product Finder is an out-of-the-box solution that marketers and retailers can use to create relevant, personalized email marketing campaigns that boost engagement and provide customers with product recommendations catered to their interests. Current SAP Emarsys customers can partake in the pilot version of the AI Product Finder tool.

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Sendbird Reveals a New Business Messaging Tool

Sendbird, a communications platform for mobile apps, has announced Sendbird Business Messaging, a new mobile software and API solution designed to help product, operations, customer service, systems, and engineering teams deliver customer messages on the most relevant channels. The omnichannel messaging software uses a unique channel sequencing feature to prioritize low-cost, high-performing channels and only sends messages when needed. This approach can help businesses reduce the number of messages sent, reduce costs, and prevent customers from becoming overwhelmed with notifications.

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Udacity Expands its Offerings with an Ethical AI Course

Udacity, an online education program provider, has announced a new training course on ethical AI. The course, titled “Discovering Ethical AI,” is taught by Ria Cheruvu, an AI Software Architect and technical lead at Intel. In the course, students will learn about the context and motivations for applying ethics to AI development, analyze real-world case studies, and explore the emerging ethical principles and regulatory guidelines for generative AI technology. The program is available now, and students can enroll for free for the next thirty days.

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