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Top MarTech News From the Week of May 17th: Updates from Salesloft, Outreach, Genesys, and More

MarTech News May 17th

MarTech News May 17th

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of May 17th. This round-up covers announcements and updates from Salesloft, Mindtickle, Genesys, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from May 17th.

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Top MarTech News From the Week of May 17th, 2024

Avaya Enhances its Experience Platform with New Features and Updates

Avaya, a customer experience solution provider, has announced several enhancements to the Avaya Experience Platform (AXP) at its customer experience event. The upgrades include AI self-service tools, expanded customer journey orchestration functionalities, the native integration of Calabrio’s capabilities into AXP to improve workforce engagement, connected employee experiences tailored to the needs of healthcare professionals, an updated version of its generative AI-based virtual assistant, and integration with LivePerson to enhance AXP’s engagement and analytics.

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Gainsight Reveals a New Suite of AI Offerings

Gainsight, a customer success platform provider, has announced Gainsight AI, a new suite of AI offerings. Nick Mehta, the CEO at Gainsight, says, “With Gainsight Human-First AI, we’re harnessing the transformative potential of generative AI to enable customer-facing teammates in companies to spend less time on administrative work and more time on their clients and teams.” The company also announced that Chuck Ganapathi—who has previously held leadership roles at companies like Salesforce and—has joined Gainsight as its new President and COO.

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Genesys Announces New AI Capabilities

Genesys, a global AI-powered experience orchestration solution provider, has announced several new AI capabilities to help companies improve customer and employee experiences. These new features include Agent Copilot, Virtual Agent, Empathy Detection, and the Modern Agent Workspace for the Genesys Cloud platform. With these tools, organizations can deliver “next-generation” customer self-service experiences with enhanced personalized, empower employees with the resources they need to resolve customer issues, and improve employee performance with customized training and coaching plans.

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Mindtickle Expands its Revenue Productivity Platform with Additional AI Features

Mindtickle, a revenue productivity platform, has released several new enablement and AI-powered capabilities for customer-facing teams. The features include Interactive AI role-plays to help sales reps learn to manage complex situations, new integrations with Outreach and LinkedIn, a command center for frontline managers, AI content creation tools, a sales copilot, and more. These tools will help users save time, improve buyer engagement, support higher conversion rates, and enhance overall performance.

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Optimizely Surpasses $400 Million in ARR

Optimizely, a digital experience platform (DXP) provider, has surpassed $400 million in annual recurring revenue (ARR). Originally known as Episerver, a CMS platform launched in 1994, Optimizely has become a global provider of composable solutions. Alex Atzberger, CEO at Optimizely, says, “We are immensely grateful to our employees and partners, who have worked tirelessly to deliver the world’s first operating system for marketers…and we are excited to continue leading the industry for the next thirty years and beyond.”

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Outreach Launches Smart Account Plans

Outreach, a Sales Execution Platform designed for intelligent revenue workflows, has launched Smart Account Plans, a suite of new tools to help sellers see all aspects of their accounts and use that data to build a customized account strategy. With Smart Account Plans, entire go-to-market teams can view account activity, collaborate with stakeholders on best practices for managing accounts, determine the next best steps, identify risks, understand buying committees, simplify the complexities of account-based selling, and more. These tools are generally available for Outreach customers now.

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Salesforce Releases New MuleSoft Integration Solutions

Salesforce has announced several new MuleSoft integrations and solutions to help companies streamline and accelerate their end-to-end order lifecycle management efforts. These include MuleSoft’s Anypoint Partner Manager with Intelligent Document Processing (IDP) and MuleSoft Accelerator for Salesforce Order Management, two B2B and B2C solutions designed to make it easier for companies to connect their data across third-party applications, the Salesforce OMS, and broader partner ecosystems. Both solutions are enhanced with AI and can help IT teams achieve end-to-end order visibility, improve efficiency, and boost customer satisfaction.

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Salesloft Details the New Enhancements Coming to its Platform

Salesloft, a platform for revenue teams, has announced several enhancements to its solution. The new features include Meeting Prep Workflow, Conversation Key Moments, AI-Assisted Conversation Scorecards, and Auto Buying Group Capture. With these AI-powered capabilities, revenue teams can use generative AI to automatically analyze meeting transcripts to extract meaningful information, help sellers prepare themselves for meetings, identify coachable moments for team members, and accelerate overall sales processes.

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