Top MarTech News From the Week of September 13th: Updates from SugarCRM, Oracle, Amplitude, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of September 13th. This round-up covers announcements and updates from SugarCRM, Oracle, Amplitude, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from September 13th.

Top MarTech News From the Week of September 13th, 2024

Accenture Releases a New Solution for Salesforce

Accenture has released Personalized Experiences on Salesforce, a solution that uses data and artificial intelligence (AI) to help organizations utilize a 360-degree view of their customers. The solution will draw on Accenture and Salesforce’s ongoing generative AI collaboration, tap into their joint generative AI acceleration hub, and leverage Accenture Song’s capabilities to give companies new insights that enrich customer experiences, support human-centric change management, increase customer engagement, generate leads, maximize sales conversions, and reduce operational spend.

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Amplitude Streamlines its User Experience

Amplitude, a digital analytics platform provider, has updated its user experience to make it easier for businesses to get started on the platform and start using customer insights to create better products. With this updated platform experience, customers can set up the solution with one line of code and immediately start capturing user actions across their app or website. Users can also leverage an AI-powered query engine and out-of-the-box insights to get additional templates, best practices, and information. The release is available now for all customers.

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Connectly Raises $20 Million in a Series B Investment Round

Connectly, a conversational commerce solution provider, has announced a $20 million Series B investment led by Alibaba. Unusual Ventures, Volpe Capital, RX Ventures, Falabella Ventures, and Philippos Kourkoulos Latsis also participated in the funding. The funding arrives on the heels of a significant year for Connectly, which started with its Series A investment in October 2023, which signified its debut in the U.S. market.  Stefanos Loukakos, the co-founder and CEO of Connectly, says, “Support from Alibaba, one of the largest retailers on the planet, is profoundly impactful to our potential and will enable us to continue to invest in our proprietary AI models and scale our business.”

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GoTo Launches Connext CX, a Suite of Customer Communication Tools

GoTo, a business communications solutions provider, has launched GoTo Connect CX, an extensive suite of affordable, AI-powered, and multi-channel customer experience (CX) tools. Connect CX brings together “the best” of the GoTo Connect suite of features, including a cloud-based business phone system, a shared inbox for customer communications, a new virtual assistant built to support admins, multi-channel communication tools, and advanced integrations with platforms like Salesforce, Microsoft Dynamics, ServiceNow, Zoho, HubSpot, and others.

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IDC Shares Details on its New SaaS Platform for Sales and Revenue Teams

International Data Corporation (IDC)—a global provider of market intelligence and advisory services—has launched IDC Velocity for Sales, a SaaS platform designed to help sales and revenue operations teams create account plans from a single, trusted source of market, competitive, and buyer data. For example, commercial teams can use the platform to identify actionable opportunities in adjacent markets, use AI-powered score recommendations to improve win rates, benchmark against competitors, enable sales agility, align their account-based marketing (ABM) strategies, and evaluate ideal customer profile (ICP) assumptions.

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Integrate and Captello Announce a Strategic Partnership

Integrate, an enterprise lead management and data governance provider, has announced a strategic partnership with Captello, an innovative event solution. Together, the companies plan to transform marketing teams’ event lead management efforts. As part of their collaboration, Integrate will provide Captello customers with AI-powered insights for event performance, ROI reporting, and buying group engagement. Meanwhile, Integrate customers will benefit from Captello’s lead capture technology, which can help users manage their top-funnel leads.

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LearnUpon Announces a New Partnership with Planhat

LearnUpon, a Learning Management System (LMS) provider, has announced a strategic partnership with Planhat, an end-to-end customer management platform. Together, the companies will provide customer experience teams with a “new way” to combine customer data with on-point customer education and improve customer onboarding, adoption, retention, and growth initiatives. Additionally, the collaboration will enable LearnUpon and Planhat’s solutions to connect together, enabling seamless data exchanges and automated delivery of targeted education throughout each stage of the customer journey.

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Nue Updates its Lifecycle Manager Product

Nue, a revenue lifecycle platform, has announced several new enhancements to its Lifecycle Manager product. These updates include new billing capabilities, actionable revenue intelligence functionalities, and additional features for managing customer changes across subscriptions, credits, assets, entitlements, credit memos, payments, invoices, and revenue contracts. Companies can use these features to see the entire revenue lifecycle of a customer, improve how they manage customer lifecycle changes, and get real-time, predictable revenue streams.

