Top MarTech News From the Week of August 23rd: Updates from Contentful, GoTo, Salesforce, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of August 23rd. This round-up covers announcements and updates from Contentful, GoTo, Salesforce, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from August 23rd.

Top MarTech News From the Week of August 23rd, 2024

ActiveCampaigns Details the New Features Coming to its Platform

ActiveCampaign, a marketing automation platform, has revealed a preview of the new feature it will launch during its product keynote on September 12th, 2024. For example, the keynote will showcase new AI-powered tools that provide marketers with personalized recommendations, refined navigation tools for building automations, a new action search experience, and a deeper reporting experience that gives users access to performance insights that illustrate how to run their campaigns. Those who tune in for the keynote webinar will get a “firsthand look” at these new features.

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Constellation Research Releases its 2024 ShortList for B2C Marketing Automation for the Enterprise

Strategic advisory and analyst firm Constellation Research recently released its Constellation ShortList for B2C Marketing Automation for the Enterprise. The report from Liz Miller spotlights ten B2C-centric marketing automation solutions that companies should know about. These include Adobe Journey Optimizer, Braze, HCL Unica, Microsoft Dynamics 365 Marketing, Marigold Engage+, Pegasystems, Salesforce Marketing Cloud, SAP Emarsys, SAS Customer Intelligence 350, and Zoho Marketing Plus. Constellation selected these companies based on market share, internal research, client inquiries, customer references, partner conversations, and more.

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Constellation Research Releases its 2024 ShortList for Sales Force Automation

Strategic advisory and analyst firm Constellation Research recently released its Constellation ShortList for Sales Force Automation. The report from Martin Schneider spotlights sixteen solutions that companies should know about. These include Microsoft Dynamics 365, Oracle Fusion Sales, Salesforce Sales Cloud, and SAP Sales Cloud for enterprise companies. For SMBs, Constellation spotlights BSI CRM, Creatio, Copper, Freshsales by Freshworks, Hubspot Sales Hub, Insightly, Monday Sales CRM, Sugar Sell, Vtiger, Workbooks CRM, Zendesk Sell, and Zoho CRM Plus.

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Contentful Acquires Ninetailed, a Content Personalization Solution

Contentful, a composable content platform, has signed a definitive agreement to acquire Ninetailed, a structured content personalization and experimentation solution provider. The acquisition will allow Contentful to provide its customers with a scalable, AI-driven personalization solution integrated into the Contentful platform. The combined offering will leverage composability, generative AI, an API-first architecture, and edge delivery. It will enable customers to identify, select, experiment, and analyze personalized experiences across channels without creating new workflows. Nintailed by Contentful will become available immediately after the transaction closes.

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GoTo Announces New Enhancements for the GoTo Connect Portfolio

GoTo—an IT management, support, and business communication tool provider—has announced that over forty new product enhancements are coming to the GoTo Connect portfolio. The latest releases will help businesses enhance customer experiences and support better communication with unified technology tools, data analytics, and workflows. Some of the updates include advanced speech analysis to spot significant trends, searchable records of call transcripts, agent performance reports, AI-driven text-to-speech sound clips, closed captioning functionality for GoTo Meeting sessions, and integrations with software platforms like Zendesk, ServiceNow, and others.

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Qwary Debuts New Integrations with Zendesk and Snowflake

Qwary, a product experience platform, has revealed two new integrations with Zendesk and Snowflake designed to combine automated data collection with analytical tools to facilitate reporting. With these integrations, users can improve how they receive and consolidate feedback during the customer journey, making it easier to use that data to identify friction points, predict future trends, and generate insights that enhance their ability to improve the overall experience. Some specific features available with the integrations include automated email survey campaigns, real-time data updates, and tools for data consolidation, extraction, and processing.

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Salesforce Reveals Two AI-Powered Sales Agents

Salesforce has announced two new fully autonomous AI sales agents to help sales teams accelerate their growth initiatives. The Einstein Sales Development Rep (SDR) Agent and Einstein Sales Coach Agent are built on Salesforce’s Einstein 1 Agentforce Platform and will be generally available to users in October. The Einstein SDR Agent can automatically engage with inbound leads by using natural language to handle objections, answer questions, and book meetings for human agents. Meanwhile, the Einstein Sales Coach will engage in “role-plays” with sellers by simulating a buyer during discovery, pitch, or negotiation calls to help agents improve their skills.

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SurveyMonkey Launches an Integration with PayPal

SurveyMonkey, a global provider of online surveys and forms, has announced a new integration with PayPal. With this integration, SurveyMonkey users can collect payments through PayPal, streamlining the process of collecting event registration fees, charity donations, and more. Specific features include embedded payment forms, encrypted transactions, support for multiple currencies, and connection with other SurveyMonkey integrations. The integration is available now at no additional cost as part of SurveyMonkey’s Advantage, Premier, and Enterprise plans.

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.