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Top MarTech News From the Week of May 24th: Updates from SugarCRM, ZoomInfo, Acquia, and More

MarTech News May 24th

MarTech News May 24th

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of May 24th. This round-up covers announcements and updates from SugarCRM, ZoomInfo, Acquia, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from May 24th.

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Top MarTech News From the Week of May 24th, 2024

Acquia Launches its Digital Experience Optimization Solution

Acquia, an open digital experience software provider, has expanded its Acquia DXP platform with the launch of Acquia Digital Experience Optimization (DXO). The new solution includes three products: Acquia SEO, powered by Conductor; Acquia Convert, powered by VWO; and Monsido, by Acquia. These tools can help organizations increase brand visibility, maximize engagement, develop personalized experiences across the customer journey, optimize site governance efforts, and maintain digital accessibility compliance.

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Adobe Releases the Adobe Express for Enterprise Suite

Adobe has announced details on Adobe Express for Enterprise. This new offering can help businesses accelerate their marketing content creation and extend their on-brand content production efforts to business users in communications, sales, and other departments. Adobe Express for Enterprise is powered by Adobe Firefly Image Model 3. It enables sales and marketing users to reuse or adapt existing content for upcoming campaigns, localize campaign assets for different regions, design content for stakeholders, and customize client materials. Adobe is hosting a virtual event to showcase Adobe Express for Enterprise on June 11th.

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CallRail and Intuit Mailchimp Detail a New Integration

CallRail, an AI-powered lead intelligence platform, has announced a new integration with Intuit Mailchimp, an email marketing and automation platform. With this integration, mutual customers can bridge the gap between online- and offline channels with personalized customer engagement based on lead attributes and AI-identified conversation insights. For example, marketers can use the integration to send automated follow-up emails or SMS messages. The integration is now available to mutual customers.

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Cognigy Debuts New AI Agents for Sales and Marketing Teams

Cognigy, an AI-powered customer service solution provider, has launched new AI Agents for Sales and Marketing interactions. These tools will help companies engage customers with “hyper-personalized” service, turn customer interactions into transactions, and fuel revenue growth with scalable customer experiences. The AI Agents for Sales and Marketing will also help teams automate renewals, upselling, sales activations, and outbound scheduling efforts. Cognigy will debut the features at Customer Contact Week (CCW) in Las Vegas from June 3rd to 6th.

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Duda Announces New Features for its AI Assistant

Duda, a website builder for digital agencies and SaaS companies, has announced new features for its AI Assistant. The new features include AI sections and AI alt text, which can help teams launch high-performing websites at scale. For example, the AI sections tool can automatically generate new site sections with suggested design, layout, copy, and images from a simple, user-provided prompt. Meanwhile, the alt text feature boosts productivity by quickly generating alt text in multiple languages for any website images that don’t have them.

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Gartner Releases its 2024 Magic Quadrant for Content Marketing Platforms

Analyst house Gartner, Inc. recently released the 2024 edition of its Magic Quadrant for Content Marketing Platforms, identifying ten of the marketplace’s most effective content marketing solution vendors. The researchers behind the report—Nicole Greene, Jeffrey L. Cohen, Rene Cizio, and Carlos Guerrero—evaluated each listed vendor’s strengths and weaknesses, ranked them on the signature “Magic Quadrant” graph, and the editors at Solutions Review highlighted the updates worth knowing.

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Observe.AI is Joining Solutions Review for a  Solutions Spotlight Webinar Event

On June 18th, Solutions Review will host a Solutions Spotlight webinar with Observe.AI. During the hour-long presentation, attendees will gain a deeper understanding of the capabilities and benefits that Observe.AI conversation intelligence software can offer to contact centers. Alongside a product demo for Observe.AI, the webinar will feature a Q&A section with Vache Moroyan, SVP of Product, and Alex Lustig, Senior Solutions Engineer at Observe.AI.

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Salesforce Expands Einstein Copilot with New Capabilities for Marketers and Merchants

Salesforce has expanded its Einstein Copilot solution with tailored capabilities for marketers and merchants. For example, Einstein Copilot for Marketers can help users accelerate time-to-market with auto-generated responses based on customer data and automatically generate marketing briefs, content, and email campaigns. Similarly, Einstein Copilot for Merchants uses natural language prompts to create personalized customer promotions, streamline storefront setups, and surface insights that improve product discoverability.

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Salesforce and IBM Announce an Expanded Partnership

Salesforce also announced an expanded strategic partnership with IBM, which will combine IBM’s watsonx AI and Data Platform capabilities with the Salesforce Einstein 1 Platform. The partnership will help teams make data-driven decisions, take action directly in their work flow, and utilize more choices in deploying AI and data technologies. Additionally, the expansion will include bi-directional data integration, more flexibility in large language model (LLM) utilization, and pre-built actions and prompts for CRM solutions.

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SugarCRM Acquires sales-i

SugarCRM, an intelligence-driven sales automation platform, has acquired sales-i, a revenue intelligence solution that helps companies maximize revenue and profitability. The acquisition will allow SugarCRM to help customers unlock the value in their ERP data, reduce customer churn, use AI to interpret customer data, benefit from additional account management capabilities, and boost efficiencies with actionable sales and marketing insights. Additionally, sales-i customers can leverage SugarCRM’s advanced sales, marketing, and service automation functionalities.

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Xactly Launches New AI-Powered Solutions

Xactly—an intelligent revenue solution provider—recently announced two new-to-market solutions at its Xactly Upside conference. The new solutions include Xactly Plan Design and Xactly for CRM. The latter is a Salesforce-native experience, while the former is designed to help customers maximize the return on their go-to-market investments. Both solutions are powered by Xactly AI Copilot and will enable companies to optimize the efficiency of their operations, drive sustainable revenue growth, and more.

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ZoomInfo Shares Details on the ZoomInfo Copilot Solution

ZoomInfo—a go-to-market platform for finding, acquiring, and growing customers—has released ZoomInfo Copilot, a new version of its platform that uses generative AI to help companies predict their pipelines. The ZoomInfo Copilot can help organizations aggregate first and third-party data sets, generate emails with AI, alert users via Slack to time-sensitive opportunities in real-time, and automatically create buying groups of individuals most likely to align with their ideal customer profiles.

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