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Observe.AI is Joining Solutions Review for a  Solutions Spotlight Webinar Event

On September 26th, Solutions Review will host a Solutions Spotlight webinar with Observe.AI. During the hour-long presentation, attendees will learn how artificial intelligence (AI) can help companies transform their contact center operations. Alongside a product demo for Observe.AI, the webinar will feature a Q&A section with Vache Moroyan, SVP of Product, and Alex Lustig, Senior Solutions Engineer.

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Oracle Debuts New Features for Oracle Fusion Cloud Customer Experience (CX)

Oracle has announced new capabilities for the Oracle Fusion Cloud Customer Experience (CX) solution suite, which will provide buyers with self-service access to a unified, active view of their commercial relationship with a company. These capabilities include a unified digital buying channel and AI-powered capabilities designed to help B2B buyers and sellers streamline collaboration efforts around quotes, proposals, orders, and contracts. Other new and enhanced features include generative AI functionalities for contract summarization, sales outreach, executive summaries, and more.

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Salesforce Announces Details on Industries AI

Salesforce has announced details on Industries AI, a collection of foundational, pre-built, and customizable AI capabilities designed to meet various industry-specific needs and challenges. Industries AI will be embedded in each of Salesforce’s fifteen industry cloud solutions, equipping companies with industry-specific prompts, data models, and over one hundred customizable AI capabilities that address specific tasks for each industry. These capabilities are underpinned by Salesforce Data Cloud and supported by the Einstein Trust Layer. The suite will also act as the foundation for creating industry-specific Agentforce agents, which can autonomously perform business tasks and actions.

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Salesforce Reveals New AI-Powered Updates for its Service Cloud Solutions

Salesforce also announced several updates for its collection of AI-powered Service Cloud solutions. These new enhancements aim to help service representatives track customer sentiment and use AI-based recommendations to improve customer experiences. Specific updates include the Agentforce Service Agent, real-time customer sentiment tracking, generative AI functionalities for service reps, and an AI-powered employee portal that helps workers find quick answers to their HR-related questions. The features will all be available before the end of the year, with the exception of Employee Service Agent, which is planned for a 2025 release.

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Sprout Social Introduces New AI-Powered Features to its Platform

Sprout Social, a cloud-based social media management software provider, has released several new updates and AI-powered innovations for its platform. The enhancements will help marketing and customer care teams improve customer interactions, resolve high-priority messages, automate case management efforts, accelerate data-driven decisions, and more. Some of the specific updates include a Conversation Breakdown Widget, Analyze by AI Assist, and Comment Sentiment in Reports, which can help marketers understand how their audience responds to certain content.

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SugarCRM Appoints a New CEO

SugarCRM, an intelligence-driven sales automation platform, has announced that David Roberts has been appointed as its new CEO. Roberts succeeds Craig Charlton, who will transition to the role of Chairman of the Board. As CEO, Roberts will oversee the company’s global operations and focus on expanding its market presence, driving the adoption of its AI-driven solutions by mid-market businesses, enhancing its product portfolio, and accelerating its growth trajectory. Roberts previously served as CEO of Alchemer and has held multiple senior leadership roles at companies like ReedGroup and Accenture.

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TrueDialog Announces a New Chief Marketing Officer

TrueDialog, an enterprise-grade SMS texting solution, has announced that Amanda McGuckin Hager has joined the company as its Chief Marketing Officer (CMO). McGuckin Hager will report to CEO John Wright and focus on overseeing TrueDialog’s various marketing functions, leading its brand direction, and implementing processes and tactics that maximize company awareness. She brings over twenty-five years of experience in digital, brand, and performance marketing to her new role, which she will use to build high-performing teams that promote meaningful business results.

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Xactly Releases a Composable Intelligent Revenue Platform

Xactly—an intelligent revenue solution—has announced a new composable Intelligent Revenue Platform. The new platform aims to equip sales teams across the revenue ecosystem with more flexibility, real-time collaboration tools, a robust analytics engine, agile workflows, advanced reporting capabilities, and other features to help companies meet their needs. The five “pillars” that compose the Intelligent Revenue Platform include the following solutions: Xactly Incent, Xactly Forecast, Xactly Plan, Xactly Design, and Xactly Manage.

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.