Top MarTech News From the Week of August 9th: Updates from Gainsight, Adobe, Outreach, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of August 9th. This round-up covers announcements and updates from Gainsight, Adobe, Outreach, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from August 9th.

Top MarTech News From the Week of August 9th, 2024

Act-On Software Debuts a New Affiliate Program

Act-On Software, a marketing automation software provider, has launched a new Affiliate Program that allows anyone to refer potential customers and earn referral bonuses without committing to a formal partner agreement. The key features of Act-On’s new affiliate program include a simple registration process, generous referral bonuses, and more. Kate Johnson, CEO of Act-On Software, says, “We’ve simplified the process to ensure that it’s as easy as possible to participate. Whether you’re a first-time agency or services provider or someone who simply knows a business that could benefit from our services, we want to reward you for helping us grow.”

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Adobe Launches the Adobe Journey Optimizer for B2B Companies

Adobe, a digital experience solution provider, has announced the general availability of Adobe Journey Optimizer (AJO) B2B Edition. The new offering allows B2B brands to use generative AI to engage customers with greater precision, drive profitable growth, and personalize experiences for each individual. Additionally, the solution enables businesses to assemble buying groups aligned to their product portfolio, orchestrate personalized customer journeys, define lifecycle stages for buying groups, generate personalized content with generative AI, provide direct visibility into buying group engagements, streamline workflows, and measure company performance with new dashboards.

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Amplitude Appoints a New Chief Financial Officer

Amplitude, a digital analytics platform, has announced that Andrew Casey has joined the company as Chief Financial Officer (CFO). In this role, Casey will use his over twenty-five years of enterprise software experience to lead Amplitude’s General and Administrative organization, which includes its finance, accounting, and legal processes. His prior roles include CFO for Lacework, CFO of WalkMe, and senior finance roles at brands like ServiceNow, Hewlett-Packard, NortonLifeLock Inc. (formerly Symantec), Oracle, and Sun Microsystems.

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Coveo and Optimizely Announce a Strategic Partnership

Coveo, an enterprise AI platform provider, has announced details on its strategic partnership with Optimizely, a digital experience provider. As part of the partnership, Coveo will use its generative answering, unified personalization, and AI Search features to help Optimizely enhance its content management systems by powering relevant, scalable, and personalized digital experiences for the enterprise. The partnership will also apply to current Optimizely customers and new customers who use Optimizely’s new SaaS CMS, enabling them to streamline content discovery, promote faster time-to-value, provide unified content access to users, and more.

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Execo Details a Strategic Partnership with ContractPodAi

Execo, an alternative legal services provider, has announced a strategic partnership with ContractPodAi, the creator of Leah, a generative AI solution for legal firms. The partnership will incorporate Leah’s GenAI capabilities into Execo’s legal service delivery offering, giving users more confidence in their GenAI-embedded solutions. Additionally, Execo has developed and launched a GenAI “boot camp” in its delivery centers in India, Kenya, and the Philippines. The boot camp will extend its existing “University” curriculum programs.

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Gainsight Acquires Staircase AI

Gainsight, a customer success platform provider, has announced its acquisition of Staircase AI, a privately held company that offers a platform designed to analyze customer interactions and turn them into real-time insights. The Staircase AI product will now be supported by Gainsight under the new brand name, Staircase AI by Gainsight, which will integrate with all major communication channels. The joint offering will provide users with an early warning system for customer health, multi-threaded relationship intelligence, executive dashboards for monitoring team performance, and more. Staircase AI by Gainsight is now available for purchase.

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GoTo Announces New Executive Leadership Appointments

GoTo—a communication and IT support software provider—has announced that Peter Mahoney has assumed the role of Chief Commercial Officer. Mahoney previously served as GoTo’s Chief Marketing Offer and has over thirty-five years of experience in general management, marketing, and product development. Additionally, GoTo announced that Nicholas Asadorian will serve as its Interim Chief Financial Officer, taking over the role from CEO Rich Veldran, who has been acting as joint CEO and CFO since his CEO appointment in January 2024.

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Iron Mountain Debuts its Digital Experience Platform

Iron Maintain, a global information management provider, has announced the availability of the Iron Mountain InSight Digital Experience Platform (DXP), a secure software-as-a-service (SaaS) platform. With this platform, customers can automate workflows, enable audit-ready compliance, make their data more accessible, ensure that data is “AI-ready,” and use its intelligent document processing capabilities to turn unstructured information into actionable data sets. The modular platform also includes a generative AI-powered chat tool and a low-code solution designer to help users of all experience levels unlock intelligence from content.

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Optimizely Promotes Shafqat Islam to President

Optimizely, a digital experience platform provider, announced that it had promoted Shafqat Islam to President, who was previously serving as the company’s CMO. Shafqat Islam was also the CEO and co-founder of Welcome, a content market platform Optimizely acquired in 2021. As president, he will oversee Optimizely’s product and engineering teams while spearheading the brand’s marketing efforts by creating tighter alignment between the teams he’s working with. He will also work closely with Optimizely’s Chief Product Officer, Rupali Jain, and Chief Technology Officer, Aniel Sud.

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Outreach Releases New Features for Sales and Account Management Teams

Outreach, a sales execution platform provider built for intelligent revenue workflows, has announced new features to help sales and account management teams improve retention and expansion. The new features include in-depth customer lifecycle visibility, expansion sequence blueprints for account management, time-based triggers, sales automations triggered by custom objects, and Smart Kaia, an AI-assisted coaching tool focused on conversation intelligence. These updates will enable teams to take the right actions at the right times, leading to happier customers and more cross-sell and upsell opportunities.

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Pledge Debuts an AI-Powered Fundraising Capability

Pledge, a non-profit fundraising platform, has launched PledgeAI, a “first-of-its-kind” AI-driven fundraising capability. PledgeAI is designed to leverage Pledge’s experience raising over $140,000,000 in donations for non-profits from global donors and use that data to help users create, optimize, and market a charitable fundraising campaign in record time. Specific features include dynamic content generation, optimized messaging tools to improve donor engagement, and social media integrations to give fundraising campaigns as much visibility and impact as possible.

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Salesforce Introduces New AI and Data Capabilities to Nonprofit Cloud

Salesforce has announced several new AI and data-centric capabilities for its Nonprofit Cloud solution. The new features include generative AI-powered summaries, personalized gift proposals, and Data Cloud for Nonprofits, which combines structured and unstructured data from different sources to give users a complete view of stakeholders, donors, volunteers, and program participants. With these updates, Nonprofit Cloud users can quickly summarize important information, maximize stakeholder engagement, unify their data sets, and better understand their audience.

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.