Top MarTech News From the Week of July 19th: Updates from SugarCRM, Optimizely, Salesforce, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of July 19th. This round-up covers announcements and updates from SugarCRM, Optimizely, Salesforce, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from July 19th.

Top MarTech News From the Week of July 19th, 2024

Accenture to Acquire Logic, a Retail Technology Services Provider

Accenture has announced its plans to acquire Logic, a retail technology services firm that helps retailers improve customer loyalty, maximize revenue, and increase agility. The acquisition will provide Accenture with additional merchandising, stores, digital, analytics, and cloud capabilities, enhancing its ability to drive technology transformations for global retail clients. Logic will also bring approximately 800 professionals with retail-centric technical experience to the Accenture Technology team.

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Attentive Details the Features Available in its AI Pro Suite

Attentive—an AI-powered SMS and email marketing platform provider—has announced the international availability of AI Pro, a collection of tools that use artificial intelligence to optimize a company’s marketing messaging. AI Pro includes integrated features that focus on anticipating customer needs, identifying new audiences, delivering personalized messaging that yields the highest performance, segmenting customers, creating brand-specific copy, maximizing revenue, and more. There is a free trial for AI Pro available now.

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CallMiner Expands its Platform with New and Enhanced AI Capabilities

CallMiner, a conversation intelligence solution provider, has announced several new and enhanced generative AI capabilities to help companies advance their post-interaction efforts with real-time AI summarization features. The improved features include updated post-interaction AI summarization capabilities to help organizations extract deeper insights from individual interactions. The new features introduced include an automated follow-up action tool that integrates directly with CRM systems and new additions to its AI summarization tools to increase agent productivity and reduce administrative tasks.

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CallRail Releases Convert Assist, an AI-Powered Tool for SMBs

CallRail, an AI-powered lead intelligence platform provider, has announced Convert Assist, a new offering that combines generative and conversational AI tools to provide SMBs with easy-to-use lead conversion solutions. Convert Assist is designed to combine three successful alpha features from CallRail Labs, the company’s innovation program. Those features include action plans, call coaching, and smart follow-up. With these tools, users can personalize their conversations with leads, accelerate response times, and increase conversion rates.

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Optimizely Launches a SaaS Content Management System

Optimizely, a digital experience platform (DXP) provider, has launched its new SaaS content management system (CMS). The launch includes the new Visual Builder tool, which enables marketers to develop personalized experiences with fully customizable elements, a streamlined interface, and an interactive preview. Optimizely has also expanded the capabilities of Optiomizely Graph, a suite of APIs that help digital teams access and repurpose content from multiple sources. Those additions include new search functionalities, faster content delivery via CDN, and advanced deployment capabilities, courtesy of Optimizely’s expanded partnership with Vercel.

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Pipeline360 Announces its Display Advertising Platform

Pipeline360, Integrate’s media business, has launched a new display advertising platform. The new offering is purpose-built for B2B use cases. It uses artificial intelligence (AI) and first-party segment technology to support customizable account targeting at any stage of the buying journey. Other features and functionalities include custom-fit account lists that accommodate flexible campaigns, real-time visibility into campaign performances, reporting dashboards, deeper analytics, and campaign data delivery automation.

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Salesforce Introduces the Einstein Service Agent

Salesforce has announced details on its Einstein Service Agent, a fully autonomous AI agent. Built on the Einstein 1 Platform, the Einstein Service Agent can interact with large language models (LLMs) by analyzing customer messages and automatically determining the next best action to take. The tool uses generative AI technology to create conversational responses tailored to a company’s brand guidelines, voice, and tone. Other features include pre-built templates, low-code actions, workflows, user-friendly interfaces, and quick setups. Einstein Service Agent is in pilot and will become generally available later this year.

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Sinch Expands its Solution with a Suite of AI Capabilities

Sinch, a Customer Communication Cloud solution provider, has announced the launch of Sinch AI. This new capability will provide businesses with “advanced” tools for crafting smarter, safer, and more effective conversational experiences. The solution is seamlessly integrated throughout Sinch’s Customer Communication Cloud offering, equipping marketing and support teams with a suite of generative writing tools and bots. It also provides developers and product managers with tools capable of detecting conversational nuances like sentiment and intention.

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SugarCRM Releases New Generative AI Capabilities

SugarCRM, an intelligence-driven sales automation platform, has announced several new generative AI capabilities to provide sales and service professionals with better customer intelligence, improved productivity, and more. The new capabilities include Opportunity Summarization, which pulls data from customer interactions to provide meaningful insights, and Case Summarization, which uses generative AI to analyze customer interactions, extract key insights, summarize case records, and equip users with a deeper understanding of customers. These tools also support language translations as needed.  

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.