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Top MarTech News From the Week of June 28th: Updates from Pipeliner CRM, Zendesk, Seismic, and More

MarTech News June 28th

MarTech News June 28th

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of June 28th. This round-up covers announcements and updates from Pipeliner CRM, Zendesk, Seismic, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from June 28th.

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Top MarTech News From the Week of June 28th, 2024

Baresquare Launches a New E-Commerce AI Agent

Baresquare, an AI-powered data analytics platform, has launched the “next-generation” of its platform, which includes a fully autonomous e-commerce AI agent called Tywin. With Tywin, companies can improve their e-commerce workflows by completing time-consuming tasks in minutes instead of hours, executing recommend actions to optimize revenue, identifying other opportunities for revenue, maximizing team productivity, and leveraging action automation tools. Other features include AI-powered root cause analysis, automatic forecasting, and seamless integration with platforms like Google Analytics and Adobe Analytics.

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Deskpro Closes a Series A Funding and Grows its Leadership Team

Deskpro, a help desk software provider, has closed a $25 million Series A funding round led by Elsewhere Partners. The company will use the financing to strengthen its customer experience team, improve its ability to reach key markets, expand its presence in the United States, and grow its AI-powered help desk solutions. As part of the funding, established software industry leaders Rod Favaron, Rita Selvaggi, and Nick Stoffregen from Elsewhere Partners will join Deskpro’s Board of Directors. Deskpro also announced that Brad Murdoch, a software industry leader, will be its CEO in a new global headquarters in Austin, Texas.

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Glassbox Details its New Global Partner Network

Glassbox, an AI-powered customer intelligence solution provider, has announced the Glassbox Partner Network (GPN), a global initiative to unite technology and service providers that help organizations improve customer experiences via digital transformation. The company is launching the network alongside partners like Adobe, Optimizely, Microsoft, AWS, NTT Data, and more. The GPN provides partners with in-depth training, support, co-marketing initiatives, and online access to Glassbox’s capabilities, allowing them to expand their service offerings, foster growth, and unlock new revenue streams.

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Pipeliner CRM Releases Voyager AI Gen II

Pipeliner CRM, a sales enablement and CRM software provider, has launched Voyager AI Gen II. This update includes new features to the tool, including Voyager Summary, Voyager Sentiment, Voyager Recommend, Voyager Score, and Voyager Key Account Assistant. With these new features, companies can quickly review customer interactions, track customer sentiments across various interactions, use AI to collect customer data, identify upsell/cross-sell opportunities, score leads, and monitor individual accounts to track relevant updates, ensuring sales teams are informed of the latest developments.

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Postalytics Announces an Integration for ActiveCampaign

Postalytics, a direct mail automation platform, has introduced native support for ActiveCampaign’s CRM and marketing automation solution. This will enable ActiveCampaign users to add automated direct mail to their marketing campaigns in minutes, allowing them to focus on more valuable tasks. The connection will make it easier for Postalytics and ActiveCampaign users to create fully automated direct mail marketing campaigns, track mail recipient responses, and gather delivery and response data for comprehensive omnichannel campaigns.

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Salesforce Debuts a Benchmark for LLMs

Salesforce recently announced a new large language models (LLM) benchmark for CRM, which will help businesses evaluate the growing number of LLMs available for use in their CRM systems. The new benchmark provides a comprehensive evaluation framework that can measure the performance of LLMs against four key measures: accuracy, speed, cost, and trust. It also includes a public leaderboard designed to help professionals determine which LLM is best suited for their CRM needs. Salesforce plans to incorporate new use case scenarios into the benchmark.

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Salesloft Introduces New Capabilities to its Revenue Orchestration Platform

Salesloft, a Revenue Orchestration Platform, recently introduced new AI-powered signal-based selling capabilities to its platform. These new features will allow Salesloft users to prioritize selling actions based on buyer signals, pull data from customers’ proprietary, use generative AI to turn signals into actions, ingest recommended content from multiple systems, and deliver tailored, end-customer buying experiences. The capabilities build on Salesloft’s acquisition of Drift, which helps the company give revenue teams reach buyers earlier, understand their needs, and gain deeper visibility into the overall buying journey.

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SAS Expands its Customer Intelligence 360 Solution with New GenAI Features 

SAS—a global data and AI solution provider—has announced that it’s adding new generative AI capabilities to its SAS Customer Intelligence 360 solution. SAS also detailed a new integration with Amazon Bedrock from Amazon Web Services (AWS), which will help companies turn data into business insights that improve customer experiences. These updates will enable companies to develop better campaigns with precise audience recommendations, interpret audience data with a GenAI-powered assistant, and optimize emails for maximum performance.

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Seismic Details the New Features Available in its Latest Product Update

Seismic, a global enablement solution provider, has announced the new capabilities available in its Spring/Summer 2024 Product Release. The new features and updates include Seismic for Meetings to help sales reps prepare for client meetings, new Microsoft integrations, and Aura Copilot, a generative AI assistant now available for early access. With these tools, Seismic users can improve how they automate content creation efforts, answer queries, promote internal collaboration, set meeting agendas, and more.

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Zendesk Launches a Global Venture Fund to Support AI Startups

Zendesk, an AI-powered customer experience solution provider, has officially launched a global venture fund dedicated to backing AI-first companies that focus on improving customer and employee experiences. The venture fund will support emerging companies by providing them with the capital, strategic partnership opportunities, and CX/AI expertise they need to grow and innovate. For example, Zendesk Ventures has invested in PolyAI, a conversational voice assistant developer, and unitQ, an AI-powered customer feedback platform.

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