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Top MarTech News From the Week of May 10th: Updates from Cordial,, Bloomreach, and More

MarTech News May 10th

MarTech News May 10th

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of May 10th. This round-up covers announcements and updates from Cordial,, Bloomreach, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from May 10th.

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Top MarTech News From the Week of May 10th, 2024

Bloomreach Launches a New Feature to Streamline Third-Party Integration

Bloomreach, an e-commerce personalization solution provider, has launched Omniconnect, a new offering to help customers integrate third-party data into the Boomreach Engagement platform. Omniconnect is designed to help data-driven marketers improve their campaigns with data from other third-party outlets via webhooks. It can currently connect to various customer service, payment processing, loyalty program, and booking system platforms, enabling users to capture customer sentiment analysis, purchasing behavior, transaction trends, and other relevant data.

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CallRail Releases New AI-Driven Multi-Conversation Capabilities

CallRail, an AI-powered lead intelligence platform, has announced several new AI-driven, multi-conversation insight capabilities to help users analyze customer calls and surface trends, opportunities, and risks over time. With this feature, businesses can monitor reports, identify emerging trends, and use those insights to refine their marketing messaging so it reaches the right audience. These capabilities are powered by Universal, a new Speech AI model from AssemblyAI.

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Clari Debuts New Solutions for Revenue Leaders

Clari, a revenue platform provider, has announced several new solutions to help revenue leaders improve their forecasts and predictions across business models. The new solutions include Clari Forecast for Consumption, part of Clari’s new Enterprise Suite, and a new Revenue Execution tool that automates sales execution efforts across the revenue lifecycle to provide reps and frontline managers with prescriptive guidance and AI-boosted productivity. The company also announced Consolidated Views in Clari Forecast for its Enterprise Suite, which consolidates revenue insights from multiple CRM instances.

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Cordial Expands its Marketing Platform with New Product Enhancements

Cordial, an enterprise marketing platform, has released a collection of new product enhancements to help brands accelerate their marketing integration efforts, optimize strategies with insights from business KPIs, and leverage AI for better customer understanding. The new features include a Universal Connector that simplifies the integration between Cordial and third-party apps, a send-time optimization tool, AI-powered message analysis, a natural language audience builder, and more. These will enable companies to simplify data connections, improve marketing strategies, and elevate user experiences.

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Inclusively and Salesforce Deepen Their Partnership

Inclusively, a workforce inclusion platform provider, has expanded its partnership with Salesforce to deepen the latter company’s accessibility resources and support. The collaboration includes an AI-enabled interface to help Salesforce employees confidentially find benefits that help them in the workplace. Salesforce previously piloted Inclusively’s AI tool, which will now complement Salesforce’s accommodations process and provide its Office of Accessibility with anonymous, aggregated feedback on how its accessibility benefits are being used.

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Sandbox Banking and Creatio Detail Their New Partnership

Sandbox Banking, a low-code iPaaS (Integration Platform as a Service) for banking, has partnered with Creatio. The companies will combine Sandbox Banking’s cutting-edge iPaaS solution with Creatio’s no-code platform for CRM to help financial institutions streamline their operations, accelerate digital transformation efforts, and enhance experiences for customers and members. The resulting integration will include features like daily data synchronization to keep Creatio up-to-date, bulk data imports via REST APIs, enhanced account holder data management, and universal connectors for Creatio and Sandbox Banking’s Glyue iPaaS.

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Sprinklr Expands its Platform with a Collection of New Tools and Features

Sprinklr, a unified customer experience management (Unified-CXM) platform for modern enterprises, has announced several new features and enhancements at its CXUnifiers 2024 event in New Orleans. The announcements include the launch of Sprinklr Digital Twin, the generative AI-powered Sprinklr Surveys feature, an out-of-the-box crisis management solution, new contact center connectivity via Sprinklr VoiceConnect, a self-serve version of Sprinklr Social, a new Sprinklr Community, and a Sprinklr Project Management and Collaboration solution.

Read on for more. Announces the Orchestrator LLM Solution, a generative AI-powered customer service automation provider, has launched Orchestrator LLM, a new agent model designed to determine the next best step for engaging in personalized, contextually aware conversations. The new tool can improve customer experience with advanced context-switching tools, cut operational costs, maximize agent productivity, automatically retrieve information from a company’s knowledge, initiate new conversational flows, and make real-time decisions about activating agentic workflows or conversational flows.

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