Top MarTech News From the Week of July 26th: Updates from Dialpad, Salesforce, Blueshift, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of July 26th. This round-up covers announcements and updates from Dialpad, Salesforce, Blueshift, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from July 26th.

Top MarTech News From the Week of July 26th, 2024

Act! Releases a New Version of its Desktop CRM

Act!, a global CRM and marketing automation solution provider, has announced a new release for its locally installed CRM version. With Act! Premium v26, the company provides users with new capabilities for maximizing productivity, streamlining internal coordination, and leveraging generative AI in their email marketing campaigns. The update includes expanded generative AI functionality, courtesy of a new integration with OpenAI, that makes it easier for users to create compelling email marketing campaigns and landing pages for small and midsize businesses.

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ActiveCampaign Updates its Pricing Plans

ActiveCampaign, an intelligent marketing automation provider, has updated its plans and pricing offerings to make them “simpler, more competitive, and more accessible,” according to company CEO Jason VandeBoom. The updates include an entry-level plan tier called the “Starter” plan, the sunsetting of its Sales and bundled packages, making its CRM available in all of the available plan tiers, additional pipeline management tools, sales engagement email functionalities, and more flexibility in how the company’s contact bands are structured.

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Aionic Digital and MoEngage Detail Their Strategic Partnership

Aionic Digital—an artificial intelligence (AI) technology consulting and systems integration solution provider—has announced a strategic partnership with MoEngage, a customer engagement platform. With this partnership, Aionic Digital will join the MoEngage Catalyst Partner Program and incorporate MoEngage’s AI-powered customer engagement solutions into its composable digital ecosystems. Together, the companies will help consumer brands enhance their digital maturity by integrating advancing communication automation tools into their processes, enabling them to engage, retain, and win more customers.

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Blueshift Launches New First-Party Data Activation Tools for Marketers

Blueshift, a cross-channel engagement solution provider, has launched several new capabilities to help companies activate their first-party data on paid media destinations. The updates are designed to address the needs of “a post-cookie world” and include several new features, including a native LiveRamp integration with RampID matching, deeper integration with the Google Ads ecosystem, and additional paid media destinations available in the company’s journey orchestration platform. With these updates, companies can integrate with paid media outlets from Google, Meta, Snap, TikTok, and twenty-five additional destinations.

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Dialpad Releases an Updated Version of its AI Sales Solution

Dialpad, an AI-powered customer intelligence platform, has released the latest version of its AI Sales offering. The tool is powered by DialpadGPT, the company’s proprietary large language model (LLM). It can leverage data from over “six billion minutes” of business conversations from meetings, digital channels, and phone calls. Companies can use this business-specific data to understand their customers, coach sellers through sales, maximize accuracy, and more. Additional features include custom AI playbooks, CRM automation, sales forecasting, QA scorecards, AI-powered analytics, and real-time coaching.

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FastSpring Expands its Solution Offering with New Features

FastSpring—an “all-in-one” payment and subscription platform—has launched its summer product release, expanding its B2B offering and introducing a new HubSpot integration. The expansions include updated customer communication tools, streamlined subscription management, a new coupon automation functionality, discount management, and improvements to its Invoice API. Additionally, the HubSpot integration can help users simplify how they trigger email marketing automations, generate a FastSpring quote directly from a HubSpot deal, simplify the operational management of products, and automatically transfer data between FastSpring and HubSpot.

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Language I/O Raises $5 Million in a Fundraising Round

Language I/O, an AI-powered multilingual customer support technology provider, has raised $5 million in a fundraising round led by Gutbrain Ventures, a Venture Capital firm based in Boston, MA. The fundraising also included participation from the State of Wyoming’s Venture Capital fund, Joint Effects, PBJ Capital, Omega Venture Partners, and the Raptor Group. Language I/O will use the investment to fuel its revenue growth further and scale its evolving go-to-market team.

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Salesforce and Workday Announce a New Partnership

Salesforce, the global CRM provider, has formed a strategic partnership with Workday, an enterprise cloud application provider. The partnership will focus on delivering a personalized, AI-powered assistant for employee service use cases, including employee onboarding, career development, and health benefits. By combining Salesforce’s new Agentforce Platform and Einstein AI with Workday’s platform, organizations can automate tasks, provide personalized customer support, and extract data-driven insights that help employees work smarter. Additional benefits of the partnership include a shared data foundation between the two companies, seamless integration between Workday and Slack, intelligent sales enablement, self-service HR, and more.

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.